The average digital marketing consultant charges $141.67 per hour.
Sometimes hiring a solo consultant is the right choice for a business, rather than hiring an agency.
Below the digital marketing consultant pricing table below, you will find a quick guide to thinking through whether a consultant is right for your business, or if going with an agency or even an in-house team could be the right move.
69.44% of consultants have a single project minimum under $3,000.
73.49% of consultants have a monthly retainer minimum under $3,000 per month.
34.94% of consultants have a monthly retainer minimum of under $1,000 per month!
39.29% of consultants have no contract minimum length defined. Only 20% have a minimum of at least 6 months.
Should you hire a freelancer, a consultant, or an agency?
If we had a dollar of revenue for every time we’ve heard some combination of, “We need best in class talent for less than market rates, need them to do 6 channels on their own with no extra budget other than their paycheck, and we want a freelancer,” then we’d be a MUCH bigger business than we already are.
There are absolutely times where a consultant or freelancer is the right fit for a business. I should know – I drove millions of site visitors and millions of dollars in revenue to my clients when I was a solo SEO consultant getting Credo off the ground. They hired me to fill an SEO leadership and strategy role so that they could then further invest in SEO as a channel for their business, which often involved a further investment into a full-time SEO leader plus a team and budget to support it.
There are also times where a freelancer, or freelancers, are needed. Before we go further, let’s align understanding that for this section the definition of a freelancer is “an independent laborer who earns wages on a per-job or per-task basis, typically for short-term work.” (source)
Freelancers are usually solo individual contributors who focus on getting things done instead of working on the strategy level. Both are needed and the right role should be hired for the right job.
We see many companies who build out their various departments through some combination of full-time staff, agencies, consultants, and freelancers. If you have an internal team to manage freelancers and are satisfied with a team that is working part-time for you and also working for other clients, then freelancers can be a great choice and work very well.
There are also times where an agency is the right fit for a business. Businesses who are ready to work with an agency usually have someone internally tasked with leading the channel or channels (or just the department overall), have a budget defined for the agency as well as for other things they’ll need to buy (software, etc) to make the investment pay off, understand how to manage an agency, and appreciate the value of an account manager.
In my mind and experience, if you’re not paying for an account manager then you are the account manager. Agencies are great for multiple channels under one umbrella. They’re a full team for often the price of one or two in-house hires.
This page last updated on March 15, 2023 by John Doherty
The average digital marketing consultant charges $141.67 per hour. Sometimes hiring a solo consultant is the right choice for a business, rather than hiring an agency.
In terms of hourly rates, agencies charge between $80 and $200 on average. Small to mid-sized businesses spend between $2,000 and $6,000 on digital marketing services, while more ambitious companies may spend between $10,000 and $20,000 monthly to achieve their marketing goals.
To determine how much a digital marketer should charge for your specific needs, consider the following: Budget Proportionality: Typically, small to medium-sized businesses allocate 5-10% of their revenue to digital marketing, while the percentage can vary based on the business model and industry.
How much does a marketing consultant typically cost? The cost of a marketing consultant can range significantly based on their experience, location, the scope of services they offer, and your specific needs. On an hourly basis, you can expect to pay anywhere from $50 to $500 per hour.
Most freelance marketers charge anywhere from $50 to $200 per hour, depending on their skills and experience. Other factors that may influence how much a freelance marketer makes include: Their reputation with other businesses they've worked with in the past.
Essentially, the consulting rate is calculated by taking your current rate and multiplying it by 2 or 3. An hourly rate of $35, for example, means that your consultancy rate should be $70 or $105.
Assess personal expertise and market demand to set appropriate marketing rates. Select a pricing model that aligns with service offerings and business costs. Clearly communicate value to justify pricing and foster successful negotiations with clients.
Digital Marketing Freelancer salary in India with less than 1 year of experience to 10 years ranges from ₹ 1.8 Lakhs to ₹ 7.0 Lakhs with an average annual salary of ₹ 3.4 Lakhs based on 70 latest salaries.
Example: If your former salary was $75,000 an hour, start by dividing 75,000 by 52 to get 1,442 (your previous weekly salary). Next, divide 1,442 by 40 to get 36, which was your previous hourly rate. Lastly, mark up 36 by 25–30% to determine your ideal consulting rate: $45 to $48 an hour.
A quick and simple way to calculate your consulting rates is the 3 x hourly method. This method is best if you're transitioning from a similar agency role or consulting as a side hustle. Using 3 x hourly, you can accurately match your current or previous rate without undercutting or overcharging your clients.
First, determine the total number of hours worked by multiplying the hours per week by the number of weeks in a year (52).Next, divide this number from the annual salary. For example, if an employee has a salary of $50,000 and works 40 hours per week, the hourly rate is $50,000/2,080 (40 x 52) = $24.04.
Entry-Level Freelancers: Typically charge between $25 to $50 per hour. They are ideal for small projects or businesses with a limited budget. Mid-Level Freelancers: With 3-5 years of experience, they charge between $50 to $120 per hour. They bring more strategic insights and a proven track record.
Marketing agencies charge $500 to $10,000+ ($3,500 on average) per month, depending on the services included, business goals, channels prioritized, and your niche.
Introduction: My name is Pres. Carey Rath, I am a faithful, funny, vast, joyous, lively, brave, glamorous person who loves writing and wants to share my knowledge and understanding with you.
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