The GTM with Clay Blog (2024)

Table of Contents
Best of the KILN Introducing Clay Pricing 3.0: The most flexible credit system on the market How Clay uses Clay to automate inbound lead outreach at scale How we assessed our growth marketing bets at Clay How to build the most targeted account lists possible Why good CRM data matters How Clay uses Clay: Converting trial users into customers with automated outreach Sendoso's outbound automation journey with CEO Kris Rudeegraap Wake the dead: turn stalled opportunities into won deals The best B2B email list providers of 2024 [with test results] Outbound sales automation: How to 10x your pipeline with AI Google Maps lead generation in 5 easy steps AI recruiting strategies How First Round Capital uses Clay to enrich and update 220k+ CRM contacts 21 cold email deliverability best practices for 2024 The ultimate guide to B2B cold email copywriting AI lead generation AI for sales prospecting How ServiceBell used Clay to book 30 meetings with 1 hour of work How ChatMetrics saved time, cut costs, and replaced their SDRs with Clay How to use OpenAI to write the perfect cold email from scratch Thought Leadership The best B2B mobile data providers of 2024 [with test results] How Clay uses Clay to automate inbound lead outreach at scale How we assessed our growth marketing bets at Clay How to build a complete AI outbound sales funnel Case Studies Sendoso's outbound automation journey with CEO Kris Rudeegraap Half the sales team, double the replies, 40% more meetings booked: lessons from Qrew How First Round Capital uses Clay to enrich and update 220k+ CRM contacts How ServiceBell used Clay to book 30 meetings with 1 hour of work Outbound Plays Turn web visitors into leads with a warm outbound marketing play for B2B sales How to build the most targeted account lists possible Use web scraping to uplevel your data enrichment with Clay Track job changes to automate personalized outreach (using Champify’s integration with Clay) Other Topics tags Latest Turn web visitors into leads with a warm outbound marketing play for B2B sales The best B2B mobile data providers of 2024 [with test results] How Clay uses Clay to automate inbound lead outreach at scale How we assessed our growth marketing bets at Clay How to build a complete AI outbound sales funnel How to build the most targeted account lists possible Use web scraping to uplevel your data enrichment with Clay Track job changes to automate personalized outreach (using Champify’s integration with Clay) Worried about email provider rules changing? Just write like a human. Why good CRM data matters Clay hot takes: growth marketing and dating are basically the same Announcing Clay's outbound Templates Do more with your data with Clay’s post-data-provider approach How Clay uses Clay: Converting trial users into customers with automated outreach How to find warm intros on LinkedIn automatically with Clay Sendoso's outbound automation journey with CEO Kris Rudeegraap Triple your coverage rates with waterfall data enrichment Wake the dead: turn stalled opportunities into won deals The best B2B email list providers of 2024 [with test results] How to send personalized demos at scale w/ Clay More Resources Clay Community Scale your outbound motion inseconds, not months

Our best content on growing your GTM motion, from outbound sales automation to AI lead generation.

Best of the KILN

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The GTM with Clay Blog (5)

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Clay Announcements

Introducing Clay Pricing 3.0: The most flexible credit system on the market

May 8, 2024

May 8, 2024

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The GTM with Clay Blog (6)

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Thought Leadership

How Clay uses Clay to automate inbound lead outreach at scale

Apr 25, 2024

Apr 25, 2024

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The GTM with Clay Blog (7)

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Thought Leadership

How we assessed our growth marketing bets at Clay

Apr 15, 2024

Apr 15, 2024

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The GTM with Clay Blog (8)

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Outbound Plays

How to build the most targeted account lists possible

Apr 9, 2024

Apr 9, 2024

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The GTM with Clay Blog (9)

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Thought Leadership

Why good CRM data matters

Mar 26, 2024

Mar 27, 2024

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The GTM with Clay Blog (10)

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Outbound Plays

How Clay uses Clay: Converting trial users into customers with automated outreach

Mar 11, 2024

Mar 12, 2024

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The GTM with Clay Blog (11)

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Case Studies

Sendoso's outbound automation journey with CEO Kris Rudeegraap

Feb 16, 2024

Mar 12, 2024

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The GTM with Clay Blog (12)

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Outbound Plays

Wake the dead: turn stalled opportunities into won deals

Feb 8, 2024

Mar 12, 2024

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The GTM with Clay Blog (13)

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Thought Leadership

The best B2B email list providers of 2024 [with test results]

Feb 2, 2024

Mar 12, 2024

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The GTM with Clay Blog (14)

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Thought Leadership

Outbound sales automation: How to 10x your pipeline with AI

Jan 8, 2024

Mar 12, 2024

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The GTM with Clay Blog (15)

