You’re considering a career in marketing. How do you know if it’s the right choice for you? (2024)

Key takeaways from this article

• Embrace continuous learning:

  The marketing landscape is always changing, so upskilling in areas like data analytics and marketing automation tools is key. This not only keeps you relevant but also opens up new growth opportunities.

• Try hands-on projects:

  To really grasp if marketing is for you, get involved in projects that let you use marketing tools and strategies firsthand. This experience can give you insight into whether the field aligns with your interests and skills.

This summary is powered by AI and these experts

• Nihal H. Head of Marketing @ Bookee
• Igor Davydzenka ✅ Marketing Manager @ Hanbud | Digital…

• • Report contribution
  Marketing is 100% applied human psychology. It's about:- understanding people- understanding people's triggers - understand people's desires and motivesEssentially discovering WHY people MAKE DECISIONS.When you learn how to connect with humans on a deeper level, you'll become a great marketer.

  Like

  81

• • Richard Bliss CEO BlissPoint | Author of DigitalFirst Leadership | International Speaker - 22 Countries | Veteran

  • Report contribution
  "Richard owns a tie, let's put him in charge of marketing"That's how my career started in marketing.Five of us were sitting around deciding how to launch our tech company, and no one had any experience with actual marketing.You get to make marketing whatever you want it to be. You want to analysis data? POOF! You're in marketing.You want to draw pretty pictures with AI tools? POOF! You're in marketing.Nearly every action, every role, in any company, comes back to marketing.To get started go find someone who has a need. Start small if necessary. Experiment, practice, fail, try again. All of this is a path to learning what works.Focus on where you want to go and the path will reveal itself. And you don't even need a tie

  Like

  24

• Paul Lynn Dachshund Connoisseur

  • Report contribution
  The most important determinant of success in marketing is the ability to recognize when a large company is seeking to leverage your own vanity against you in order to get you to create content for their AI. If you are a person who refuses to eat carrots because a carrot is a vegetable and that word begins with the letter v, then a career in marketing is probably what a cat might leave in a litterbox.

  Like

  11

• Dr. Bhavana Badrinarayan🌐 Regional Head -Marketing Manipal Hospitals

  • Report contribution
  Choosing a profession in Marketing is right or not?If you are able to describe yourself within 80 words and stand ahead of the competition ,you are already chosen.Give something what people have not heard or thought of.Bring disruption on the table that takes time for the competition to follow.Be a good observer and every little things has some learning, be knowledge hungry and career takes you.

  Like

  10

• • Report contribution
  Embarking on a Marketing career requires a blend of passion, adaptability, and strategic thinking. It's about embracing creativity, mastering communication, and thriving in a dynamic, ever-evolving landscape. How do you know if it's the right choice for you? It's when you feel energized by the prospect of solving complex problems, connecting with diverse audiences, and making a tangible impact through your work. It's when the challenge of staying ahead of trends excites rather than intimidates you, and when the opportunity for creativity and innovation ignites your enthusiasm. Choosing a career in marketing is more than just a decision. it's a commitment to a journey of growth, discovery, and endless possibilities.

  Like

  9

• Jasper Choi Greater China Marketer @ PERI | 5x Website Visitors and Qualified Leads | Driving Unforgettable Events with 200,000+ Participants

  • Report contribution
  There are various types of marketing roles, each offering unique opportunities and challenges. It is essential to consider your interests, skills, and long-term goals when selecting your marketing path and setting your goals. For those who enjoys creative storytelling and content creation, roles like content marketing or social media management could be a good fit. If you enjoy data analysis and strategic planning, you may consider analytics management or other strategic roles.Ultimately, choosing your goals and values that aligns with your interests allows you to leverage your strengths will increase your chances of long-term success and job satisfaction.

  Like

  17

• • Report contribution
  You must love people. You must be comfortable with change. You must love learning. You must stay true to your values. You must invest in professional education and development. You must love collaboration.

