Tesla (Passenger Cars) - Global | Statista Market Forecast (2024)

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Tesla (Passenger Cars) - Worldwide

Key Takeaways:

– In Q2 2024, global sales of Battery Electric Vehicles (BEVs) increased by nearly 9%. – China dominated the market, making up 56% of worldwide BEV sales, with the USA and Germany following. – Tesla continued to lead the BEV market, with BYD Auto close behind, trailing by just 15,000 units.

The US and China were Tesla's biggest EV markets in 2023 — 654,888 EV sales in the US and 603,304 EVs sold in China. Tesla was the second best-selling EV in China in 2023. The Tesla Model Y was the best-selling vehicle globally in 2023.

Tesla sold over 4.97 million vehicles to date. Tesla has manufactured 1.35 million vehicles in the first three quarters of 2023 alone.

Most valuable automotive brands worldwide by brand value 2024. The Tesla marque was ranked as the world's most valuable car brand in 2024, with a brand value of roughly 71.9 billion U.S. dollars. Toyota, 2020's leader, is now the runner-up, followed by BMW.

By positioning itself as a promoter of renewable energy sources, Tesla aligns its brand image with global trends towards sustainability. Another crucial element in Tesla's positioning strategy is 'innovation. ' Known for their cutting-edge technologies, Tesla cars stand for more than just transportation.

If you drive in several large cities in California, you will be amazed by the number of Tesla vehicles on the road. Los Angeles and the San Francisco Bay Area in particular.

Tesla owners are also majority white. About 81% of Tesla owners identify as Caucasian — down from 87% a few years prior. Some 11% identify as Hispanic, 5% as Asian, and Black owners make up 2% of the Tesla owner pool, the firm's recent analysis found.

California is crucial for Tesla's business since the EV share of the state's new car market at 21.4% is nearly three times the U.S. average of 7.5% in 2023.

Who is the target audience of Tesla? ›

While Tesla vehicle sales worldwide dropped 5% to 443,956 units in the year's first half, they were down 17% in California, where the company logged 102,106 sales in the same period, the California New Car Dealers Association reported last month.

Tesla currently dominates the EV market. Sales across its four models — Y, 3, X, and S— represent nearly three-fourths of total 2021 EV sales.

Tesla was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning as Tesla Motors. Its name is a tribute to inventor and electrical engineer Nikola Tesla. In February 2004, Elon Musk joined as Tesla's largest shareholder; in 2008, he was named chief executive officer.

The situation in the United States is similar. Tesla's sales volume dropped from 324,900 units in the first half of 2023 to 299,200 units this year.

Tesla's corporate headquarters is located at 1 Tesla Road Austin, TX 78725. How many employees does Tesla have? We disclose employee headcount in our annual Form 10-K filing, which is available at: SEC Filings.

In 2023, Tesla retained its position as the market leader for BEVs, selling 654,888 units in the U.S., a 25.4% climb from the previous year.

Tesla (TSLA) Income Statement

Last quarter (Q2 2024), Tesla's total revenue was $25.50B, an increase of 2.30% from the same quarter last year. In Q2, Tesla's net income was $1.48B.