Hinge Revenue and Users Statistics 2024 - Helplama.com (2024)

FAQs

What is the annual revenue of Hinge? ›

In 2022, Hinge annual revenue amounted to $284 million, up 44% from the $197 million revenue in 2021.

Revenue in the Online Dating market is projected to reach US$3.15bn in 2024. Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.48%, resulting in a projected market volume of US$3.56bn by 2029. In the Online Dating market, the number of users is expected to amount to 470.0m users by 2029.

About 70% of Hinge users are looking for a long-term relationship. A survey found that 88% of Hinge users are looking for a commitment. Hinge users are 25% more likely to have had a serious relationship in the past. Hinge users are 12% more likely to be interested in a serious relationship than users on other apps.

Hinge Users

The majority of Hinge's 28 million users are based in the US, where it has become a competitor to Tinder and Bumble.

Hinge is part of Match Group, which also owns Tinder, Hinge, OkCupid, Plenty of Fish, Match and more.

More than half of adults aged 18-29 (56%) have used online dating sites or apps, and this youngest group of adults is also the most likely to be current users (13%). Nearly half of adults aged 30-49 (47%) have used such a site or app at some time in their lives.

So who else is on Hinge? According to the app itself, Hinge is geared towards Gen Z users, with the average Hinge user aged at 25 years old. Millennials make up the second largest group. So if you're looking for people between the ages of 18 and 27 or 28 and 43, Hinge can be a great app for meeting new people.

In a close tie with Tinder, Bumble has one of the largest user bases of any dating app available today. This means anyone having trouble finding interesting people in their community may have the best luck with Bumble over other apps -- even Hinge.

Who mostly uses Hinge? ›

8. The Age Group That Uses the Hinge App Most Often Ranges Between 25 and 34 Years Old. Further, 20.71% of its users are within the 18 to 24 age category, while 18.43% fall within the 35 to 44-year age bracket.

Most popular dating apps in the U.S. 2024, by number of downloads. Bumble was the most downloaded dating application in the United States in June 2024, with 634,000 monthly downloads. Tinder ranked second with over 611,000 monthly downloads, followed by long-term connection-oriented Hinge.

Our audience was not blanket “millennials” – but the specific target age of millennials actively seeking a long-term relationship: women 25-35 and men 28-38.

User Base and Demographics

As the original swiping app, it's not surprising that Tinder has a much bigger user base than Hinge. The platform has around 75 million users swiping left and right each month in almost every country in the world. Hinge has only about a third of the number of users spread across the world.

A significant portion of Hinge's revenue comes from its subscription-based model. By offering premium features and enhanced user experiences to paying subscribers, Hinge not only generates a steady stream of revenue but also builds loyalty among its user base.

Fundraising jointly led by Coatue Management and Tiger Global raises valuation of Hinge Health to $3B, one of the highest valuations for a private digital health company. A landmark year for Hinge Health: in 2020, the customer base tripled, revenue quadrupled, and customer retention held at 100%.

(All comparisons relative to the Full Year 2022)

Bumble App Revenue Increased 21.7% to $844.8 million, compared to $694.3 million. This includes an unfavorable impact of $2.9 million from foreign currency movements year over year. Badoo App and Other Revenue decreased 1.0% to $207.1 million, compared to $209.2 million.