Pros and Cons of Google AdMob 2023 (2024)

Overview

What is Google AdMob?

AdMob is a mobile advertising platform acquired by Google in 2010.

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Recent Reviews

TrustRadius Insights

AdMob offers a range of customizable advertisem*nts that seamlessly integrate with app interfaces, enhancing the user experience. Users …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

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Product Demos

Android Quiz App with Firebase and Google AdMob [Source Code]

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Product Details

  • About
  • Tech Details

What is Google AdMob?

Google AdMob Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(28)

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Reviews

(1-9 of 9)

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DBS leader

SCIEX (Medical Device, 1001-5000 employees)

Score

7 out of 10

Vetted Review

Verified User

Incentivized

  • Eash to use

  • Easy to find information

  • Simple language

  • Command error: provide easy to fix fuction when we have a trouble.

  • Need to understand Java script fuction... sometime it doesnot work.

  • Error occurring the container on / off, not easy to apply command

Pros and Cons of Google AdMob 2023 (14)

Java Software Engineer

I2S Business Solutions (Information Technology & Services, 51-200 employees)

Score

9 out of 10

Vetted Review

Verified User

Incentivized

  • Provides a complete ad verification system.

  • Integration with Google Analytics.

  • Transmission customization

  • Ad network mediation is a great feature to manage many ad networks at the same time.

  • The minimum payment of the platform seems expensive to me.

Founder and lead developer

x2line (Computer Games, 1-10 employees)

Score

10 out of 10

Vetted Review

Verified User

Incentivized

  • Admob provides a good quality inventory for advertising on mobile apps.

  • Admob provides many options for advertising: banners, interstitials, reward video ads.

  • Admob provides good reporting and analytics.

  • Admob has very low prices for impressions or clicks on Android.

  • Admob has very low prices for impressions or clicks in many countries including Europe.

  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.

  • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.

Pros and Cons of Google AdMob 2023 (16)

Proprietor

Computer Games, 1-10 employees

Score

3 out of 10

Vetted Review

Verified User

  • Well it works really well.

  • No complaints about their technical backing.

  • They do take the pain so your implementation is fairly easy.

  • Theyre customer service is by far the worst ever.

  • They have to stop banning user accounts for no reason. They have been wrong on so many counts, it just will make you wonder which primary school student is giving them info to make such horrendous decisions.

  • Their high handedness is handling cases, they keep giving copy paste client servicing replies, won't own up to it being their fault, and leave you in a lurch absolutely unbothered. This is a black spot on Google.

  • They keep sending you emails with warnings about stuff you haven't even dreamed of doing. Saying absolutely shady stuff like "asking your family to click on ads for you is an invalid activity" What will I earn out of that, 25cents after a 1000clicks? Do you think my 80yr old granny has the energy to keep clicking something for 1000times?

  • They never have the courage to accept they've made a mistake and they may have collected some invalid data without considering all of the circ*mstances. And if you try to draw their attention to that, they give you a deaf ear. It is really sad, for such an amazing product. The attitude sucks big time.

Pros and Cons of Google AdMob 2023 (17)

Software Engineer

GGK Tech (Education Management, 11-50 employees)

Score

8 out of 10

Vetted Review

Verified User

Incentivized

  • It has a good fill rate, for our applications we got around 99.9% to 100%.

  • Better targetted ads, so it increases CTR.

  • Admob provides fewer CPCs compares to its competitors in the market.

  • Earning report needs to have a dashboard so that the user can easily monitor their earnings. There needs to be dashboard which shows aggregated reports as well as [reports] on application level.

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As an expert with extensive experience in mobile app monetization and advertising platforms, I can provide valuable insights into the reviews and information related to Google AdMob. My expertise is based on a comprehensive understanding of the mobile advertising landscape, including hands-on experience with various ad platforms.

Google AdMob Overview: Google AdMob is a mobile advertising platform that Google acquired in 2010. It serves as a robust solution for mobile app developers and businesses looking to monetize their applications through advertisem*nts. AdMob is known for offering a range of customizable advertisem*nts that seamlessly integrate with app interfaces, enhancing the overall user experience.

Review Analysis: Let's delve into the reviews to gain a nuanced understanding of users' experiences with Google AdMob:

  1. June 23, 2022: Google AdMob delivers as promised (Rating: 5 out of 10)

    • Positive Aspects: Strict measures to prevent fraud, effective ad traffic, and CPM rates.
    • Challenges: Some users express dissatisfaction with earnings, particularly if used as a small business owner. Onboarding process may need improvement.
  2. February 16, 2022: Best Mobile App Monetization - Google AdMob (Rating: 10 out of 10)

    • Highlights: Excellent CPC and eCPM, ease of integration.
    • Challenges: Poor customer support is mentioned as an area for improvement.
  3. January 31, 2022: The best way to generate revenue from Mobile Apps! (Rating: 9 out of 10)

    • Positive Aspects: Easy integration with any app source code, detailed analytics, and diverse ad types.
    • Improvement Suggestions: Users express a desire for a lower minimum payout threshold.
  4. January 30, 2022: Google AdMob; complete ad verification platform (Rating: 9 out of 10)

    • Strengths: Complete ad verification system, integration with Google Analytics, and ad network mediation feature.
    • Considerations: Some users find the minimum payment threshold expensive.
  5. January 26, 2022: Google AdMob helps our apps get more effective exposure (Rating: 8 out of 10)

    • Positives: App promotion, effective app monetization, valuable insights through Google Analytics.
    • Feedback: Users suggest making the platform more user-friendly with more frequent updates.
  6. January 20, 2022: AdMob is a major revenue source for mobile apps and games (Rating: 10 out of 10)

    • Advantages: Good quality inventory for advertising, various ad options, and competitive pricing.
    • Observations: Some users mention security issues and policy concerns.
  7. December 27, 2018: AdMob: Ruining Google's Reputation (Rating: 3 out of 10)

    • Mixed Views: Acknowledgment of effective functionality, but dissatisfaction with customer service and account banning policies.
  8. July 10, 2017: 2 years of experience with AdMob and its competitors (Rating: 8 out of 10)

    • Positives: Good fill rate, targeted ads, and high application-level reporting requests.
    • Considerations: Users express the need for a comprehensive earnings dashboard.

