Talkwalker - Market Share, Competitor Insights in Social Media Monitoring (2024)

FAQs

Talkwalker - Market Share, Competitor Insights in Social Media Monitoring? ›

Talkwalker has market share of 0.05% in social-media-monitoring market. Talkwalker competes with 92 competitor tools in social-media-monitoring category. The top alternatives for Talkwalker social-media-monitoring tool are Facebook Pixel with 92.62%, Agile CRM with 2.67%, Hootsuite with 1.96% market share.

Talkwalker was also the first to add social listening video recognition, to detect brand logos within social media videos. Use our consumer intelligence platform with fully-integrated visual listening to make sure you get the full picture on social and online.

It allows you to track, analyze, and respond to social media data related to your brand, industry, or specific topics.

Potential reach

How many people could see your post? This would be if a follower shared your post with their community. If this was the case, a possible 5% of their followers would contribute to your potential reach. This metric is an effective way to measure your progress.

By monitoring your competitors' social media engagement, you can learn about their customer relationships, target audience, and strengths and weaknesses. This information can help you to improve your own customer service, develop unique selling propositions, and create more relevant content.

Overall verdict. Hootsuite stands out for its robust integration capabilities and comprehensive social listening features. It is more than just a social media monitoring tool; it is a powerful platform for social listening that offers real-time insights into millions of online conversations.

Talkwalker for Reputation Management

Get real-time insights to monitor issues, benchmark performance, and proactively manage perceptions across stakeholders.

With an average 90% accuracy, this measures your brand sentiment, and detects the themes that are positively or negatively impacting your business.

How to calculate share of voice vs. a competitor? ›

Calculating your Share of Voice is easy, just use the following formula: take the number of your brand mentions, divide it by the total number of any brand mentions in the market, including yours plus those of your competitors, and multiply by 100 (we'll speak more about this easy calculator below).

Share of voice = Your brand metrics / Total market metrics

The same share of voice formula applies across all marketing channels with slight variations on the specific metrics. For example, while you track brand mentions for social SOV, link clicks will determine organic search SOV.

The engagement rate is the number of user interactions that occur with your social media page. The following table describes how Talkwalker calculates engagement rate for each social media platform. Engagement rate calculation by platform. Platform.

A successful social media monitoring strategy will help you streamline all of your brand's mentions and search parameters in one place so your focus is on responding to important messages and developing a strategy based on your insights.

Although you naturally have a competitive relationship with other businesses, it's still important to be aware of how they perceive you. If the companies you're monitoring discover that you are collecting data about them, they may target you specifically as a threat, thereby making it harder to grow your business.

1. Understanding the market landscape: By conducting a social media competitor analysis, you can better understand your competitors' market landscape and social media presence. This helps you identify gaps in the market and opportunities for your business to grow.

Social listening tools are software that allows users to monitor, track, and analyze social media conversations. They can track mentions containing brand names, specific keywords, phrases, or hashtags.

For example, an existing customer might tweet about how much they love your product. Or, you might spot a conversation where people are looking for solutions your product could provide. In both cases, you can use this feedback to improve your offering and make your customers happier.

Brand Mentions is a dedicated platform for brand monitoring, social media and web listening, and reputation management. This social media monitoring platform offers 3 free online tools to play with. The Social Media Tracker helps you find who's talking about your brand or competitors in the news & social media.

Almost 61% of businesses have a social listening system in place and are monitoring for keyword mentions.