  Like

  5

• Divya Ramaswamy Content Marketing | Digital Marketing | Content Strategy

  • Report contribution
  Imagine you’re watching a captivating ad. While everyone else might be enjoying the surface story, do you find yourself dissecting the elements—wondering what strategies were used to pull at the viewers’ emotions or how they nailed the perfect call to action? That innate curiosity, that drive to dig deeper and understand not just the what but the why, is a quintessential trait of a marketing professional.If you’re someone who relishes the idea of unraveling the mysteries behind consumer choices or if you light up thinking about how a simple message can change minds or even behavior, then marketing could very well be your arena.

  Like

  4

• Alan D'cruz Marketing Specialist

  • Report contribution
  As you embark on your marketing journey, make it a point to gain diverse experiences, refine your skills, and network with peers. Always stay committed to core values such as honesty, creativity, and prioritizing the needs of your customers, while fostering relationships based on trust. Continuously challenge yourself to improve, remain adaptable, and collaborate with others. These traits will help you achieve success in the ever-evolving world of marketing.

  Like

  2

• • Report contribution
  Cuando decidí cambiar de carrera, hice una reflexión que me llevó a preguntarme a mi misma, ¿Si ese cambio me haría sentir realizada?, y pude determinar que si, ya que podía disfrutar en crear contenido y estrategias innovadoras, trabajando con otros para alcanzar mis objetivos.Mi consejo al que desee un cambio a esta maravillosa carrera es que practique creando contenido y estrategias de marketing y definitivamente que busque la oportunidades de aprendizaje y mentoría.También es fundamental la daptabilidad y aprendizaje continuo, donde la capacidad de adaptarse rápidamente a los cambios y deseo de aprender y mantenerse actualizado sea aplicado.

  Translated

  Like

  2

• • Report contribution
  Whether it's full-time or freelance, on-site or remote, choosing the right job depends on a few key factors. First, consider the company culture, especially for full-time positions. Next, look at the opportunities for career growth. Finally, make sure the salary meets your needs.Additionally, consider factors like work-life balance, job stability, benefits package, and alignment with your personal values and interests.

  Like

  16

• • Report contribution
  Agency life isn’t for everyone, but when I look back I always say agency is such a catalyst for learning the trade. Compared to other entry positions you’ll often get access to bigger budgets, a pool of marketing experts from a range of specialisms, great training … and most importantly, you often get exposure to multiple industries. The pay off is that agency life is often highly competitive and involves putting in a lot of hours. Marketing is a big job made up of so many components. You can make a really great career being a master of one. A year or two of agency work can be so insightful to find out where you fit.

  Like

  5

• • Report contribution
  Consider if you like multi-tasking. I've never had a marketing role that doesn't require this. I've also worked in person and remotely. Having the in person environment can really spark creativity, if you're a person who needs to bounce ideas off of teammates. Remote work and teams can also offer great solitude and productivity, knowing your teammates are only a "ping" away from reviewing your ideas. (I like remote, it saves on time and gas!)

  Like

  4

• • Report contribution
  Como alguien que ha experimentado las ventajas del trabajo remoto en el campo del marketing, puedo decir que esta modalidad se adapta perfectamente a las habilidades y preferencias que se requieren en nuestra profesión.Un reto particularmente para mí, ha sido mantener la motivación y la productividad al trabajar en marketing desde casa, y esto lo he ido logrando participando en actividades de equipo virtuales de manera organizada, en eventos sociales, juegos y desafíos en línea con mis compañeros. Esto nos ha ayudado a fomentar la conexión y la motivación de todo el equipo.El trabajo remoto requiere disciplina, comunicación y un enfoque holístico en tu bienestar

  Translated

  Like

  4

• vitor wolckart

  • Report contribution
  Consider factors such as results-driven approach, fast-paced dynamics, collaborative teams, agency management, analytical skills, strategic thinking, agility and communication-focused abilities.

