Amazon replaces Apple as the top-valued firm  (2024)

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Amazon replaces Apple as the top-valued firm ? ›

Amazon has retaken its top position as the world's most valuable brand in 2023, ending Apple's two year lead, according to the research. Both companies have lost billions in brand value when compared to their 2022 figures, with a staggering loss of $57.6bn for Apple and $51bn for Amazon.

In 2024, according to the source's ranking, Apple overtook Amazon's position as the most valuable brand in the world. The technology giant had an estimated brand value of about 516.6 billion U.S. dollars, while Amazon had 308.9 billion dollars worth.

Apple became the most valuable brand in the world for the first time in 5 years. The brand, valued at $263.4 billion, surpassed Amazon and Google. Tesla is the fastest-growing brand in the world. Visit Business Insider's homepage for more stories.

Apple has a market cap or net worth of $3.44 trillion as of July 22, 2024. Its market cap has increased by 14.01% in one year.

Amazon Market Cap

Amazon has a market cap or net worth of $1.92 trillion as of July 22, 2024. Its market cap has increased by 45.53% in one year.

1. Louis Vuitton. Louis Vuitton (LVMH) is not only the world's most valuable luxury brand, but also one of the most recognizable and influential fashion houses ever.

Who owns Apple now? ›

Apple (AAPL) Ownership Overview

The ownership structure of Apple (AAPL) stock is a mix of institutional, retail and individual investors. Approximately 35.31% of the company's stock is owned by Institutional Investors, 0.11% is owned by Insiders and 64.58% is owned by Public Companies and Individual Investors.

The Vanguard Group was Apple's top shareholder as of January 2024 with more than 1.27 billion shares representing 8.27% of total shares. Arthur Levinson was Apple's top individual insider shareholder as of January 2024 with more than 4.5 million shares.

Bezos is Amazon's largest shareholder, but institutional investors own nearly 63% of Amazon's shares. Here's a look at the institutions and individuals that are Amazon's largest shareholders as of Dec. 31, 2023.

Amazon's biggest direct competitors include Walmart, eBay, the Alibaba Group, Target, as well as more localized eCommerce marketplaces (such as Otto or Rakuten). In the video streaming segment, Amazon's biggest competitors are Netflix, Rakuten, HBO, Disney, and Apple TV+. Who are Amazon's indirect competitors?

Amazon's Jeff Bezos: The richest person in the world.

Apple Reclaims Crown As World's Most Valuable Company From Microsoft. Derek Saul has covered markets for the Forbes news team since 2021.

NASDAQ: AAPL

Back in April 2020, Amazon's (AMZN -2.37%) market cap briefly eclipsed Apple's (AAPL -2.32%). At the time, both tech giants were worth about $1.2 trillion. But today Amazon is still worth $1.2 trillion, while Apple's market cap has roughly doubled to $2.4 trillion.

Switching gears to Amazon, the platform's most significant selling point is its lower prices. Thanks to bulk purchasing and occasional discounts, you can often find Apple products at a more budget-friendly price point. Amazon also offers bundled deals, adding value to your purchase with third-party accessories.