The 3 Types of Leads | Promoshin | Animated Explainer Video Production (2024)

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As you know, Lead Generation is undeniably beneficial to a business.
Organizing and defining your leads will help you find out what kind of approach you can use for those leads.

Here are the 3 types of leads.

Information Qualified Leads (IQL) - Individuals who learn about your product at the awareness stage

Marketing Qualified Leads (MQL) - Individuals who want to know more about your products

Sales Qualified Leads (SQL) - Individuals who provide personal information such as email addresses

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Full-service video content production and promotion since 2011. Over 8,500 videos made around the world for bootstrapped startups to Fortune 500 companies, including the BBB, Intuit, Pfizer, NASA, Cisco, Uber, Cinemark, Kaiser, Oracle, and Microsoft.

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