According to a survey conducted in Japan from October to December 2021, 78 percent of the respondents used commercial television as a source for news. Commercial television was the most commonly used news source, followed by Japan's public broadcaster NHK and printed newspapers.
Japan’s demographic situation affects news consumption
Despite changing media consumption patterns, which involve a turn toward online media, traditional news media continue to play an important role in Japan. One factor that exerts a strong influence on Japan’s news industry is the country’s demographic situation: Japan has a highly aged population, and older people spend a lot more time watching television and reading newspapers than younger people.
Higher trust in traditional media
One additional reason for the strong position of traditional news media in Japan is the comparatively high trust people place in them. A breakdown by medium shows that newspapers and television enjoy a much higher trust than the internet or magazines. However, people also make a difference based on topics. Survey data show that the share of people who think that television offers trustworthy information was much higher in the case of domestic social, political, and economical issues than in the case of atomic energy safety.
FAQs
Leading news media Japan 2021
According to a survey conducted in Japan from October to December 2021, 78 percent of the respondents used commercial television as a source for news. Commercial television was the most commonly used news source, followed by Japan's public broadcaster NHK and printed newspapers.
What is the most popular news channel in Japan? ›
Most Trusted Japanese Media Outlets According to Japanese People
- NHK,
- Nikkei Shimbun,
- Yomiuri Shimbun,
- NTV (Nippon TV).
LINE is the true king of Japanese social media. It first started as a messenger app, similar to WhatsApp, but it is now much more than that. It has over 96 million monthly active users, over 78.1% of the society.
What are the top 5 newspapers in Japan? ›
The five leading national daily newspapers in Japan are the Asahi Shimbun, Mainichi Shimbun, the Yomiuri Shimbun, Sankei Shimbun and the Nikkei Shimbun. The first two are generally considered liberal/left-leaning while the latter three are considered conservative/right-leaning.
Why is Japanese media so popular? ›
While cultural influences are mainly Japanese as due to nation of origin, Japanese pop culture has gained its popularity by high quality and standard of artistic content for sequential media, from not just artistic style and composition, but to writing content, lack of expressive restriction by censorship and moral ...
What is Japan mostly popular for? ›
Japan is known for everything from onsen hot springs and kabuki baths (dating to the 6th and 16th centuries, respectively) to all-night neon-lit dance parties, anime, and sushi boat restaurants, all of which are decidedly more modern.
What is the Japanese news channel? ›
The Japan Broadcasting Corporation (Japanese: 日本放送協会, Hepburn: Nippon Hōsō Kyōkai), also known as NHK, is a Japanese public broadcaster.
What is the Japanese news called? ›
Yomiuri shinbun = The Yomiuri shimbun | Library of Congress.
How popular is TV in Japan? ›
Although the average time people spend on watching real-time television has decreased in recent years and the medium faces strong competition in the form of video-on-demand (VOD) services, it continues to be the most popular type of video consumption among Japanese consumers.
Is there TikTok in Japan? ›
Though it took some time, TikTok is widely used and is Japan's 6th most popular Social Media. According to ByteDance advertising data, TikTok has 17 million users in Japan, with 50% below the age of 30.
Snapchat was used by 1.7 percent of people in Japan in fiscal year 2022.
What is Japan most popular messenger? ›
We asked Japanese consumers about "Most used messenger by brand" and found that "LINE" takes the top spot, while "Viber" is at the other end of the ranking. Find this and more survey data on most used messenger by brand in our Consumer Insights tool.
What is Japan's leading newspaper? ›
Yomiuri shimbun, Japanese national daily newspaper, the largest in circulation and the most sensational in editorial style of Japan's “big three” dailies.
Why are Japanese newspapers so popular? ›
Since the immediate postwar years, newspapers have secured the loyalty of an “ironclad readership” by contributing to the local community with services that filled the gaps left by local and central government. These are some of the reasons Japanese newspapers are so firmly embedded in Japanese life and culture.
What is the main media used in Japan for advertising? ›
Today, the internet is the most important advertising medium worldwide. In Japan, internet overtook television as the leading medium in terms of advertising expenditure in 2019. Internet ad spending in Japan more than doubled between 2017 and 2023, while ad spending for television decreased during the same period.
What is the most popular form of entertainment in Japan? ›
Japan is known worldwide for its karaoke. This pastime remains immensely popular with Japanese people of all ages, and as the birthplace of karaoke, Japan is a great place to experience it. Most modern karaoke venues in Japan consist of numerous private rooms, also known as karaoke boxes.
What are the national media of Japan? ›
List of key stations
| Media | Network | Kī kyoku (Kantō) |
|---|
| Terrestrial television | Nippon News Network (NNN) | Nippon Television (NTV) |
| Japan News Network (JNN) | Tokyo Broadcasting System (TBS) |
| Fuji News Network (FNN) | Fuji Television (CX) |
| All-Nippon News Network (ANN) | TV Asahi (EX) |
6 more rowsThe main content firms are the public NHK, Fujisankei, Asahi Shimbun, NTV, TBS, Yomiuri Shimbun, Toho, Mainichi Shimbun, and Nikkei.
