ByteDance’s triumphant TikTok/ Douyin is one of the most successful Chinese brands that have made its name beyond borders. The short video brand enjoyed immense popularity around the world, surpassing Instagram and WhatsApp to be the most downloaded mobile app. In 2024, the brand value of TikTok/Douyin amounted to 84 billion U.S. dollars. It was the most valuable unicorn worldwide in 2023 with a market cap of 200 billion U.S. dollars.
TikTok versus Douyin: the major differences
After Douyin’s success in China, ByteDance launched TikTok - a separate, international version of Douyin- in 2017. The video-sharing platforms, though quite similar in interface and functions, are two independent entities. Douyin and TikTok differ in accessibility (mainland China versus rest of the world), content results (China-based content versus international content), positioning (skills and lifestyle-tips-based versus more art-based), and functions (Douyin has more advanced live streaming and in-app purchase features).
Who is using TikTok and Douyin?
The duo possessed a large user base. In 2024, TikTok was estimated to have over 900 million users while that of Douyin would exceed 795 million in China. American and Southeast Asian countries were TikTok’s major markets. On average, the international version had a relatively older user composition than its Chinese sister app – a third of users aged below 34 years registered on TikTok versus two-thirds on Douyin. In some countries like the United States, TikTok has achieved a high penetration rate among young adults.
FAQs
In 2024, the brand value of TikTok/Douyin amounted to 84 billion U.S. dollars. It was the most valuable unicorn worldwide in 2023 with a market cap of 200 billion U.S. dollars.
How much is TikTok worth in 2024? ›
Ans: Tiktok is worth $84 Billion as of this year 2024.
What is the brand value of TikTok? ›
The app's brand value has grown by 215%, from $18.7 billion in 2021 to $59 billion this year. At No. 18 among the world's top 500 most valuable brands, it is the highest new entrant to the Brand Finance Global 500 2022 ranking.
What is the market value of TikTok? ›
Valuation: TikTok was valued at $50 billion by investors in 2020. Parent company ByteDance was last valued at $264 billion, with private market trading exceeding $350 billion.
What is the average age of TikTok users 2024? ›
55+ years old. According to recent research studying TikTok users by age, a large majority of TikTokers are between the ages of 18 to 34. More specifically, 68.8% of all TikTok adult users (defined as those aged 18 and above)—or more than two out of every three—fall within this age range.
How much is TikTok going to sell for? ›
It's likely going to be difficult for TikTok to find a buyer—for a myriad of reasons. Let's first consider its hefty price tag. Analysts and investors once valued TikTok at $50 billion or more. The Wall Street Journal reported a price tag estimated to be more than $100 billion.
How much does TikTok give value? ›
TikTok gifts are virtual tokens viewers purchase as they watch livestreams and scroll through posts. Users buy them with TikTok coins, which are part of the app's thriving virtual currency system. TikTok coin price is equal to 1.4 U.S. cents.
What is the biggest brand on TikTok? ›
TikTok Brands with The Most Followers
- WWE. With more than 23 million followers, World Wrestling Entertainment, Inc. ...
- Overtime. Overtime is a software company providing sports streaming services. ...
- ESPN. ESPN has 36 million followers on TikTok and shares a variety of sports related content. ...
- The NBA. ...
- Netflix.
Billionaire Zhang Yiming Steps Down As ByteDance Chairman
Chinese billionaire Zhang Yiming has stepped down as chairman of TikTok owner ByteDance, joining a host of other tech entrepreneurs who had recently retreated from running their companies amid mounting government scrutiny of the internet sector.
What brand owns TikTok? ›
TikTok's parent company, ByteDance, was founded by Chinese entrepreneurs.
According to the CoinBrain calculator, 1 TikTok is £0.0035. We used the current 0.0035 Currency Exchange Rate. Last updated on Sep 9, 2024, 15:59 UTC.
Who is TikTok's biggest market? ›
Does TikTok turn a profit? ›
Globally, TikTok users watch 167 million hours of videos every Internet minute. It made $4.6 billion last year and is projected to earn $12 billion in revenue by the end of 2022. Yes, safe to say TikTok is making bank.
Will TikTok still be popular in 2025? ›
TikTok is on track to become the largest social platform in total daily minutes in 2025, per our first published analysis of total time spent on social networks. Key Question: How much total time do US adults spend on TikTok and its competitors per day?
What gender uses TikTok the most? ›
Recent figures show that 45.7% of TikTok's global users are female, with males making up a slightly larger share at 54.3%. This marks a slight difference from Instagram's gender demographics, which reveal a more balanced gender ratio, where 47.6% of users are female and 52.4% are male.
What is the target market of TikTok? ›
TikTok is Most Popular With Younger Generations
According to TikTok themselves, ages 25 to 34 are responsible for 34% of the platform usage and the biggest TikTok users.
What is the net worth of TikTok? ›
TikTok has been valued at as much as $220 billion in 2022, and as of 2023, its brand value is set at $66 billion. The latter figure represents a growth of almost $48 billion in just two years from TikTok's valuation of $18.75 billion in 2021.
How much is TikTok making a year? ›
TikTok annual revenues 2017 to 2023 ($mm)
| Year | Revenue ($bn) |
|---|
| 2020 | 2.6 |
| 2021 | 4.8 |
| 2022 | 9.6 |
| 2023 | 16.1 |
2 more rowsJul 8, 2024
There are no immediate plans for TikTok to end. Right now, the most likely scenario in the event of a “ban” is that TikTok will be forced to divest itself and/or be purchased by a company based in the United States. TikTok's parent company, Bytedance, has been given a deadline of January 19, 2025 to divest.
