Technology giant Apple Inc AAPL is the presenting partner of this year’s Super Bowl Halftime Show, a role it took over last year.
The Cupertino, California-based company replaced PepsiCo, which held the role for over 10 years.
Apple has a history with Super Bowls dating back decades. Recall how it aired a commercial during Super Bowl XVIII, which saw the Los Angeles Raiders defeat the Washington Redskins 38-9. It aired on CBS, and was watched by over 77 million people.
A 30-second commercial at the time had a cost of $368,200. Today, 30 seconds of Super Bowl ad time costs $7 million.
Apple used Super Bowl XVIII to promote the upcoming launch of the Macintosh computer. Directed by Ridley Scott, the ad referenced the George Orwell dystopian novel "1984."
Watch the commercial below.
The commercial may have also poked fun at rival International Business Machine IBM and provided a warning that Apple was coming after them in the computer sector.
Apple's commercial is considered by many to be one of the greatest ads of all time. It also helped boost the brand recognition of Apple nationally.
Investing $1,000 in Apple: The commercial from Apple aired during the third quarter of the Super Bowl.
Anyone watching might have been intrigued by Apple enough to invest in shares of the company.
Apple stock traded at a split-adjusted price of 13 cents on the Monday after Super Bowl XVIII (Jan. 23,1984). A $1,000 investment could have purchased 7,692.31 shares of AAPL.
The $1,000 investment in Apple stock at the time would be worth $1,455,538.90 today, based on a price of $189.22 for Apple at the time of writing.
The Super Bowl commercial from Apple was a key event for the company and could have been a key moment for investors who recognized the potential for Apple.
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The $1,000 investment in Apple stock at the time would be worth $1,455,538.90 today, based on a price of $189.22 for Apple at the time of writing. The Super Bowl commercial from Apple was a key event for the company and could have been a key moment for investors who recognized the potential for Apple.
If you had invested $1,000 in Apple stock on Jan. 24, 1984, today, you would have $1,593,809. Likewise, if you had invested $1,000 in an index fund replicating Nasdaq, you would have $55,090. A similar $1,000 investment in an index fund that replicates the S&P 500 would be worth $29,230.
The original concept was to show the fight for the control of computer technology as a struggle of the few against the many, says TBWA/Chiat/Day's Lee Clow. Apple wanted the Mac to symbolize the idea of empowerment, with the ad showcasing the Mac as a tool for combating conformity and asserting originality.
What does that look like on a brokerage statement? Check out the above chart and you'll see that if you invested $1,000 in Apple stock 20 years ago, it would today be worth almost $448,000. The same $1,000 invested in the S&P 500 would theoretically have turned into about $7,300 over the same period.
If one had bought $1,000 in Apple stock when Jobs returned in February 1997 and held on until today, that position would be worth around $1.8 million. That figure assumes this hypothetical investor would have reinvested their income from the dividend, which Apple reinstated in 2012.
And if you were lucky enough to get in at AAPL's inception at the end of 1980, that $1,000 investment would be worth over $2.1 million today, with an annualized return of 19.22%.
The commercial was directed by Sir Ridley Scott, who'd already attracted fame due to his work on movies like Alien in 1979 and Blade Runner in 1982. The Mac commercial was called 1984, with a big budget of $900,000. Ad gurus called it a masterpiece, as well as a watershed event in advertising.
Anya Major (born 1966) is an English athlete, actress, model and singer who starred in Apple Computer's "1984" commercial and, in 1985, appeared as "Nikita" in the video to Elton John's song of the same name.
On 24 January 1984, the Apple Macintosh 128K personal computer was unveiled to the world, but 40 years later it still has a loyal following of fans – and users.
An investor who bought $1,000 worth of Apple stock at the IPO in 1980 would have. The all-time high Apple stock closing price was 234.55 on July 16, 2024.
The table below shows the present value (PV) of $1,000 in 20 years for interest rates from 2% to 30%. As you will see, the future value of $1,000 over 20 years can range from $1,485.95 to $190,049.64.
Although Apple's stock has been struggling this year, if you invested $10,000 into the stock a decade ago, your investment would now be worth close to $99,000 when including the dividend.
Monday marked the 20-year anniversary of Google's IPO. The stock has appreciated over 6,500% since then. In other words, if you invested $1,000 in Google at its closing price on Aug. 19, 2004, your shares of Alphabet, now the search giant's parent, would have been worth $66,521.70 as of Monday's close.
If you had the luck, wherewithal, and stomach to invest $10,000 into Apple at its IPO price, you would have been able to purchase 454 shares, excluding fractional shares and commission fees. Factoring in the company's five stock splits, these 454 shares would have increased to 101,696 shares, as of today.
Apple long term stock forecast is anticipated to be $315 in 2025, $370 in 2026, $425 in 2027, $465 in 2028, and $480 in 2029. In 2030, analysts anticipate Apple shares will be worth $510.
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AAPL is the presenting partner of this year’s Super Bowl Halftime Show, a role it took over last year. 
IBM and provided a warning that Apple was coming after them in the computer sector.