A successful real estate newsletter name doesn't sound like advertising
The name, design and content of a successful real estate newsletter has a local community feel to it. Ideally, the newsletter name should reflect the local area.
Why? To help you build a large, loyal community of homeowners who know, like and trust you, then call you when it's time to sell.
To achieve this outcome, "future-proof" your advertising with a real estate newsletter that helps you remain relevant to all homeowners - including the ninety-five percent who aren't currently interested in buying or selling.
Half your newsletter should be about real estate, and the other half should have nothing to do with real estate to increase readership with those not considering a sale. This keeps you top of mind always, with all homeowners, while still positioning you as the local area expert so that when it does come time to sell, you’re the first agent they call.
Newsletter names like Cheltenham Chatter, Hamilton Hometalk or Birkenhead Banterexude a warm, friendly, community-vibe that says, “Read me!”
Bob’s Bulletin, Property Update andReal Estate News all sound too much like boring real estate advertising.
TIP
This is the exact money-making strategy used by free-to-air radio and television, and free magazines and newspapers. People are entertained when they listen, watch and read for free; the advertising pays for the publication.
Example Real Estate Newsletter Names
Here are some examples paired with a suburb, town or city using alliteration (the repetition of the same sounds at the beginning of words in a phrase):
Howick Homeowner
Timaru HomeTalk
Franklin HomeFront
Mount Messenger
Birkenhead Buzz
Hamilton Hub
Here are some of our other favourites with a community feel, but without naming a specific area:
About Town
Our Neighbourhood
Out & About
Over the Fence
Coast & Away
Here are another 200+ descriptive words you can combine with the name of your suburb, region, beach or even a local landmark. If you're using our email or print real estate newsletter service, ask us for more suggestions when we setup your first newsletter.
About | Echo | Life | Review |
Accord | Enterprise | Local | Riverside |
Advance | Examiner | Local Matters | Rumblings |
Anecdotes | Explainer | Mercury | Scoop |
Annotations | Exponent | Messenger | Screed |
Announcer | Express | Meteor | Sentinel |
Appeal | Eye | Metro | Sentry |
Argus | Feature | Metro Matters | Signaler |
Around | Flyer | Monitor | Speak |
Article | Forum | Mumblings | Standard |
As It Happens | Funcast | Narrative | Star |
Back at the Farm | Gazette | Natter | Statesman |
Back at the Station | Get Aquainted | Neighbourhood | Street Spread |
Backyard | Globe | News | Street Sweep |
Banner | Guardian | Newscast | Summary |
Banter | Guide | Newsflash | Sun |
Beacon | Handout | Nibbles | Tabloid |
Beaver | Harbourside | Notes | Talebearer |
Bee | Hearsay | Nuggets | Talk About Town |
Beyond | Herald | Observations | Talker |
Breeze | Holler | Observer | Tattler |
Brief | Homechat | Omen | Telegraph |
Broadcast | Homefront | On the Broadside | Telltale |
Broadcaster | Homeowner | On the Milk Run | The Hub |
Brochure | Homespun | Oracle | The Ins & Outs of … |
Bugle | Hometalk | Pamphlet | The Local |
Bulletin | Hometell | Parable | The Local Rag |
Buzz | Homewards Bound | Pass It On | The Pulp |
Call | Hub | Piece | Tickler |
Camera | Hubbub | Pilot | Time |
Chat | Hum | Pioneer | Times |
Chatter | Humbug | Piper | Today |
Chitchat | Impart | Planet | Touchdown |
Chronicle | Ins and Outs | Post | Touching Base |
Circular | In Touch | Proclaimer | Towntalk |
Citizen | Information | Publisher | Tract |
Colloquy | Informer | Pulp | Tribune |
Commentary | Inquirer | Rag | Union |
Commentator | Intelligence | Ramble | Universe |
Comments | Islander | Rant | Update |
Community | Item | Rave | Updates |
Courier | Journal | Record | Vanguard |
Crier | Juggernaut | Recorder | Vindicator |
Current | Lakeside | Reflector | Variety |
Digest | Leader | Remarks | Visionary |
Discovery | Leaflet | Report | Voice |
Dispatch | Ledger | Reporter | Watchmen |
Down at the Branch | Legend | Repository | Whigs |
Eagle | Let It Out | Republic | Word |
Ebb & Flow | Let’s Get Acquainted | Reveal | World |
Yarn |