Payouts, also known as partner commissions, are the compensation a partner receives for generating leads and revenue. Primarily monetary, these incentives can also take the form of leads, giveaways or marketing funds, all designed to entice partners to actively drive revenue.
Payouts often follow one of three common structures:
- Revenue-sharing model: Partners are paid commissions with a percentage of the revenue generated from their referred customers.
- Flat structure model: Partners earn a fixed commissions for every successful converted customer.
- Month-to-month commissions model: Commissions are broken down and paid out to partners in regular installments over a set period, providing partners with a steady income stream.
Competitive commissions are a key differentiator that partners look to when considering joining a program. They not only attract high-performing partners, but also play a role in retaining loyalty and cultivating a thriving partner ecosystem.
Payouts are a core motivator for encouraging partners to actively champion product sales. A well crafted payout structure is a win-win situation that fosters long-term relationship building by aligning partner aspirations with company objectives.
