Analysts Weigh In On Pinterest Stock | The Motley Fool (2024)

Every day, Wall Street analysts upgrade some stocks, downgrade others, and "initiate coverage" on a few more. But do these analysts even know what they're talking about? Today, we're taking one high-profile Wall Street pick and putting it under the microscope...

Pinterest (PINS -0.27%)charged out of the gate last month, going public at $19 a share only to surge 28% on its first day of trading (and 42% from IPO day to today).

Speaking of today, three weeks after the IPO, the quiet period preventing Pinterest's underwriters from discussing the stock has finally expired -- and all of a sudden, the bankers can't shut up about it. Problem is...much of what Wall Street is saying about Pinterest is not what Pinterest shareholders want to hear.

Here's what you need to know.

The bankers speak

According to its IPO prospectus, 12 separate bankers joined together to underwrite Pinterest's IPO last month. Ten of them spoke up today about Pinterest's prospects. Unfortunately, only two of these analysts like Pinterest at its current valuation of roughly $27 per share.

Let's begin with them.

Pinterest's biggest fans

Out of 75 million Pinterest shares sold at the IPO last month, roughly 62% -- 46.8 million shares-- were underwritten by just two bankers: Goldman Sachs and JPMorgan. However, neither of these two bankers are the onestelling investors to buy Pinterest stock today. Instead, out of the 10 new ratings filed on Pinterest this morning, TheFly.com lists only two bankers rating it buy or outperform.

Citigroup, which rates Pinterest stock a buy with a $34 price target, sees a very bright future indeed for the social media star. Calling Pinterest's platform "a monetization engine," the analyst believes Pinterest will grow from just a little over $755 million in annual sales today (and no profit) into a $5 billion-a-year business (with $500 million in free cash flow) over the next five years.

Baird is arguably even more optimistic, predicting Pinterest will hit $1 billion in revenue this year, and positing a $36 price target. The analyst says the company has an engaged and fast-growing user base, and is developing an ad business to drive sales.

Put a pin in Pinterest -- but don't buy it?

Not so with Pinterest's other underwriters, however. Every one of the remaining eight analysts commenting on Pinterest stock today rates the shares either neutral, hold, or the equivalent. None of these other underwriters seem confident enough in the stock they underwrote a month ago to give it a buy rating.

Why not? Well, let's see here:

Goldman Sachs, the biggest underwriter of Pinterest at the IPO, worries that after running up 40-odd percent in a matter of weeks, shares now trade at a "growth-relative premium" to other social media stocks, says StreetInsider.com(subscription required). Pinterest may have been a bargain at its IPO price of $19, but Goldman sees it as overpriced today -- and assigns the stock only a $25 target. JPMorgan, the second-biggest underwriter of Pinterest's IPO, is a bit more optimistic, and thinks Pinterest could be worth as much as $32 per share-- but still declines to endorse the stock.

And the other analysts hold similar views, positing target prices of anywhere from $25 to $32 a share:

  • Deutsche Bank likes Pinterest's long-term prospects, but says that the possibility of further "upside" looks "blurry."
  • Credit Suisse says that for Pinterest shares to appreciate further, the company will need to demonstrate rapid growth outside of U.S. borders.
  • Barclays worries about the stock's high price-to-sales ratio (currently 19 times sales).

RBC Capitalnotes that the stock's enterprise value-to-sales ratio is a bit cheaper -- but still pricey at "~16x." RBC also seems to question Citi's assumptionthat Pinterest will grow revenue at 35% annually over the next five years, although it admits that the company probably can grow both users and revenue per user at a "double-digit percentage ... until 2021."

RBC's rating sits right in the middle of the pack of Pinterest hold-raters: sector perform with a $28 price target.

The upshot for investors

Suffice it to say that Pinterest shareholders are less than pleased with this lukewarm support from the bankers who bankrolled its IPO just a few weeks ago. Pinterest stock is down nearly 9% in response to all the new ratings. But is this the right reaction to Wall Street's reticence?

It depends on how you look at it. Personally, I love Pinterest's business model, and would have loved to buy the stock at its IPO price, had I succeeded in winning an allotment of the over-subscribed issue. In contrast to social media sites like Facebook andTwitter, where advertisem*nts are viewed as a distraction, on Pinterest, many (or even most) items "pinned" on the platform are things that people have bought or are considering buying in the future. Marketing and ads, I would argue, are basically built into Pinterest's DNA, which should provide manifold monetization opportunities.

That being said, I also understand the underwriters' hesitance to endorse a stock devoid of profits, and trading for nearly 20 times trailing sales. With Pinterest shares currently trading for more than 100 times the profit analysts think the companymight earn two years from now (2021 estimated earnings are just $0.23, according to data from S&P Global Market Intelligence), it's entirely possible that despite all its advantages, Pinterest stock really is too expensive to buy.

Rich Smith has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

Analysts Weigh In On Pinterest Stock | The Motley Fool (2024)

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Motley Fool prides itself on the historical performance of Stock Advisor's investment picks. In fact, the team has an average stock pick return of 628% and has quadrupled the S&P 500 over the last 21 years, according to its website.

Is Pinterest a buy or sell today? ›

Pinterest has a consensus rating of Moderate Buy which is based on 15 buy ratings, 7 hold ratings and 0 sell ratings. What is Pinterest's price target? The average price target for Pinterest is $46.44.

What is the projection for Pinterest stock? ›

Pinterest Stock Forecast

The 31 analysts with 12-month price forecasts for Pinterest stock have an average target of 40.75, with a low estimate of 27 and a high estimate of 52. The average target predicts an increase of 25.21% from the current stock price of 32.55.

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How much will Pinterest stock be worth in 5 years? ›

Pinterest stock price stood at $31.95

According to the latest long-term forecast, Pinterest price will hit $40 by the middle of 2025 and then $50 by the end of 2026. Pinterest will rise to $60 within the year of 2027, $65 in 2028, $75 in 2029, $85 in 2030, $90 in 2031, $95 in 2032, $100 in 2034 and $110 in 2036.

Why is Pinterest stock declining? ›

Pinterest increased its number of users this quarter, leading to small revenue and adjusted EBITDA beats. On the other hand, its revenue guidance for the next quarter missed analysts' expectations. Overall, this was a mixed quarter for Pinterest, with the guidance likely dragging down shares.

Who owns most of Pinterest stock? ›

Pinterest (PINS) Ownership Overview

Approximately 59.98% of the company's stock is owned by Institutional Investors, 10.72% is owned by Insiders and 29.30% is owned by Public Companies and Individual Investors. The ownership structure of Pinterest (PINS) stock is a mix of institutional, retail and individual investors.

Is Pinterest declining or growing? ›

Is Pinterest growing or declining? Pinterest is growing unwaveringly year-over-year! Its user base grew by nearly 50 million monthly active users just from 2023 to 2024.

What is the future of Pinterest? ›

Pinterest's revenue also grew 12% YoY in 2023, for a total of $981 million. Pinterest says it expects revenue to continue growing into 2024. Pinterest CEO Bill Ready said this in the company's third-quarter earnings report: “Pinterest is the rare business where the interests of users and advertisers are aligned.

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