Reviewing Starbucks Original Investor Pitch Deck [Free PDF Attached] (2024)

Worldwide store number till Mar 2022 Starbucks is 34317. Isn’t it worth inspiring? In fact, 69.2% of employees at Starbucks are women.

Thus, learn the techniques for your fund-raising rounds from the Starbucks pitch deck & prepare your plan insightfully.

Furthermore, Starbucks offers 87000 different drink combinations. In contrast, the company operates 49% of its stores as licensed and the rest 51% as company-operated.

What Made Starbucks So Popular?

From the beginning, one of Starbucks’ principles was never to detriment quality and good employees. Moreover, they have always offered good pay and benefits, resulting in a lower turnover.

In contrast, it meant they were more knowledgeable and happier than their competitors. The employees would receive greater training when they were first hired.

All that made them so big worldwide is simply:

• Good idea
• Good reputation
• Good employees & management
• High standards & a leader who believed in what they were doing

Furthermore, Starbucks is a fantastic, mysterious place that many people had heard of, but few had been to their reputation before them.

What is the Idea Behind Starbucks?

Creating uniqueness & a fantastic image by offering premium coffee beans. Starbucks’s every store is a beautiful place in itself, as it provides:

• Comfortable seating furniture
• Wide range of products
• Emphasis on relaxing music
• Special homely ambiance

Via Giphy

Consequently, they have the idea and vision of delivering the best coffee globally as they changed the mentality of having coffee outside their homes.

Also, they proved the experience of how the world thought of coffee shops.

Starbucks's Original Fundraising Elevator Pitch Deck

As you look through various pitch decks, one from Starbucks jumps out at you and inspires you to structure your own.

Thus, this post will closely examine the Starbucks investor pitch deck and why it's so successful.

So, if you need some entrepreneurial inspiration, then keep reading!

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What’s Included in Starbucks's Investor Deck?

Here are the top 13 slides at a glance:

Slide 1: Cover Page

Start your pitch deck presentation with a competent and insightful cover page. It will present your company name, with a remarkable image.

This slide efficiently displays the pitch deck title, i.e., Starbucks Investor Funding Elevator Pitch Deck. Similarly, you can exhibit your company and pitch deck name.

Moreover, tell a story to angel investors about your company.

Accordingly, grow their interest in you from this point of presentation.

After that, you can start with your pitch deck’s main elements and the agenda of the pitch.

Download this 100% Editable Slide From Original Presentation Template

Slide 2: Company Overview

Display information related to your company overview like Starbucks in one slide. This slide shows the overview of Starbucks along with their:

• Mission, vision,
• Sector, headquarters
• Total funding amount
• Company revenue, net income
• Employees, market capitalization
• Ticker symbol, status, products & services, etc.

Similarly, you can even present bullets for facts related to your company, like, Starbucks is an American international coffeehouse, roastery reserve chain, etc.

Moreover, one can showcase any general information you want to share with the investors. It could be industries, ownership & operation status, licenses, funding amount, etc.

Hence, edit this slide and impress angel investors.

Download this 100% Editable Slide From Original Starbucks Pitch Deck Template

Slide 3: Challenges and Solutions Offered by Starbucks

Next, present the significant challenges customers face and the solutions that you are ready to offer them.

This slide shows the challenges and how the company will provide solutions to overcome them. Starbucks bifurcated both of them in 2 columns in just one slide, keeping the facts precise and valuable.

As a result, some of the common challenges faced by customers for Starbucks were:

• Not having good menu options
• Poor ambiance
• Absence of additional facilities, etc.

On the other hand, they mentioned the solutions they are offering to customers in the next column. For each challenge, they were giving unique solutions.

Likewise, they exhibited all the data insightfully using icons & solutions to each challenge.

Download this 100% Editable Slide From Original Presentation Template

Slide 4: Underlying Magic

Exhibit why the customers must choose your company over others, like Starbucks. This slide will help the presenter provide the product demo to its potential investors.

Moreover, it will show how your product/service behaves and what they can expect from it. Also, add a product demo video and its link in the slide to showcase to investors.

Some of the reasons to choose Starbucks by customers presented in their deck are:

• Large product range
• High-class customer service
• Efficient supply chain management system
• Global network
• Brand equity, etc.

Similarly, you can add the points of proposition for your company in the slide insightfully, like Starbucks.

Download this 100% Editable Slide From Original Presentation Template

Slide 5: Starbucks Key Activities

Highlight the critical activities like Starbucks in which your company is engaged. This slide provides information about those vital activities.

Furthermore, the activities are related to areas like:

• Brand licensing
• Seasonal products, selling
• Marketing, communication, PR
• Market & product expansion
• Managing distribution & production processes
• Training as a franchisor, etc.

Likewise, in the slide, one can mention many vital activities they perform in their company competently.

Also, add icons to each of the key activities you are engaged in.

Download this 100% Editable Slide From Original Presentation Template

Slide 6: Starbucks Menu

Illustrate your company's menu in one of the slides of the pitch deck. This slide provides information about the menu that Starbucks offers to its customers.

