It's 2017 and people have just figured out what ASOS stands for (2024)

FAQs

What does the ASOS stand for? ›

From there, people began referring to the company as As Seen On Screen, and in 2000, that was what it officially became known as. So Asos *drum roll* stands for - As Seen On Screen.

What is ASOS? The Automated Surface Observing Systems (ASOS) is a Tri-Agency Program consisting of the National Weather Service (NWS), the Federal Aviation Administration (FAA), and the Department of Defense (DOD). ASOS serves as the nation's primary surface weather observing network.

Soon afterward, the company started going by the acronym ASOS, and by 2003, it fully adopted the new, snappier name. ASOS started selling clothing featured in popular media at a relatively low price. This struck a chord with their young target audience, and their popularity went up.

ASOS plc (ASC) Ownership Overview

The ownership structure of ASOS plc (GB:ASC) stock is a mix of institutional, retail and individual investors. Approximately 10.33% of the company's stock is owned by Institutional Investors, 25.60% is owned by Insiders and 64.06% is owned by Public Companies and Individual Investors.

Sales at struggling online fast fashion retailer ASOS (ASC) remain in freefall, having plunged by 18% in the first half to 3 March 2024 amid intense competition and the ongoing squeeze on fashionistas' purchasing power and as ASOS focused on reducing stock levels to boost profitability.

Well, the brand achieves its success by focusing on the basics and being really very good at them. A visit to the ASOS webstore will inform you of this the moment you land. The portal is incredibly clean and clutter free and is incredibly simple and intuitive to navigate.

The scale of the country caused unforeseen problems. One seasonal range of clothing was seen as insufficient for a country with many regions and climates. Summers are dry in some regions and tropical in others. Winters range from freezing (-20°C) to mild (10°C).

Although with seasonal fluctuations, monthly visits to the ASOS website have steadily increased over the last few years. Most of the online audience is based in the UK, where asos.com had the biggest share of voice in 2022.

First based in London, UK, ASOS was operated by Nick Robertson and Quentin Griffiths. As the grandson of Austin Reed – a leading UK menswear retailer – Robertson had a strong background in fashion and style. However, ASOS would not become a style giant until several years after its inception.

What did ASOS first sell? ›

Founded in London by Nick Robertson, the great-grandson of the eponymous founder of the suit retailer Austin Reed, and Quentin Griffiths, its first products ranged from a pestle and mortar used by Jamie Oliver to a wallet that appeared in Pulp Fiction.

Asos is invading the US

North American sales currently account for 12% of total, but the US is one of the company's top 5 markets. Sales grew in the region 40% last quarter, and for Beighton, the challenge is to continue that.

The move comes after a High Court judge ruled in March that he should give a third of his £220 million fortune to his ex-wife, Janine Robertson. Mrs Robertson had pressed for £110 million, while Mrs Robertson had been determined to give only £30 million.

ASOS, a UK-based online fashion and cosmetic retailer, has 24 manufacturing factories situated in the UK.

'It's pronounced AY-SOS not A-S-O-S', they tweeted. Naturally, people are shook. 'I always thought it was As Seen On Stars and not As Seen On Screen.

ASOS originally stood for AsSeenOnScreen with the tagline "Buy what you see on film and TV" because it exclusively sold imitations of clothing from those mediums (for example, Brad Pitt's red leather jacket from the 1999 film Fight Club).

Air Support Operations Squadron (ASOS)