  Like

  3

• Igor Davydzenka ✅ Marketing Manager @ Hanbud | Digital Marketing, Content Marketing

  • Report contribution
  Marketing is a dynamic field where the only constant is change. Consumer behaviors shift, technologies evolve, and new channels emerge rapidly. As a marketing professional, continuous learning is essential to keep your skills sharp and your mind open to fresh possibilities.One of the biggest growth opportunities lies in upskilling yourself in areas like data analytics, AI/machine learning, and marketing automation tools. These technological advancements are revolutionizing how we understand customers, optimize campaigns, and drive ROI. Courses, certifications, and hands-on projects can equip you with these valuable competencies.

  Like

  7

• Ciaran McGuire Digital Marketing Manager @ Byrne Hotel Group | Certified Digital Marketing Professional

  • Report contribution
  Marketing demands curiosity and a commitment to lifelong learning. If you thrive on acquiring new skills, exploring trends, and seeking feedback, the field can be a playground for continuous growth. Remember, marketing is a journey, not just a destination, so embrace the constant evolution.

  Like

  18

• Maria Zhitkova Film Director • Creative producer • Marketing and BD at Likee

  • Report contribution
  The marketing landscape is constantly evolving, and staying ahead of the curve requires adaptability. Being able to think outside the box and come up with fresh ideas can help you stay relevant and successful. Creativity often leads to innovation, which can open up new avenues for growth and success. By experimenting with new approaches and techniques, you may discover something that sets you apart from others.

  Like

  9

• Rafael Pilat Head de Marketing na Polishop 🤖🧠| Curioso | Empreendedor |Apaixonado por Pessoas

  • Report contribution
  Alinhando expectativas diante do contexto,alguns premissas importantes para um iniciantes na profissão:- Começo é o momento de maior aprendizado e desenvolvimento de skills comportamentais e de relacionamento. Parte técnica é fundamental, até par ao profissional se descobrrir na área, mas talvez não seja o estágio de definição.- Em um segundo momento, entendo que deve haver uma imersão em áreas de maior aprofundamento e aprendizado especializado.- Posteriormente há uma bifurcação, onde o profissional normalmente toma a decisão de seguir por um caminho especialista ou começa a se desenvolver como gestor/liderança.Tudo isso se adquiri em um ambiente de troca e aprendizado. Mentoria acontece no dia a dia.

  Translated

  Like

  5

• Marli Medeiros Marketing e Vendas | Comunicação Social | Varejo | Farmácias Brava

  • Report contribution
  Se você deseja alcançar o sucesso em sua carreira, especialmente no campo do marketing, as oportunidades de crescimento e aprendizado são infinitas.- Participe de eventos de marketing, workshops, conferências para expandir seus horizontes.- Encontre mentores que possam oferecer orientação e compartilhar suas experiências e conhecimentos. Um mentor pode ajudá-lo na sua carreira, compartilhar ideias e insights valiosos que irão ajudá-lo a desenvolver profissionalmente.- Desenvolva habilidades técnicas e interpessoais. elas são essenciais para se destacar no mercado de trabalho.- Tenha muita força de vontade e esteja ao lado das pessoas certas, isso lhe ajudará a chegar no seu objetivo.

  Translated

  Like

  2

• Nihal H. Head of Marketing @ Bookee

  • Report contribution
  Don't stress too much about knowing if it's the right career for you but rather make consistent effort in becoming good. You'll know if you want to stick around in time.Deadlines, feedback, constraints, etc. are in every job.

  Like

  1

• • Report contribution
  Marketing presents a dynamic career path, but it entails several challenges:1. Rapid Evolution: Constant changes in technology and consumer behavior demand ongoing learning and adaptation.2. High Competition: The field is fiercely competitive, requiring creativity and innovation to stand out.3. Subjectivity: Marketing involves subjective elements, making predicting outcomes difficult.4. Reputation Management: Marketers must navigate negative publicity to protect brand image.5. Budget Constraints: Limited budgets necessitate resourceful strategies for maximum impact.Despite these, a marketing career offers rewards for those passionate about creativity and strategy, demanding resilience and adaptability in an ever-changing industry.