In contrast, there are various categories for the menu at Starbucks, they included:

• Drinks
• Food
• At-home coffee
• Merchandise

In their pitch deck. Under each category, they showcased the items available at the store for the customers.

Moreover, the menu dishes and drinks are displayed using icons for efficient presentation. In fact, the slide influences the investor's mind to fund your company and taste the food too.

Download this 100% Editable Slide From Original Starbucks Pitch Deck Template

Slide 7: Starbucks Team

Display details about your company’s significant and essential team members. This slide shows information about the senior management of Starbucks.

Similarly, exhibit vital details of founding members who contribute towards the company’s success. It includes various elements for those essential team members. Like:

• Name, designation
• Qualification
• Experiences
• Responsibilities, roles
• Skills, etc.

Moreover, you can add the image of all those team members in the slide. Try to mention at least 4 key team members of your company in the slide. And not more than 7 members in one slide.

Download this 100% Editable Slide From Original Presentation Template

Slide 8: Starbucks Geographical Presence

Don’t forget to present your company’s geographical presence in one of the pitch deck slides. Like Starbucks, depict your company’s presence insightfully in the deck.

In contrast, you can mention the most popular stores of your company across various regions and countries in the slide.

Consequently, Starbucks presented the addresses of their:

• United States
• Australia
• Canada
• Japan
• United Kingdom
• India, etc.

Likewise, one can showcase the addresses of their stores presented in different regions of the world.

Also, use icons and images related to your company’s brand, like Starbucks, in the slides.

Download this 100% Editable Slide From Original Presentation Template

Slide 9: Starbucks Strategic Priorities

Exhibit your company’s strategic priorities for the upcoming financial year and future goals to angle investors.

This slide provides information about the strategic priorities of Starbucks Global Operations. The priority of Starbucks aim towards a resource-positive future.

In contrast, the top 5 strategic priorities included by Starbucks in their deck were:

• Shift from single-use to reusable packaging
• Expanding plant-based options, migrating to environment-friendly menu
• Investing in innovative agricultural practices, reforestation
• Innovating to develop eco-friendly stores, manufacturing, delivery
• Water replenishment in Starbucks supply chain, etc.

Similarly, you can highlight your top strategic priorities towards future objectives in the slide. Also, add an image related to those strategic priorities.

Download this 100% Editable Slide From Original Presentation Template

Slide 10: Starbucks Value Proposition

Highlight to the investors while raising funds for your company about your company's value proposition.

This slide provides information about the value proposition of Starbucks that is unique and leads to its success. In contrast, the value proposition displayed in the deck for Starbucks were:

• Relaxing music
• Design & store layout
• Comfortable furniture
• Live coffee & unique ambience
• Taste, quality & customer experience
• Speedy & straightforward ordering process, etc.

Moreover, one can mention these unique and potential points for value proposition about their company innovatively. Also, add icons for each of them.

Download this 100% Editable Slide From Original Presentation Template

Slide 11: Starbucks Business Model

Illustrate to investors facts and details related to your company's business model in the deck. This slide displays information about the company's well-defined business model.

Moreover, it covers details about:

• Key partners, activities
• Value propositions, customer relationships
• Customer segments, key resources
• Channels
• Cost structure, revenue streams, etc.

In fact, all the data related to Starbucks' business model was presented in a tabular form. Also, Starbucks mentioned the relevant & vital elements for all those details added as a business model.

Likewise, you can exhibit the information for business models in bullets & can add icons for them.

Download this 100% Editable Slide From Original Starbucks Pitch Deck Template

Slide 12: Starbucks Acquisitions

Don’t miss to add about the acquisitions your company has made in the pitch deck. This slide provides information about the top business acquisitions that Starbucks has made over a period.

In contrast, mention the additional details related to those acquisitions, such as:

• Company acquired
• Company name, logo
• Acquisition date
• Amount
• Description, etc.

Present this information about your company’s acquisitions insightfully, like Starbucks in a table. Use icons wherever required and present the pitch deck to investors effectively.

Download this 100% Editable Slide From Original Presentation Template

Slide 13: Investment Ask

Lastly, directly come straight to the point of discussion of the pitch deck. Exhibit details for the investment ask from the angel investors.

This slide provides information to investors on how much money you are seeking & how long you think financing will last.

Moreover, mention areas where you will utilize these raised funds from investors. Starbucks showcased that they will employ the funds in:

• Ramp up hiring & technology
• Open new stores at various locations
• Accelerate future format expansion
• Invest in logistic expertise to streamline operations, etc.

In fact, one can add bullets for key points regarding investment in the slide for investors. Like, the company is seeking $XX MM in the financing stage, financing will last 6 to 8 months, etc.

Download this 100% Editable Slide From Original Presentation Template

Let’s Wind Up – SlideTeam creates these powerful & editable Pitch Decks That You Can Download for Free!

Starbucks is an excellent example of a company that successfully grew and achieved its goals using a great pitch deck.

If you are looking for help creating or improving your pitch deck, we have an excellent solution.

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