13 Killer Ideas to Get Real Estate Listings in 2024 | Xara (2024)

Any seasoned real estate agent knows that getting listings is a challenge. Securing seller leads is far more difficult than getting buyer leads. But how to get real estate listings as a new real estate agent? And in a low-inventory market?

Well, it certainly isn’t easy. But let’s focus on what you can do to get real estate listings fast. As fast as possible in this market.

This article will show you how to get real estate listings and attract sellers like a pro!

Ready? Set. Go! 🏃

How to Get Listings In Real Estate and Grow Your Business

1. Networking and Building Relationships

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If you’re in the real estate business, you know that having a steady stream of listings is essential to your success. So, what’s the key to getting those listings? Networking!

36% of home sellers who work with an agent found their agent through a referral. That’s why expanding your sphere of influence (SOI) is essential to the success of your business.

By building strong relationships, you become a trusted resource in your community. You’ll also have access to valuable information from other agents. Through networking, you gain access to referrals, insider knowledge of properties that are coming to market soon, and even tips on potential clients who are in the market to buy or sell.

Now that you know why networking is important, let’s get into the nitty-gritty of how to do it right. Here are some tips to help you network like a pro:

• Get involved in your community. This is a great way to build relationships and make connections. Create a memorable real estate business card and hand it out in your community. This is how you get known as “the real estate agent”.
• Connect with other businesses in the area. For instance, you could build connections with retirement communities, attorneys, hairdressers, or attorneys and ask them to refer you to anyone looking to sell!
• Attend real estate events and meetups. Whether a real estate industry event or an open house, attending events is a convenient way to meet local real estate agents and make new connections. This will get you more market insights and referrals!
• Use social media to your advantage. Social media platforms like LinkedIn, Facebook, and Reddit are great places to connect with other real estate professionals and potential clients.
• Be a resource for others. When you provide value to others, they’re more likely to remember you and refer business your way. For instance, you can offer to help other agents with their listings and open house events. You can also give real estate advice to potential clients who are looking to buy or sell a property.
• Follow up on your connections. Once you’ve made a connection, make sure to follow up and keep the relationship alive.

Think about it this way. With each contact you make, you expand your reach. Each of your contacts has its own sphere of influence, and they can recommend you to seller leads!

2. Check for Expired Listings To Get Listings in Real Estate

Another way to get real estate listings is by reaching out to homeowners whose listings have expired. Most are frustrated with their current situation and want to sell fast!

How to find expired listings, you ask? You can pull them out of your MLS matrix for free! Alternatively, you can ask other real estate professionals or use a lead generation platform like Vulcan7 – which allows you to buy expired listings.

Alright, let’s say you got a hold of some properties that didn’t sell yet. How do you approach homeowners without pushing them away?

• Use postcards or business cards – postcards are less intrusive than cold calling. Insert a catchy quote on your real estate postcard to catch their attention.
• Offer solutions: Explain how you can help the homeowner sell their property and provide solutions to any challenges they may be facing. For instance, you can highlight some problems you’ve noticed with the listings. Or you can include your pricing strategy without giving them the final price so they can contact you!

Create impactful postcards, brochures, and business cards with Xara Cloud! Go to templates now →

3. Check Daily “For Sale By Owner” Listings

The For Sale By Owner (FSBO) market is one often-overlooked source of listings. Which means you can leverage it to your advantage. So, if you’re looking for motivated home sellers, check daily for FSBO listings.

This is a double-edged sword, however

After all, there’s a reason why they are not working with a real estate agent. However, if you dispel some real estate myths and show these sellers why they should work with you – you might just secure a deal.

To find FSBO listings, you have a couple of options. Zillow is one of them. All you have to do is check the “other listings” box, and you’ll have access to houses sold directly by owners. Under the property description, you might find the owner’s contact details – so you can reach out by email or phone.

Another option is FSBO.com. You’ll find an extensive inventory of real estate listings there, and you can easily contact the property owner!

Craigslist or Facebook groups are also valuable resources for finding homes for sale by owners!