  Like

  238

• Mike L. Digital Marketing - Educator - Hawaiian Shirt Guy

  • Report contribution
  A career in marketing can lead to several employment opportunities. One can work for agencies and work with a diverse client base, or one can work on the client side and develop initiatives that help propel a company forward. One challenge that accompanies a marketing career is constant change. Company priorities can shift, and new technologies and new channels allow things never to be dull. One thing that all marketers must do is to demonstrate data-centric value and ROI. Marketing must shift from being seen as a cost center to a profit center. With all the available data, marketers need to be comfortable with numbers and formulas.

  Like

  9

• Maria Zhitkova Film Director • Creative producer • Marketing and BD at Likee

  • Report contribution
  One of the biggest challenges in marketing is finding the right balance between cost-saving and creativity. On one hand, you want to create effective campaigns that drive results. On the other hand, you need to keep costs under control. Before you start any campaign, make sure you know what you're trying to achieve. This will help you prioritize your resources and focus on the most impactful activities. Remember, there is no one-size-fits-all solution when it comes to balancing cost-savings and creativity in marketing. It's important to find what works best for you and your business.

  Like

  9

• • Report contribution
  Marketing can be a wonderful and rewarding career. You can do something you enjoy every day, like being on social media, and help clients or your brand succeed. One thing to be prepared for is that often, you will get none of the credit but all of the blame. If a campaign does well, it is sales that close all the deals. If it doesn't, well, it doesn't. I would, however, encourage anyone to get into marketing. There will always be a need to help sell products and services. The pace of change now is incredible, and it is an exciting time to be in the field.

  Like

  8

• Michael Marckx Brand Leader | Creative Marketing Strategist | Event Producer | Keynote Speaker | Mentor

  (edited)

  • Report contribution
  The positive and negative aspects of marketing are the same... tools and best practices are constantly changing. For those who are predisposed to being a perpetual student, you will find this exhilirating. For those less inclined to be in a consistent state of edification, you will find marketing exasperting.Regardless of AI and the changing landscape, the best marketers will always be the clever ones who can utitlize the latest tools and leverage their innate knowledge of a marketplace and its constituency to drive forth the initiatives of their enterprise.The best marketers, therefore, are the curious ones with a true sensibility of what drives human interest and attention.

  Like

  14

• Maria Zhitkova Film Director • Creative producer • Marketing and BD at Likee

  • Report contribution
  In the fast-paced world of marketing, AI has become a powerful tool. AI can help marketers automate tasks, analyze data, and provide information. However, despite its remarkable capabilities, AI still falls short in areas where human insights and creativity are essential.Human marketers bring a unique perspective to their work. They understand the emotions and motivations behind consumer behavior. This allows them to create campaigns that resonate with their audience on a deeper level. AI may struggle to adapt to unexpected situations or respond to customer feedback in a way that feels natural and authentic.

  Like

  7

• Mughees Abid Head of Marketing EBM

  • Report contribution
  You dont want to be a GOOD marketer.... you want to be a GREAT marketer!Great marketers are set apart in 3 skills: 1) Command of a language (like English) is really underestimated. 2) Passion for problem solving. 3) Empathy: ability to connect with your consumer (who is probably nothing like you, is probably SEC C, D etc)

  Like

  7

• Travis Tokarczyk Marketing Professional

  • Report contribution
  Marketing is driven by data-led insights that lead to problem solving. You need to have a good general knowledge of various functions (finance, ethics, legal, supply, sales, training, etc.) within an organisation and be able to project manage effectively. You must be able and willing to take risks and learn from mistakes.

  Like

  6

• • Report contribution
  The biggest decision you'll need to make is whether to go into B2C (business-to-consumer) or B2B (business-to-business) marketing. Consider this:B2C marketing = Emily in ParisB2B marketing = The Office - Decision makers - In B2C, you might need to convince just one person. In B2B, expect to engage with up to 12 people.- Sales cycle: B2C transactions are typically quick, whereas B2B sales are complex and can take months.- Product complexity: B2C products are easy to use/ understand, unlike B2B products which can be highly technical and complex. If immediate results and creativity appeal to you, B2C could be your path. If you're patient and thrive on strategic challenges, B2B might be more rewarding.

  Like

  6