How much is your privacy worth?A new startup called Datacoup is making headlines for its radical business model: The company will pay you up to $8 per month for anonymized access to your financial data and social media accounts.
Datacoup customers are asked to sign over access to their Facebook, Twitter, Google+ and other social media accounts, as well as information on debit and credit card transactions. The linked data will then be stripped of personally identifying details and sold to advertisers eager to find trends and target you with highly specific messaging.
With Datacoup, you have the option to sell only the data you want – linking more accounts means more money. You also get to decide who buys your data.
“If a consumer wants to make an educated decision, they should be able to sell their data to who they want,” explained Datacoup CEO Matt Hogan to the MIT Technology Review. “I happen to believe that putting you in control of your own asset, your data, makes for a more efficient market.”
Datacoup reminds us that the personal information we gladly hand over for free online has real value to moneyed corporate interests. Sure, it may seem silly to sign over your life’s story for a lousy eight bucks, but right now, you’re probably giving Facebook most of the same info for free.
This article was written by Fox Van Allen and originallyappeared onTechlicious.
Image credit: CC byeasy mo drew
FAQs
The selling point varies depending on the type, quality and relevance of the data. For example, general information about an individual, such as age, gender and location, has a price of around $0.0005 per person. The data of people who are looking for a car, a financial product or a holiday, is more expensive.
How much can you earn from Datacoup? ›
You Can Get Paid $8 Per Month for Your Personal Data
Datacoup will pay users real money for access to their social media accounts and credit/debit transactions. Photo by Datacoup. Sometimes it feels like everyone except you is profiting from your browsing history and social media habits.
Is selling data legal? ›
Can companies sell your data? Yes, companies can legally sell your personal data to third parties in many cases. Many major tech companies like Facebook, Google, and data brokers routinely collect and sell user data for advertising and other commercial purposes. How much data do companies collect?
What is the value of my personal data? ›
Personal data is typically valuable to organizations and businesses because it can be used for marketing, advertising, product development, research, and more. Personal data value can range from $0.01 a month to hundreds of dollars per month.
Who owns my personal data? ›
Abstract. Data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), all presume that the individual “owns” her or his individual personally identifiable information (PII). However, the law of data ownership is far from settled.
How do I sell my data for cash? ›
How to Start Selling Data - Really.
- Step 1 - Data collection and cleaning. ...
- Step 2 - Legal preparation. ...
- Step 3 - Join a data marketplace. ...
- Step 4 - Create data products. ...
- Step 5 - Develop marketing strategies. ...
- Step 6 - Deliver data securely. ...
- Step 7 - Manage sales, grow your data business.
Which app actually pays real money? ›
The top money-making apps include Swagbucks, Ibotta, Upside, Acorns and Capital One Shopping. Money-making apps are a popular way to earn extra spending money because the tasks require minimal effort and the payout is quick.
How much money can you make selling data? ›
Depending where you live, information about you could be worth at least several hundred dollars a year to Facebook and Google alone. For someone living in the United States, your data generated over $600 in revenue for just those two companies last year, according to our analysis of their regulatory filings.
How do people make money from data? ›
It involves selling raw or processed data to external parties, such as data brokers, advertisers, or researchers. For example, a retailer might sell its customer data to a marketing agency that uses it to target ads or campaigns. Direct monetization can generate immediate income, but it also has some drawbacks.
Can you make money doing data entry from home? ›
$16-$26/hr Work From Home Earn Data Entry Jobs (NOW HIRING)
How to make money online
- Pick up freelance work online. Make money online through websites such as Upwork, Fiverr and Freelancer.com. ...
- Test websites and apps. ...
- Learn to use AI tools. ...
- Take surveys for money. ...
- 5. Make money from your blog with affiliate links. ...
- Sell your wares on Etsy. ...
- Self-publish an e-book.
What phone companies are selling personal information? ›
T-Mobile, Verizon and AT&T have been fined a collective $196 million for illegally sharing access to consumers' location data without obtaining their consent, the Federal Communications Commission (FCC) announced Monday.
Does FB sell your data? ›
No, we don't sell your information.
Does Google sell personal data? ›
No. We never sell your personal information to anyone.
How much is 10 GB of data worth? ›
How long does 10GB last?
Browsing the internet | 6 days 23 hours | 5.5 hours per day |
---|
Watching Netflix (UHD) | 1 hour 26 minutes | 2.5 minutes per day |
Video calling (SD) | 18 hours 31 minutes | 36 minutes per day |
Video calling (UHD) | 6 hours 10 minutes | 12 minutes per day |
Downloading/updating apps (Android) | 870 apps on average | 29 apps per day |
10 more rowsAug 5, 2022
How much is your personal data worth financial times? ›
General information about a person, such as their age, gender and location is worth a mere $0.0005 per person, or $0.50 per 1,000 people.
How to calculate the value of data? ›
In any case, the way to uncover your data's net value is by calculating your return on investment. Capturing, moving, preparing, and storing data is not free. In order to determine your ROI on data, you'll need to measure its costs and benefits. Investment in data and analytics is always an investment in the business.
How is personal data valuable? ›
Ultimately, this data can be aggregated to create a clear picture of your behaviors and beliefs and used in unexpected ways to inform decisions. The University of Illinois takes steps to protect the data you have shared and created in the course of your time as a student, faculty member, researcher, or employee.