FAQs
Your earnings could increase if you allow all ad types to display. By enabling all ad types, more advertisers can bid on your app's inventory and help increase your eCPM. Limiting ad types may result in decreased revenue. The ad types available to an ad unit depend on the ad format you selected when creating it.
How much does AdMob make per 1,000 impressions? ›
AdMob Payment
Moreover, the CPM rates for AdMob may vary from $0.2 to $10 per 1,000 impressions based on the location of your app users, adding yet another variable into revenue calculation. Google AdSense pays publishers via the following payment methods: Check.
How do I get high CPM on AdMob? ›
You can promote your products through advertising on social media or through Google ads. Use higher paying AdMob type: There are generally three types of ads. Banner, Interstitial, and Rewarded. Order in increasing eCPM — Rewarded > Interstitial > Banner.
Is there anything better than AdMob? ›
Other important factors to consider when researching alternatives to Google AdMob include ease of use and reliability. The best overall Google AdMob alternative is Facebook Audience Network. Other similar apps like Google AdMob are Unity Ads, Leadbolt, TapJoy, and Appodeal.
How do I optimize paid ads? ›
PPC optimization strategies
- Update your keywords list regularly. ...
- Improve your website's performance. ...
- Ensure your website's secure and accessible. ...
- Create localized landing pages. ...
- Use ad extensions. ...
- Develop a re-marketing strategy. ...
- A/B test everything. ...
- Capitalize on FOMO.
How to optimize AdMob eCPM? ›
How to increase your eCPM?
- Boost your traffic. ...
- Increase the number of SSPs in your ad tech stack. ...
- Optimize ad placements. ...
- Optimize your ad viewability score. ...
- Enhance your UX. ...
- Try out creative A/B testing. ...
- Try out Ad Refresh.
How much can I earn with AdMob with 100 daily app users? ›
So concludingly, let's say your app has 100 DAU and for instance, each user views 10 ad impressions every day, which equals 1000 impressions each day. Now, depending on the eCPM, ad earnings can be anywhere between $0.5 to $10.
Does AdMob pay for impressions or clicks? ›
Finalized earnings are accurate earnings amounts that include all revenue you will be paid for validated clicks and impressions.
Does AdSense pay more than AdMob? ›
If your primary goal is to maximize revenue, AdMob may be the better choice as it generally offers higher ad rates for mobile apps. However, if you value flexibility and ease of use, AdSense may be the better option. Ultimately, deciding which platform to use depends on your specific needs and goals.
How much CTR is good for AdMob? ›
On android, native ads have 5-7% ctr, on ios 15-20%.
Common reasons eCPM might be lower than your Min CPM
For example, the user closes the browser window before the ad is rendered, a JavaScript error occurs, or a user fails to interact with an interactive ad.
Which app ad network pays the most? ›
The highest-paying ad networks for publishers
- SmartyAds SSP. SmartyAds SSP (supply-side platform) is a CPM programmatic solution that allows you to monetize your ad inventory effectively. ...
- Google AdSense. ...
- Media.net. ...
- Propeller Ads. ...
- Adsterra. ...
- Ezoic. ...
- Publift. ...
- Snigel.
Do I need AdSense to use AdMob? ›
The ads are created and paid for by advertisers who want to promote their products. Because AdMob relies on AdSense to support some of its functionality, an AdSense account is required to use AdMob. If you don't have an AdSense account, we'll help you create one when you sign up for AdMob.
Can I use both AdMob and AdSense? ›
If you sign up with the email you also use for AdSense, your AdMob and AdSense accounts will be linked. If you started using AdMob first, you can upgrade your account to use AdSense with the following steps: Visit https://www.google.com/adsense.
How do I optimize Google ads performance? ›
How to optimize Google Ads: Nine expert tips for your Google Ads
- Consolidate your Google Ads account. ...
- Match your landing page and ad copy with terms people are searching for. ...
- Add negative keywords. ...
- Experiment with other campaign types. ...
- Focus on the right metrics. ...
- Look at the impression-to-conversion rate.
Why is my AdMob earning low? ›
Identify the issue that caused the earnings drop
There are multiple factors that affect revenue, but in general the important metrics are: impressions, eCPM, impression CTR, match rate, and show rate. Review the AdMob insights card to find if we've detected any anomalies in your account in the last 7 days.
Why is my AdMob earning reducing? ›
One of the reasons for a decrease in AdMob earnings could be the change in user location. Advertisers may be more interested in users from specific geographic locations, and if your app's users have shifted to a location where advertisers are less interested, your ad revenue may decline.