Once you’ve found warm seller leads, it’s time to approach them! Here are some tips and tricks:

• Research the listing to the best of your abilities. What would you have done differently to market this home? Does the price point seem accurate? Does the house need any renovations?
• Contact the leads by email, phone, or postcards! Don’t be easily discouraged! Offer your services, provide some advice, and be respectful if they decline your offer. They might come back if the house doesn’t sell.
• If you opt for door-to-door knocking, email, or at-the-door package – prepare a promotional package. Include your business card, a resume, and some tips and tricks!
• Follow-up if the property doesn’t sell!

The key to getting home seller leads is to not be discouraged. Rejection is never fun, but it’s part of the game.

4. Use Social Media to Build an Online Presence

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Many seller leads come directly from social media channels – so neglecting this medium is a no-go.

How can you use social media to get listings in real estate, you ask? 🤔

Well, for one, you can promote your listings and just-sold properties. This way, sellers get a feel for the real estate niche you’re in. Whether you do it through Facebook posts, Instagram stories, reels, or carousels – promoting listings will help bring seller leads. You can even do Real Estate Facebook Ads to reach a wider audience.

You can also use social media to establish yourself as a thought leader in real estate. Carousel posts are especially suited to this task, as they allow you to create educational content at length. This is your chance to shine. Educate your audience on everything from market updates, pricing strategies, home preparation tips, and the selling process.

Another way to leverage social media is through social proof. Post customer testimonials, reviews, and case studies to build trust and expertise as a seller’s agent.

5. Attract and Keep Home Sellers Through a Killer Home-valuation Landing Page

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The secret sauce to getting seller leads in real estate is to have a strong online presence. Sure – social media marketing is essential.

But your website can bring so much traffic through Google! And one simple way to get seller leads and win listings is with a home value landing page.

Your ability to provide accurate home price estimates is essential to spreading the word that you’re the real estate expert. There are so many players in the game that provide free home valuation services instantly but do so at the expense of accuracy.

So before you even think about your landing page’s copy and design, set up your methodology and test it! Over and over again. 🔬 This will give you plenty of data you can use afterwards to present your unique selling proposition!

Now that you’ve pinned down your home evaluation strategy – you can start creating the landing page.

What should a home valuation landing page include?

Irresistible Google Ad Title and Meta Description!

You can include your unique value proposition here – Do you provide instant valuation? Or is it a more lengthy but precise process? Mention that! Here are a couple of examples to inspire you!

Clear & Catchy Headlines.

Show home sellers what this page is all about! What do you provide? Why should they care? Why should they choose your estimate? What makes your analysis better than the competition?

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These two landing pages do a great job of highlighting what the page is for and why you should pick them.

A Fill-in Form.

This is especially important if you don’t provide automated home estimates. We’d suggest you don’t (unless you have a super-precise estimator). These instant home valuation tools are all over the internet, and most are inaccurate. Each house is unique. The price estimate will vary according to a variety of factors.

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Here’s an example. This is a one-step form. If you want to contact home sellers later for more info – this might be the right fit.

However, if you want to survey them in more detail – a multi-step form might be the right choice. Not only is it less crowded, but it also makes people commit more with each step they go through.

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This landing page asks users to enter their home address and then redirects them to a survey, which includes questions such as “Have you signed a listing agreement?” and “How fast are you looking to sell?”. In exchange for the cash estimate, they ask for the seller’s name, email, and phone number.

Social Proof, such as Customer Testimonials, Logos, and Case Studies.

Social proof shows that you know your stuff. It’s always advisable to include customer reviews and testimonials on your website and landing pages as they can improve conversions like crazy!

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Good Selection of Keywords.

Whether you’re providing nationwide or local home value estimates – keyword research is key to getting your page to rank on Google.

Use Google Keyword Planner or Ahrefs to find suitable keywords or research what the competition is doing in regard to their keyword strategy! To find keyword gaps you can use a tool like Semrush.

Clear Call to Action.

Don’t get all fancy with your call to action. Make it short and sweet!

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A Detailed Rundown of the Process and a Showcase of the Benefits of Your Approach.

You will clarify any confusion about how you arrive at the price estimates while also boosting your credibility.

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Homelight does it to perfection! They clearly explain their process while highlighting that most online tools do not provide an accurate estimate.

They also leverage this competitive advantage further – by comparing what top agents can provide compared to online tools. Pretty convincing, huh?

6. Use Instagram Stories to Ease Their Minds

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Wondering why some seller leads aren’t that serious about selling? Well, the process of selling your house is painstakingly stressful.