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Thought Leadership

Google Maps lead generation in 5 easy steps

Dec 8, 2023

Mar 12, 2024

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The GTM with Clay Blog (16)

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Thought Leadership

AI recruiting strategies

Oct 16, 2023

Mar 12, 2024

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The GTM with Clay Blog (17)

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Case Studies

How First Round Capital uses Clay to enrich and update 220k+ CRM contacts

Oct 2, 2023

Mar 12, 2024

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The GTM with Clay Blog (19)

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Thought Leadership

The ultimate guide to B2B cold email copywriting

Sep 20, 2023

Mar 12, 2024

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The GTM with Clay Blog (20)

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Thought Leadership

AI lead generation

Sep 18, 2023

Mar 12, 2024

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The GTM with Clay Blog (21)

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Thought Leadership

AI for sales prospecting

Aug 8, 2023

Mar 12, 2024

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The GTM with Clay Blog (22)

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Case Studies

How ServiceBell used Clay to book 30 meetings with 1 hour of work

Jul 28, 2023

Mar 12, 2024

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The GTM with Clay Blog (23)

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Case Studies

How ChatMetrics saved time, cut costs, and replaced their SDRs with Clay

Apr 5, 2023

Mar 12, 2024

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The GTM with Clay Blog (24)

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Outbound Plays

How to use OpenAI to write the perfect cold email from scratch

Feb 2, 2023

Mar 12, 2024

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Thought Leadership

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The GTM with Clay Blog (25)

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The best B2B mobile data providers of 2024 [with test results]

May 31, 2024

May 23, 2024

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The GTM with Clay Blog (26)

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How Clay uses Clay to automate inbound lead outreach at scale

Apr 25, 2024

Apr 25, 2024

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The GTM with Clay Blog (27)

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How we assessed our growth marketing bets at Clay

Apr 15, 2024

Apr 15, 2024

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The GTM with Clay Blog (28)

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How to build a complete AI outbound sales funnel

Apr 12, 2024

Apr 12, 2024

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Case Studies

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The GTM with Clay Blog (29)

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Sendoso's outbound automation journey with CEO Kris Rudeegraap

Feb 16, 2024

Mar 12, 2024

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The GTM with Clay Blog (30)

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Half the sales team, double the replies, 40% more meetings booked: lessons from Qrew

Oct 13, 2023

Mar 12, 2024

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The GTM with Clay Blog (31)

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How First Round Capital uses Clay to enrich and update 220k+ CRM contacts

Oct 2, 2023

Mar 12, 2024

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The GTM with Clay Blog (32)

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How ServiceBell used Clay to book 30 meetings with 1 hour of work

Jul 28, 2023

Mar 12, 2024

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Outbound Plays

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The GTM with Clay Blog (33)

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Turn web visitors into leads with a warm outbound marketing play for B2B sales

Jun 7, 2024

Jun 6, 2024

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The GTM with Clay Blog (34)

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How to build the most targeted account lists possible

Apr 9, 2024

Apr 9, 2024

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The GTM with Clay Blog (35)

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Use web scraping to uplevel your data enrichment with Clay

Apr 4, 2024

Apr 4, 2024

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The GTM with Clay Blog (36)

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Track job changes to automate personalized outreach (using Champify’s integration with Clay)

Apr 4, 2024

Apr 4, 2024

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Other Topics

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Turn web visitors into leads with a warm outbound marketing play for B2B sales

Learn how to turn web visitors into leads with a warm outbound marketing play designed for B2B sales companies.

Jun 7, 2024

Jun 6, 2024

The GTM with Clay Blog (37)

Read post

The best B2B mobile data providers of 2024 [with test results]

Finding the best mobile data provider for your outbound motion is essential for any sales team. You need to balance accurate coverage with cost, but that can be a challenge. This post walks through a head-to-head comparison of seven mobile data providers.

May 31, 2024

May 23, 2024

The GTM with Clay Blog (38)

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How Clay uses Clay to automate inbound lead outreach at scale

Go-to-market teams know how crucial it is to reach out to inbound leads quickly, with messaging that resonates. Learn how to automate your inbound lead outreach process at scale.

Apr 25, 2024

Apr 25, 2024

The GTM with Clay Blog (39)

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How we assessed our growth marketing bets at Clay

Learn how Clay uses a valuable Reforge framework to assess its growth bets.

Apr 15, 2024

Apr 15, 2024

The GTM with Clay Blog (40)

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How to build a complete AI outbound sales funnel

Jacob Tuwiner of Sculpted has mastered the art of outbound sales using Clay and AI. In this post, he walks through the complete process of building your outbound funnel.

