British online fashion retailer ASOS plc is amongst the most popular fashion and apparel brands according to website visits worldwide, ranking alongside retailers who sell both online and in-store. Between 2012 and 2023, ASOS more than quadrupled its worldwide revenue and reached over 3.5 billion British pounds..
Asos wins over the EU market
ASOS’s revenue growth is paralleled with its expansion of its shopper base. Even though the UK remains to be the most lucrative region where ASOS generates the highest retail sales, the British fashion e-retailer increased its activity in the EU market at an impressive rate. From 2014 to 2023, ASOS recorded significant growth each year in retail sales across the European Union and stood out amongst other key markets. In the most recently recorded year, ASOS recorded over 1.1 billion pounds in retail sales in the EU.
ASOS remains online-only
In the current fashion retail environment where many high street retailers are going multichannel, ASOS still persists in its pureplay strategy. In 2022, asos.com net e-commerce sales in the UK put the multi-brand retailer in the same league with brick and mortar retailers’ online platforms with over 1.8 billion British pounds worth of net sales in the fashion segment.