One way of turning sceptical prospects into motivated home sellers is by tackling their pain points head-on. To find what’s worrying them – just ask through an Instagram story or Facebook post.

Usually, home sellers are worried about the process of moving out. No wonder – packing everything and moving life-long belongings is stressful, alright.

Do you have any tips and tricks to make this process easier for them? Do you know any top-notch packing companies? Create Instagram stories tackling this issue and save these in your highlights so anyone can access them.

Another obstacle to home selling is uncertainty. Not knowing whether you’ll have a new house to move into once you sell is nerve-wracking. And this issue is only exacerbated by the current real estate market.

What could help this segment of your audience? Most real estate agents suggest clients negotiate a lease back for 3 months. This way, they live in their home until they find their next one.

Perhaps one of the most dreaded parts of the home selling process is preparing the house for sale. As a seasoned player, you probably know a thing or two about making this process easier. Share your tips and give them contractor and vendor recommendations!

7. Find Motivated Home Sellers With Polls on Social Media

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Sometimes warm leads hide in plain sight; all it takes is a proactive approach. One simple way to get real estate listings is by posting an Instagram story poll or Facebook poll.

I bet a few potential sellers are looking for an agent in your follower base. All you have to do is ask them a simple question: “Do you want to sell your house in the next 12 months?” or “Are you wondering what the market value of your property is?”

Then, reach out to prospective sellers and show them how you can help them land a better offer! Simple, huh?

8. Use Real Estate Farming to Plant the Seeds of Success

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Are you tired of feeling like you’re fishing in an empty pond for real estate listings? Well, you might be fishing in the wrong pond.

And a good real estate farming strategy can fix that.

What is real estate farming?

Real estate farming is a targeted lead generation strategy focusing on a specific geographical area to gain brand awareness and capture real estate leads. The “farm” can be a neighborhood, a street, or even a specific building. Alternatively, real estate farming also focuses on a specific type of client – for example, first-time homebuyers or retirees.

As a matter of fact, the best thing about this technique is that it’s rooted in careful research. This way, you know your marketing efforts are targeted at a market with enough motivated sellers.

Here are some quick tips and tricks to farm your local area the right way and get those real estate listings:

Choose Your Farm Carefully

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Don’t choose a neighborhood on a whim. Be precise.

So, what’s the turnover rate in that area? You can calculate that by following this formula: (number of houses sold in the area in the past 12 months ÷ number of homes in the area) x 100 = turnover rate. Generally, you’d want to go for an area with a turnover of 5% or higher.

To find the total number of houses sold in the area last year, you can use websites such as Zillow or MLS.

Another metric that you should consider is the absorption rate. This shows you how quickly (or not) homes get sold in a specific area. It’s an indicator of the area’s health – in real estate terms. To calculate it, use this formula: (number of homes sold in the past 12 months/homes available for sale) x 100. If the absorption rate is over %20, you’re looking at a seller’s market – great for getting listings in real estate.

It’s also important to take note of the average sale price when considering which area to farm to get real estate listings.

Furthermore, researching the competition is also crucial. If there is a well-established local real estate agent in the area already, you may want to look at other areas or use different tactics.

Finally, choose your farm size. This all depends on your budget and experience. For instance, if you’re a new agent, you might want to start small and work your way up from there.

Plan Everything To The Brink

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If you want your farming efforts not to be in vain, you have to plan everything. And it all starts with target audience research.

Knowing your audience will be the key to starting the conversation and choosing a real estate marketing strategy.

Then, you can plan your strategy. You might be tempted to go for an ad-only approach, but getting involved in the community is just as important. A proactive approach will get you closer to getting listings. Real estate is a relationship game, after all.

Here are a few real estate farming ideas to inspire your own:

• Get to know your community: Take the time to get to know the community you are farming in. Attend local events, join neighborhood organizations, and participate in community projects. Building relationships with residents can lead to referrals and new listings.
• Utilize direct mail marketing: Send targeted direct mail pieces to residents in the area you are farming. These pieces should be informative, attractive, and personalized for the recipient. You can send postcards, flyers, or brochures. Consider incorporating special offers, such as a free home valuation, to entice potential clients to get in touch.
• Cold call those motivated home sellers and offer your services.
• Launch targeted ads to reach out to prospective sellers. You can promote your just sold properties, give away a free home valuation, or create tips and tricks posts for home sellers.
• Be a neighborhood resource: Share your knowledge and expertise with residents in the community you are farming. Offer informational resources such as neighborhood guides, market updates, and home-selling tips.
• Follow up, follow up, follow up: The key to success in real estate farming is persistence. Keep in touch with residents in the area you are farming in through regular newsletters, open houses, and other marketing efforts. This will help you stay top of mind and create a lasting impression.

