You're in a job interview. How do you answer the question, "What do you know about our company? (2024)

Before the interview, spend some time browsing the company's website, social media, blog, news, and reviews. Look for information that relates to the position you applied for, the company's mission, vision, values, culture, goals, achievements, challenges, and competitors. Make notes of the facts, figures, and stories that stand out to you and align with your own skills, experience, and aspirations.

When answering the question, don't just recite what you read online. Instead, pick two or three key points that demonstrate your knowledge and understanding of the company and its industry. Explain why those points are important to you and how they connect to the role you want. For example, you could mention a recent product launch, a social impact initiative, a market trend, or a customer feedback that impressed you and how you would contribute to or benefit from it.

Your answer should not only convey your knowledge, but also your interest and excitement for working at the company. Use positive and expressive language, smile, and maintain eye contact with the interviewer. Avoid sounding bored, generic, or arrogant. At the end of your answer, you can also ask a follow-up question that shows your curiosity and eagerness to learn more about the company or the role. For example, you could ask about the company's plans, priorities, expectations, or culture.

Before the interview, practice your answer with a friend, a family member, or a personal coach. Ask for feedback on your content, delivery, and tone. Make sure your answer is clear, concise, and confident. Avoid rambling, repeating, or contradicting yourself. Aim for a duration of one to two minutes. Refine your answer based on the feedback and the specific company and role you are interviewing for.

You're in a job interview. How do you answer the question, "What do you know about our company?" is not a simple or trivial question. It requires careful research, preparation, and communication. By following these tips, you can impress the interviewer with your knowledge, relevance, enthusiasm, and curiosity. You can also demonstrate your fit and potential for the company and the role. You can increase your chances of getting hired and advancing your career.

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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