How Financial Advisors Earn: A Breakdown of Their Income (2024)

December 05, 2023

How Financial Advisors Earn: A Breakdown of Their Income (1)

Financial advisors play a vital role in helpingindividuals make sound investment decisions and plan for their financialfuture. They provide valuable guidance, but have you ever wondered how theymake money?

This article will unveil the curtain on thecompensation models of financial advisors, shedding light on the various waysthey earn their income. It's essential to understand this to ensuretransparency and make informed choices when seeking financial advice.

1. Commissions: The Traditional Model

One of the most common ways financial advisors earnmoney is through commissions. Under this model, advisors receive a fee forselling specific financial products like mutual funds, insurance policies, orinvestment instruments. The amount of commission can vary depending on theproduct and the financial institution with which the advisor is affiliated.

For example, if an advisor recommends a particularmutual fund, they may receive a commission based on the amount of money youinvest in that fund. This, at times, can lead to mis-selling products that maynot align with the financial goals of the investor, as advisors may bemotivated to sell products that offer higher commissions.

2. Fee-Based Compensation

Fee-based advisors charge their clients a fee fortheir services. These fees can be based on a percentage of the assets undermanagement (AUM) or a fixed amount. The fee-based model is gaining popularityas it aligns the advisor's interests more closely with the client's financialgoals.

When advisors charge fees based on AUM, theytypically receive a percentage of the total investments they manage for aclient. For example, if you have INR 1,00,00,000 under management and theadvisor charges a 1% fee, you would pay INR 1,00,000 annually for theirservices. This model promotes transparency and minimises conflicts of interest,as advisors are compensated regardless of the financial products theyrecommend.

3. Hourly or Fixed Fees: Paying for Advice

Some advisors charge clients on an hourly orfixed-fee basis. This model can be particularly suitable for individualsseeking specific financial guidance or a one-time consultation rather thanongoing portfolio management.

4. Hybrid Models: Mixing Commissions and Fees

Many advisors use a combination of compensationmethods. They might earn commissions on some products while charging fees forothers. This hybrid approach aims to strike a balance between traditionalsales-based models and fee-based models, offering a range of services toclients. This also helps balance the incentives of advisors for offering theright products to investors and optimising their commissions.

5. The Fiduciary Standard: Putting Clients First

It's essential to note that in India, not allfinancial advisors are bound by a fiduciary standard. A fiduciary is obligatedto act in the best interest of the client. Fee-based advisors often adhere tothis standard, but those earning commissions may not.

Investors are increasingly seeking out advisors whofollow the fiduciary standard, as it assures that the advice provided is in theclient's best interest. It's crucial to clarify the standard your financialadvisor follows and understand their compensation structure to assess anypotential conflicts of interest.

When working with a financial advisor, it'simportant to understand both direct and indirect costs. Direct costs are thefees you pay to the advisor, such as commissions or advisory fees. Indirectcosts can include the expense ratios of the financial products recommended. Forexample, mutual funds have their expense ratios that are indirectly borne byinvestors.

Advisors who follow a fee-based model mightrecommend lower-cost investment products, as they don't rely on commissions.Understanding both direct and indirect costs can help you make more informedinvestment decisions.

AUM Thresholds

Financial advisors often have minimum AUMthresholds, meaning they may require a minimum level of assets to accept a newclient. This is because managing smaller portfolios may not be cost-effectivefor advisors charging fees based on AUM.

If you're considering working with an advisor, it'sessential to inquire about their minimum AUM requirements and whether yourfinancial situation aligns with their services.

Transparency is the key to a healthy advisor-clientrelationship. Before engaging a financial advisor, investors should ensure theyprovide clear and comprehensive disclosure about their compensation structure.Ask about potential conflicts of interest, whether they follow the fiduciarystandard, and how they intend to work in your best interest.

Good financial advisors, especially SEBI registeredinvestment advisors (RIAs), offer comprehensive financial planning services.They analyse your entire financial situation, including income, expenses,assets, liabilities, and investment goals. This holistic approach ensures thatyour financial plan is tailored to your unique circ*mstances.

Good advisors don't stop at creating an investmentportfolio; they continually monitor it to ensure it remains aligned with yourgoals and risk tolerance. This includes periodic rebalancing to maintain thedesired asset allocation.

RIAs often provide tax-efficient investmentstrategies to help you optimize your returns and minimize tax liabilities. Thiscan involve strategies like tax-loss harvesting, which can be particularlybeneficial for high-net-worth clients.

Well, it does not end here. Good RIAs also educatetheir clients. They ensure you understand the strategies and investments inyour portfolio, helping you make informed decisions. This education can empoweryou to take control of your financial future.

Investors should seek advisors who prioritizetransparency, align their interests with the investors' financial goals, andfollow the fiduciary standard, putting the investors' best interests first.Ultimately, your financial well-being is at the core of the advisor-clientrelationship, and by being well-informed, you can build a mutually beneficialpartnership that helps you move towards your financial objectives.

Published At: Dec 05, 2023 12:07 pm

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How Financial Advisors Earn: A Breakdown of Their Income (2024)
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