9. Nurture Relationships With Previous Customers

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Word-of-mouth marketing is the bread and butter of the real estate industry. If you want to get seller leads, building a referral network is key.

And the best way to do this is by nurturing your relationship with previous customers. These customers already have a level of trust in you. This makes it easier to turn them into repeat business or to get them to refer their friends and family to you.

Here are a few tips to help you nurture relationships with previous customers:

• Offer valuable resources: Provide previous customers with helpful resources, such as real estate market reports, property listings, and tips for preparing their homes for sale. This will demonstrate your expertise and show that you care about their success.
• Ask for feedback: Seek feedback from previous customers on their experiences working with you. This will give you the opportunity to address any concerns and make improvements for future relationships.
• Make sure previous clients feel valued and appreciated by going above and beyond to meet their needs and exceed their expectations.
• Offer incentives. Incentives, such as referral bonuses or discounts, can help encourage people to refer their friends and family to you.

10. Use LinkedIn for Real Estate Lead Generation

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LinkedIn is not exactly the most popular platform among realtors. Many real estate agents focus their efforts on other social media platforms, such as Instagram or Facebook.

While these platforms are very effective at generating real estate seller leads, LinkedIn is a bit of an undiscovered gem in this regard.

Firstly, LinkedIn is specifically designed to help you connect with others who might be interested in your business. In fact, LinkedIn’s conversion rate is 2.74%. That’s 3x higher than the conversion rate of other platforms, such as Facebook or Twitter.

Secondly, LinkedIn’s demographics are especially suited to home sellers and buyers. 77% of its users are over 30, and around 53% of all users in the USA have a higher income.

And as we all know, real estate is a pricey industry to be in. With Linkedin, you can connect with people with the means and resources to invest in a property. You can also connect more easily with real estate investors!

These data show that LinkedIn is the perfect platform to use if you want to get real estate listings and find home buyers!

But how do you use LinkedIn to your advantage?

• It all starts with creating a profile that reflects your professional experience and stands out from the pack. Choose a professional profile picture to establish trust in your network. Use a cover photo that includes your brand’s identity – things such as logo, colors, fonts, and brand slogan!
• Create a headline that sticks! Besides your profile picture, the headline shows up on all your posts and comments. The idea is to tell people who you are and how you can help them!
• Create a thumb-stopping bio. This is where you can expand on your unique value proposition. Tell people why they should choose you and give them a clear call to action to contact you!
• Networking is LinkedIn’s biggest advantage; make use of it! Connect with industry professionals, real estate investors, and potential and past clients to expand your network. Comment on posts, share updates and respond to direct messages regularly to engage your network.
• Join real estate groups to build visibility and get your name out there! Groups provide a huge opportunity for networking – since you can directly message people in the same group as you. Plus, it’s a great way of promoting your services or sharing your expertise in the industry.
• Share relevant real estate content, such as tips and tricks, market updates, listings, or social proof. Consistency is key to getting people to notice you. And luckily, you can easily repurpose content. You can also post the same thing on Instagram as you do on LinkedIn. With Xara Cloud, you can automatically resize any post for social media use. Easy, right?
• Launch LinkedIn Ads to promote your services and get more listings. LinkedIn’s cost-per-lead is lower than Google Adwords by 28%. Plus, LinkedIn’s ads reach more people than any other platform out there.

Use Xara’s LinkedIn templates to create real estate content that attracts clients! Go to templates →

11. Build a Reliable Team To Get Real Estate Listings

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Building a team can help you get more listings by allowing you to divide and conquer different tasks. Different team structures could include having a buyer’s agent, a listing agent, and administrative support.