Comparisons and Technical Details:

  • AdMob is compared with other advertising platforms such as AppLovin MAX, ironSource, Apple iAd, InMobi, and more.
  • Technical details include information on operating systems and mobile application integration.

In conclusion, Google AdMob appears to be a popular choice for mobile app monetization, offering a range of features appreciated by users. However, some challenges such as customer support, onboarding, and minimum payout thresholds are highlighted. As a seasoned expert, I recommend considering individual business needs and priorities when choosing an advertising platform.

Pros and Cons of Google AdMob 2023 (2024)

FAQs

How much does AdMob pay per 1000 views in 2023? ›

AdMob Payment

Moreover, the CPM rates for AdMob may vary from $0.2 to $10 per 1,000 impressions based on the location of your app users, adding yet another variable into revenue calculation. Google AdSense pays publishers via the following payment methods: Check.

Is Google Ads worth it 2023? ›

Are you seeking new ways to enhance your business marketing, and increase enquiries and sales in 2023? Search engine and Google Ads advertising has become an indispensable tool for businesses looking to establish their online presence and attract potential customers.

How much does AdMob pay per 1000 views in 2024? ›

Roughly, the CPM rates for Google AdMob can vary anywhere between $0.2 to $10 for every 1000 impressions depending on the users' location. The revenue-sharing model of AdMob monetization helps you earn a percentage of the revenue generated by clicks or impressions on the ads displayed in your app.

Is there anything better than AdMob? ›

Other important factors to consider when researching alternatives to Google AdMob include ease of use and reliability. The best overall Google AdMob alternative is Facebook Audience Network. Other similar apps like Google AdMob are Unity Ads, Leadbolt, TapJoy, and Appodeal.

How much can I earn with AdMob with 1000 daily app users? ›

For example, if your app has 1,000 daily users, an eCPM of $5.00 ($5.00 per 1000 impressions), and each user sees three ads daily, you could earn $15 daily (3 ads displayed daily to 1000 users = $15).

Which is better, AdMob or AdSense? ›

AdMob offers in-app advertising options, while AdSense offers website ad options. AdMob allows developers to monetize their apps through in-app ads, while AdSense allows website owners to earn revenue through clicks on ads displayed on their site.

Should I run Google Ads all day? ›

This is a pretty common question when you're using online ads to generate leads. Run ads only during office hours and you might miss out on some leads. Run ads 24/7 and you might be wasting money on leads that come in overnight when you can't contact them.

Are Google Ads oversaturated? ›

Google Ads can be costly

There are many more players in the game right now, which is why Google Ads itself is experiencing a 14% YOY increase of CPC. Because of the oversaturation in the advertising market, it's way harder to stand out from the crowd than it used to be.

What is the average cost per click in Google Ads 2023? ›

The typical cost per click in Google Ads in 2023 stands at $4.22. Industries like Attorneys and Legal Services, Dentists and Dental Services, and Home and Home Improvement face higher costs per click, averaging $9.21, $6.69, and $6.55, respectively.

How do I maximize AdMob earnings? ›

Enable all ad types

Your earnings could increase if you allow all ad types to display. By enabling all ad types, more advertisers can bid on your app's inventory and help increase your eCPM. Limiting ad types may result in decreased revenue.

Does AdMob pay daily? ›

The AdMob payment cycle is monthly.

Can I have two AdMob accounts? ›

How many accounts can I have? Each user may only have one AdMob account at any given time. Duplicate accounts aren't allowed. If you have more than one AdMob account, you'll need to decide which account to keep, and then cancel the extra account(s).

Does AdMob only pay for clicks? ›

Digital advertising offers several models, and one of the most popular is the pay-per-click model (or PPC model), where advertisers only pay when someone clicks on their ad. If a user sees an ad but doesn't click on it, advertisers don't pay.

Which pays more Unity ads or AdMob? ›

At last, if we compare Unity ads and Admob Ads then we can easily say that Admob ads are the winner. But we can also not ignore unity ads to generate more revenue. We can use both ad networks in a single game to generate more revenue. We can use both ads by using mediation or integrate them into games individually.

Can I use both AdMob and AdSense? ›

If you sign up with the email you also use for AdSense, your AdMob and AdSense accounts will be linked. If you started using AdMob first, you can upgrade your account to use AdSense with the following steps: Visit https://www.google.com/adsense.

How much AdMob pays for 1,000 rewarded video ads? ›

How much does AdMob pay per 1,000 views? According to a recent study, marketers may expect eCPM prices ranging from $1 to $50 per 1,000 impressions. According to this, rewarded video ads have the highest eCPMs of any type of mobile video ad.

How much does TikTok pay per 1,000 views 2023? ›

Once you're part of the Creator Fund, TikTok will pay you based on the number of views your videos receive. However, the exact amount you earn per view can vary. According to reports from creators, TikTok pays between $0.02 and $0.04 per 1,000 views.

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