Apple now has the most valuable brand in the world at more than $260 billion, surpassing Amazon and Google (2024)

Five years ago, the iPhone accounted for two-thirds of Apple's sales, but in 2020 it accounted for just half. With regard to the Apple brand's growth and diversification, Brand Finance Chief Executive David High said, "We are witnessing it think different once again. From Mac to iPod, to iPhone, to iPad, to Apple Watch, to subscription services, to infinity and beyond."

The tech giant is slated to report its first quarter earnings Wednesday after the market close, and analysts are expecting revenues to top the $100 billion mark for the first time in its history, with strong iPhone 12 sales to thank. After the company passed a record $2 trillion market capitalization in August, analysts are predicting the $3 trillion mark is within reach in the next 12 months.

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Amazon, which now ranks second according to the report, is now valued at $254.2 billion. The 15% increase came as the company largely benefited from sales boosted by the COVID-19 pandemic as consumers stayed at home and shopped online. Google is ranked third, as it faced its first-ever revenue decline during the pandemic.

Tesla, meanwhile, took the top spot as the fastest-growing brand in the world. As other automakers struggled last year, Tesla benefited from strong sales and ramped up deliveries. The electric car-maker, which will report its fourth-quarter earnings Wednesday afternoon, is expected to close out on an historic 2020 with its first fiscal year of profitability.