To build a reliable team, consider the following tips:

• Hire the right people: Look for individuals with the same values, goals, and work ethic as you. Make sure they are knowledgeable, experienced, and passionate about real estate.
• Provide training and support: Invest in the growth and development of your team members. Provide ongoing training and support to help them reach their full potential.
• Set clear goals and expectations: Make sure everyone on the team knows what is expected of them and their role in the business. This will ensure that everyone is working towards the same goal and that tasks are not duplicated or missed.
• Use online collaboration tools. These tools will speed up your workflow, guarantee no task duplicates, and help you communicate better with your team.

With Xara Cloud, you can collaborate creatively with your team and take your business to new heights. Work in sync and create real estate marketing materials that attract leads and convert them into repeat clients. Say goodbye to brand inconsistency and poor communication. Try Xara Cloud now!

12. Build a Strong Brand and Stay Top of Mind

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Having a strong brand is essential to attracting new clients and getting more listings in the competitive world of real estate.

By all means, brand guidelines should be top of mind whenever you create any real estate marketing materials – brochures, Instagram posts, letterheads, business cards, or window displays.

Brand consistency is a vital component of a successful brand management strategy.

Without it, your brand may not be remembered by prospects and building trust, reputation, and awareness becomes challenging. Consistency in messaging, tone of voice, colors, fonts, and style can make your brand stand out among competitors and be remembered by prospects.

While social proof, experience, and expertise are crucial factors in choosing a real estate agent, brand consistency also plays a significant role in keeping these qualities top of mind for prospects.

So build a strong brand – both online and offline! Check out our article with tips and tricks for real estate branding to learn more!

13. Create Killer Listing Presentations To Get Real Estate Listings

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Once you’ve secured an appointment with prospective buyers, you have to knock their socks off right out of the bat.

Doing your research diligently is mandatory. And creating an awesome listing presentation might be the (not so) secret ingredient to winning that listing appointment. A winning presentation should showcase not only your expertise and knowledge of the market but also show your passion for helping clients achieve their real estate goals.

Here are a few tips for creating a killer listing presentation:

• Start with a strong introduction to your skills, expertise, and experience. This is not the place to be modest. Include case studies where you have gotten a better price for a property and showcase your top skills, just sold properties, and social proof!
• Present the local market data. This is where you include a comparative market analysis in detail! Make your presentation memorable by incorporating data visualization tools like charts and graphs.
• Give a detailed rundown of the sales process! This will ease people’s minds and is especially useful for first-time sellers.
• Present the real estate marketing plan you have in store for selling their listing! You can even bring a few real estate marketing materials to the appointment.
• Show off your pricing strategy. This is a tricky subject since some sellers price their homes above market value. It’s your job to educate them on the pricing strategy and to expose them to all the factors that affect a property’s value.

Remember that your listing presentation should be simple and visually engaging. Visual aids will bring your presentation to life, and simplicity will ensure that you don’t overwhelm your audience with too much information!

Create a memorable listing presentation that wins listings with Xara Cloud! Say goodbye to boring presentations and hello to real estate listings. Go to real estate listing presentation templates –>

Get More Real Estate Listings With Xara Cloud

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As a real estate professional, you are well aware of the impact that a solid marketing strategy has on winning home listings. If you play your cards right and use these 13 strategies, you will be well on your way to getting more leads.

However, creating real estate marketing materials that stand out takes time. A time that real estate teams could spend on more important tasks.

Luckily, with Xara Cloud, you don’t have to spend endless hours creating marketing materials. Creating materials that win listings and build trust in your brand takes a couple of minutes!

Here’s how you can use Xara Cloud to transform your real estate marketing strategy:

• Make use of real estate templates to create professional marketing materials with ease. Whether you’re creating a brochure, flyer, or social media post, Xara Cloud has you covered.
• Use Xara Cloud’s automated branding feature to ensure brand consistency on all your marketing materials.
• Store all your visual assets in our digital asset management system, such as logos, fonts, or property images.
• Use the MLS integration. Connect Xara Cloud to your MLS to easily create just-sold or listing posts that stand out. The ability to automatically pull information from your MLS will save you time and effort when creating marketing materials.
• Use Xara Cloud’s creative collaboration features to work with your real estate team on marketing materials in real time. Whether creating a window display or a social media post, you can work together seamlessly to ensure the best possible results.

Ready to give it a go? Start using Xara Cloud today to get listings in real estate and make your brand stand out!

Start attracting more listings with Xara Cloud