I hear it all the time. LinkedIn is so noisy. So full of rubbish.
But is it? The numbers don’t lie. And the numbers tell us a different story.
The numbers tell us if you are active you will be in the minority
If you do post you will actually stand out. You can generate 3000 impressions a week.
Insight 1: Only 1.2% of users on LinkedIn post weekly content
Out of 500m Linkedin users, 250m are active. Out of the 250m that are active 3m release content weekly.
So only 1.2% of all users are actually active.
Insight 2: 9 Billion impressions are generated weekly on LinkedIn
So if 1.2% are active. That 1.2% are generating 9 Billion impressions. Or 3000 impressions each.
Insight 3: On average a active user can generate 3000 impressions each week
This needed it’s own insight. So with some simple numbers it is possible to generate 3000 impressions each week. A high consumption of content is happening and a small number of users are active.
Insight 4: 3000 Impressions is worth around $300 to LinkedIn
LinkedIn prices impressions at around $30 per thousand or $30 cpm (cost per milli). So if you post on LinkedIn, generate 3000 impressions you have just created $300 worth of advertising/brand awareness value!
So there it is. It is noisy but that’s 9 billion pieces of content being consumed each week. Actually posting and being active can have a massive benefit to your brand.
If you need any help to get your content out there on LinkedIn. If you want help to generate some brand awareness or leads.
At sella.io we can help to take care of your LinkedIn marketing and lead generation.
Get in touch!
