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Identify their values
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Challenge their beliefs
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Show them the benefits
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Provide support and accountability
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Inspire them with stories
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Encourage them to have fun
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Here’s what else to consider
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As a personal coach, you may encounter clients who are reluctant to invest in themselves, either financially, emotionally, or practically. They may have limiting beliefs, fears, or doubts that prevent them from taking action and achieving their goals. How can you motivate them to overcome these barriers and commit to their own growth and success? Here are some tips to help you.
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- Gloria S. Financial System Specialist
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1 Identify their values
One of the first steps to motivate your clients is to identify their core values and how they align with their goals. Values are the principles that guide your clients' decisions and actions, and they reflect what matters most to them. By helping your clients discover their values, you can show them how investing in themselves is not a selfish or wasteful act, but a way to honor their true selves and live authentically. You can use various tools and exercises to help your clients explore their values, such as the values card sort, the values wheel, or the values affirmation.
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Helping a client get ready for coaching is just as if. It more important than the coaching experience itself. Sometimes potential clients don’t see the value of investing in themselves because they can’t see the bigger picture. Helping them to see the possibilities is a way to get them to see more for themselves versus all they can see right now. I typically start with asking them to share their BHAG. (Big Hairy Audacious Goal) and the working backwards to begin with the end in mind.
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2 Challenge their beliefs
Another way to motivate your clients is to challenge their limiting beliefs and assumptions that hold them back from investing in themselves. Limiting beliefs are the negative thoughts and stories that your clients tell themselves about themselves, others, or the world, and they often stem from past experiences, fears, or social conditioning. By challenging these beliefs, you can help your clients reframe them into more empowering and positive ones, and open up new possibilities and opportunities for them. You can use techniques such as the cognitive behavioral coaching, the Socratic questioning, or the ladder of inference to help your clients examine and change their beliefs.
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- Gloria S. Financial System Specialist
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One thing I found helpful is to create a non-judgmental space where clients feel comfortable expressing their beliefs and exploring alternative viewpoints. Using this space, you can ask thought-provoking questions to engage your clients in a conversation by asking questions that may challenge their existing beliefs or assumptions. Share relevant research findings or data that contradicts their beliefs to support your alternative perspective. Encourage critical thinking allowing your clients to critically evaluate your examples. Encourage them to attend trainings such as conferences, workshops, or networking events to interact with those who hold alternative views.
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3 Show them the benefits
A third way to motivate your clients is to show them the benefits and outcomes of investing in themselves. Sometimes, your clients may not see the value or the impact of your coaching services, or they may have unrealistic or vague expectations. By showing them the benefits and outcomes of investing in themselves, you can help them see the return on their investment, and how it can improve their personal and professional lives. You can use methods such as the SMART goal setting, the vision board, or the success journal to help your clients clarify and visualize their goals, measure their progress, and celebrate their achievements.
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4 Provide support and accountability
A fourth way to motivate your clients is to provide support and accountability throughout their coaching journey. Investing in themselves may not be easy or comfortable for your clients, and they may face challenges, setbacks, or resistance along the way. By providing support and accountability, you can help your clients overcome these obstacles, stay on track, and keep moving forward. You can use strategies such as the coaching contract, the action plan, or the feedback loop to help your clients define their roles and responsibilities, commit to their actions, and review their results.
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5 Inspire them with stories
A fifth way to motivate your clients is to inspire them with stories of people who have invested in themselves and achieved their goals. Stories are powerful tools to engage your clients' emotions, imagination, and curiosity, and they can help your clients relate to others who have faced similar challenges, overcome them, and succeeded. By inspiring them with stories, you can help your clients see the potential and the possibilities of investing in themselves, and motivate them to take action and follow their dreams. You can use sources such as books, podcasts, videos, or testimonials to help your clients find and learn from stories that resonate with them.
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6 Encourage them to have fun
A sixth way to motivate your clients is to encourage them to have fun and enjoy the process of investing in themselves. Investing in themselves does not have to be boring, stressful, or daunting for your clients, and it can be an exciting, rewarding, and fulfilling experience. By encouraging them to have fun and enjoy the process, you can help your clients relax, be more creative, and discover new aspects of themselves. You can use activities such as games, quizzes, puzzles, or hobbies to help your clients have fun and enjoy the process of investing in themselves.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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