Jenna Lebel
Chief Marketing Officer at Liberty Mutual Insurance
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I am thrilled and deeply honored to be recognized by Seth Matlins and Forbes as a top Entrepreneurial CMO. This recognition means so much to me, and I wanted to take a moment to express my gratitude and highlight a few reasons why.1) Being included in such an impressive group of individuals is truly humbling. I draw inspiration from each and every person on this list, and I feel privileged to be mentioned alongside them.2) While it’s my name that appears on this list, it is not about me. It is a testament to the incredible team I am lucky to work with every day. Our amazing marketing department, our internal and external agencies, our media partners (and more!) all contribute to our success. It truly takes a village to build a world-class brand and deliver on our mission.3) When I started at Liberty 11 years ago, coming from startups and agencies, I was searching for an opportunity that would allow me to take the things I loved about those experiences and apply them to corporate America. And I can appreciate and understand why an outsider would think a 112 year-old Fortune 100 insurance company would be the furthest thing from entrepreneurial (before I joined I sure did). But I am grateful to my team for being scrappy and always looking for ways to punch above our weight and get outsized returns on our efforts, I am grateful for the broader org for all of the support, encouragement, and empowerment over the years, and extra grateful for Forbes and Seth Matlins for noticing and recognizing it too. #EntrepreneurialCMO #Gratitude #TeamEffort
326
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Emily Fink
4d
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What a great choice for Forbes! Creative, inspiring and strategic leadership. They are lucky to have you on the list Jenna Lebel :)!
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Arestia Rosenberg
Helping brands, agencies, and production companies tell stories & produce creative, strategic work.
3d
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Go go Jenna! This is so awesome and well-deserved. Congrats!
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David Mattson
Vice President Strategic Partnerships at Nomology
2d
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Your video campaigns alone qualify you, not to mention the thousands of other things that go into building an outstanding brand with a perpetually fresh point of view...
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Bill Girouard
Executive Creative Director at Copper Giants
2d
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TREMENDOUS! Way to go, Jenna!
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John DePalma
Associate Partner @ Sia Partners | Consulting for Good, Consulting 4.0
3d
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Jenna Lebel congratulations on this achievement. It's truly a testament to the dedication and commitment of you and your team in building a world-class brand and delivering on the vision, mission and values at Liberty Mutual.
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Erin Ouellette
3d
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Congratulations, Jenna!
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Kim Gallagher Johnson
2d
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Way to go Jenna Lebel - such an awesome testament to the leader you are and the work you do every day.
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Sandeep Gupta
Relationship Builder and Connector | Talent Advisor | Head of US Insurance at Egon Zehnder | Former GM & COO | P&L Owner | Ex-McKinsey | Transformation & Growth Leader | Strategy | Innovation
3d
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Congrats Jenna Lebel!!!!
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Steve Backhaus
VP, Customer Engagement & Technology, Experience at Liberty Mutual Insurance
3d
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Well-deserved Jenna!
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Meredith Peguero
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An accolade years in the making forSehr Thadhaniwho continues to transform & disrupt, to question & explore, without boundary of the proven practice. You’re a fiery inspiration; reminding us all to challenge the status quo for the benefit of everyone - especially those not currently in “the room.” Congratulations! Keep on, keepin’ on.The 2024 Forbes Entrepreneurial CMO 50
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Ana Andjelic
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"The entrepreneurial approach to driving business growth and strategic advantage that these marketing leaders take is beholden to neither the status quo nor disrupting it for disruption’s sake, and they are transforming their brands, businesses, and sometimes culture itself, as a result.Thank you Forbes for including me among your top 50 Entrepreneurial CMOs, and what an inspiration the other honorees are. As I shared, being an entrepreneurial marketer is being a bit crazy and doing things differently, despite established wisdom, traditional practices, or consensus. Looking at things that are not changing, and then, creating your own reality. https://lnkd.in/eETH-kvb
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Forbes
17,979,685 followers
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While the circumstances these marketers contend with change on the regular, our definition of what makes an Entrepreneurial CMO remains constant and begins with their mindset and approach. The Entrepreneurial CMO is one who is beholden neither to the status quo nor to disrupting it for disruption’s sake. #ForbesCMO
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Forbes
17,979,685 followers
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While the circumstances these marketers contend with change on the regular, our definition of what makes an Entrepreneurial CMO remains constant and begins with their mindset and approach. The Entrepreneurial CMO is one who is beholden neither to the status quo nor to disrupting it for disruption’s sake. #ForbesCMO
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Forbes
17,979,685 followers
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While the circumstances these marketers contend with change on the regular, our definition of what makes an Entrepreneurial CMO remains constant and begins with their mindset and approach. The Entrepreneurial CMO is one who is beholden neither to the status quo nor to disrupting it for disruption’s sake. #ForbesCMO
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Forbes
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While the circumstances these marketers contend with change on the regular, our definition of what makes an Entrepreneurial CMO remains constant and begins with their mindset and approach. The Entrepreneurial CMO is one who is beholden neither to the status quo nor to disrupting it for disruption’s sake. #ForbesCMO
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Forbes
17,979,685 followers
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While the circumstances these marketers contend with change on the regular, our definition of what makes an Entrepreneurial CMO remains constant and begins with their mindset and approach. The Entrepreneurial CMO is one who is beholden neither to the status quo nor to disrupting it for disruption’s sake. #ForbesCMO
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Forbes
17,979,685 followers
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While the circumstances these marketers contend with change on the regular, our definition of what makes an Entrepreneurial CMO remains constant and begins with their mindset and approach. The Entrepreneurial CMO is one who is beholden neither to the status quo nor to disrupting it for disruption’s sake. #ForbesCMO
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Forbes
17,979,685 followers
- Report this post
While the circumstances these marketers contend with change on the regular, our definition of what makes an Entrepreneurial CMO remains constant and begins with their mindset and approach. The Entrepreneurial CMO is one who is beholden neither to the status quo nor to disrupting it for disruption’s sake. #ForbesCMO
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Forbes
17,979,685 followers
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While the circumstances these marketers contend with change on the regular, our definition of what makes an Entrepreneurial CMO remains constant and begins with their mindset and approach. The Entrepreneurial CMO is one who is beholden neither to the status quo nor to disrupting it for disruption’s sake. #ForbesCMO
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