Apr 12, 2024

Apr 12, 2024

The GTM with Clay Blog (41)

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How to build the most targeted account lists possible

Before Clay, building account lists was tedious and manual. Clay empowers you to build the lists of your dreams, and Jacob Tuwiner shows you how.

Apr 9, 2024

Apr 9, 2024

The GTM with Clay Blog (42)

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Use web scraping to uplevel your data enrichment with Clay

Improve your data enrichment with an AI-enhanced, no-code web scraper. Web scraping allows you to personalize your cold outbound emails at scale.

Apr 4, 2024

Apr 4, 2024

The GTM with Clay Blog (43)

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Track job changes to automate personalized outreach (using Champify’s integration with Clay)

Sales people know that people who just changed jobs make for great prospects. Now you can integrate Champify with Clay to automate personalized outreach.

Apr 4, 2024

Apr 4, 2024

The GTM with Clay Blog (44)

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Worried about email provider rules changing? Just write like a human.

To make sure your cold outbound emails actually get delivered and read, do three essential things and make sure your messaging sounds like a human wrote it.

Apr 4, 2024

Apr 4, 2024

The GTM with Clay Blog (45)

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Why good CRM data matters

Your CRM is crucial to your GTM motion, but only if it's loaded with good, clean data—easier said than done! Read about how Clay can help.

Mar 26, 2024

Mar 27, 2024

The GTM with Clay Blog (46)

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Clay hot takes: growth marketing and dating are basically the same

Here at Clay, we think that growth marketing is actually a whole lot like modern dating—and that Clay can be your sales matchmaker.

Mar 26, 2024

Mar 27, 2024

The GTM with Clay Blog (47)

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Announcing Clay's outbound Templates

Learn about the evolution of templates to automate manual sales prospecting work...all the way up to today's solution, Clay Templates.

Mar 25, 2024

Mar 26, 2024

The GTM with Clay Blog (48)

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Do more with your data with Clay’s post-data-provider approach

Clay is ushering in a world beyond giant data providers, in which GTM teams are empowered to be flexible, creative, and hyper-specific with all the data the internet has to offer.

Mar 20, 2024

Mar 20, 2024

The GTM with Clay Blog (49)

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How Clay uses Clay: Converting trial users into customers with automated outreach

You know that effectively converting trial users into paying customers is critical for growth, but takes strategic outreach. Clay uses our own product to automate the process of tracking trial sign-ups and crafting personalized messaging for effective conversion!

Mar 11, 2024

Mar 12, 2024

The GTM with Clay Blog (50)

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How to find warm intros on LinkedIn automatically with Clay

In this post, Eric Nowoslawski shows you how you can use Clay to harness your LinkedIn network for real warm intros, not empty connections.

Feb 22, 2024

Mar 12, 2024

The GTM with Clay Blog (51)

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Sendoso's outbound automation journey with CEO Kris Rudeegraap

In this video, we interview Kris Rudeegraap, Co-Founder & CEO of Sendoso, on his outbound automation journey (and why he loves Clay!)

Feb 16, 2024

Mar 12, 2024

The GTM with Clay Blog (52)

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Triple your coverage rates with waterfall data enrichment

Traditional data providers like ZoomInfo make you purchase an obscene annual contract to access their platform. You're left with tons of data you don't need, and not much data you do need... Instead, Clay gives you maximum data coverage for the cheapest price, without paying for data you don't need or signing annual contracts.

Feb 8, 2024

Mar 12, 2024

The GTM with Clay Blog (53)

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Wake the dead: turn stalled opportunities into won deals

You have tons of stalled opps in your CRM. Deals that didn't reach the finish line, meetings that didn't show, etc. The timing was off back then, but it could be better now. Clay can turn your raw CRM export into a fully personalized email campaign to get those dead deals back on the books.

Feb 8, 2024

Mar 12, 2024

The GTM with Clay Blog (54)

Read post

The best B2B email list providers of 2024 [with test results]

Learn about the best B2B email list provider for finding and enriching work emails based on our comprehensive test. Contenders include Prospeo, Dropcontact, Findymail, Datagma, Hunter, and more.

Feb 2, 2024

Mar 12, 2024

The GTM with Clay Blog (55)

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How to send personalized demos at scale w/ Clay

See how Jacob Tuwiner achieved an 83% email open rate and saved reps time with automated event mockups, built with Clay.

Jan 29, 2024

Mar 12, 2024

The GTM with Clay Blog (56)

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The GTM with Clay Blog (2024)
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