With 6,000 Orders Per Minute, Amazon Prime Day Is One Example of Explosive Data Growth - Quantum Blog (2024)

[vc_row][vc_column][vc_column_text]This Tuesday marked the third Amazon Prime Day, a self-proclaimed holiday which analysts estimated would equate to $1 billion in sales for Amazon in online retail. Analysts predicted a 55% increase over 2016 results. Amazon outperformed with a 60% increase in sales—the largest shopping day in its history. I’ll admit I participated with the purchase of a new blender, and I can’t wait for it to arrive in Amazon’s promised three-day delivery window.

While the revenue statistics are shocking in their own right, when you consider the amount of data involved in these 30 golden shopping hours, it’s even more incredible. Amazon reported somewhere in the neighborhood of 6,000 deals per minute and 3.5 million toys purchased worldwide. These transactions not only impact Amazon, but also all the vendors associated with the online retail giant that benefit from successful sales of their products using the Amazon platform.

As of January, an estimated 398 million products were listed on Amazon.com. One of the main drivers of Amazon’s success is its customer satisfaction. The company highlighted its #1 status in the American Customer Satisfaction Index in its latest quarterly report. Crucial to customer satisfaction is the ability of online retailers to make use of big data including:

  • Generating recommendations to help shoppers find similar products and direct their searches
  • Forecasting trends to adequately plan for demand of products
  • Optimizing pricing to determine the appropriate discounts to generate the shopping frenzy of Amazon Prime Day
  • Social listening to understand consumer sentiment and predict top-selling products
  • Providing a seamless ordering and delivery process to foster loyalty and encourage return visits

Behind all successful online retail organizations is the infrastructure to analyze, store, and protect their data. As customer demands dictate more savvy use of data, companies must constantly evaluate their data storage strategy and infrastructure to ensure cutting-edge performance and return on investment.

You may not be Amazon, but you’re still trying to figure out how to get the most value out of your digital data, and ensure it’s stored and protected. That’s where we come in.

As a data storage expert, Quantum can provide scale-out storage solutions for high-speed performance and management of big data, backup storage options for comprehensive business continuity and disaster recovery (BCDR) plans, and answers for cost-effective, long-term archive.

The data explosion is here to stay. Is your company ready?[/vc_column_text][/vc_column][/vc_row]

With 6,000 Orders Per Minute, Amazon Prime Day Is One Example of Explosive Data Growth - Quantum Blog (2024)

FAQs

How much do Amazon sales increase on Prime Day? ›

Package-tracking and purchase protection platform Route reported that Amazon saw a 136% increase in sales during Prime Day compared to its 2024 baseline sales, while TikTok saw a 50 percent increase over its baseline with its Deals For You Days promotion, and Walmart saw a 23 percent increase over its baseline with its ...

What are the results of the prime day? ›

Amazon didn't reveal exact numbers, but Adobe Analytics reported that consumers spent $14.2 billion during the Prime Day event, an 11% jump from last year's $12.7 billion total.

What are the results of Amazon Prime Day 2024? ›

Prime Day Purchase Data Findings:

The average Prime Day 2024 spend per order is $60.03 (compared to $56.64 from the same period on Prime Day 2023). So far, 34% of orders were placed for $20 or less, and 16% were for more than $100.

How successful was Amazon Prime Day? ›

Amazon's two-day Prime Day event certainly hit its prime, as online shoppers spent a record-setting $14.2 billion, up 11% from last year, according to sales tracking data from Adobe Analytics.

Does Prime Day increase stock? ›

Prime Day is historically good for Amazon stock. According to The Dow Jones Market Data, the day after the event, AMZN usually trends higher. It increases an average of 0.2%, an average 1.7% the following week and an average 4.3% the following month. That's not the case this year.

How much profit does Amazon make per day? ›

How Much Does Amazon Earn Daily? While the daily earnings may vary, reports suggest that Amazon rakes in approximately $1.29 billion daily. Breaking it down, this amounts to: $53-54 million per hour.

Who benefits from Prime day? ›

Prime Day is a shopping event with deals exclusively for Prime members.

What is the big deal with Prime days? ›

Prime Big Deal Days is an iteration of Prime Day — it's a 48-hour sale in October that's exclusive to Prime members, during which brands discount products to some of their lowest prices of the year.

Why is Prime Day good for Amazon? ›

Aside from the exponential increase in sales that many brands experience during Prime Day, there are also four other major benefits: Marketing – Amazon takes great steps, both on and off the site to increase traffic during this special day.

What date does Amazon Prime increase? ›

The Amazon Prime subscription price increase goes into effect Feb. 18 for new members and March 25 for current members.

How many times a year does Amazon Prime Day happen? ›

Amazon Prime Day started in 2015 and has become an annual two-day sale. Aside from a few outliers tied to the pandemic, Prime Day usually takes place in mid-July.

What day is Prime Day 2024? ›

Amazon Prime Day, the biggest shopping event of the year, is back July 16-17, 2024. Shop two days of amazing deals on all of your favorite brands. Lee este artículo en español. Follow our live blog to get updates on the best deals of Prime Day 2024!

What made Amazon Prime successful? ›

With features like 'One-Click Ordering' and free next day delivery for Prime subscribers, shopping becomes effortless in a fast-paced, increasingly digital world. Additionally, the introduction of Amazon lockers and hubs ensures even those not at home can receive their orders with ease.

Does Amazon make money on Prime Day? ›

Amazon's Prime Day event, which ran Tuesday and Wednesday, has become a big revenue driver for other retailers, which often hold competing sales timed around Prime Day. Amazon said Thursday it also saw “record-breaking” Prime Day revenue, though it didn't disclose total sales from the event.

Why is Prime so successful? ›

Prime's success is owed in large part to kids obsessed with the brand. Between its social media stunts and limited drops, Prime was built for the glued-to-their-phone tweens of today. Those under age 8 already spend three hours per day on the apps, per Morning Consult's March 2024 Growing Up Alpha report.

Does Amazon increase prices before Prime day? ›

If you're about to buy something on Amazon, you might want to hold off a few more days. This is actually the worst time of year to find deals at Amazon and some of the other retailers. The reason is prices tend to jump leading up to Amazon Prime Day, and some of the discounts you're seeing might not be what they seem.

What is the Amazon record for Prime day sales? ›

U.S. shoppers spent a record $14.2 billion online during Amazon's two-day Prime event, up 11% year over year, according to Adobe Analytics data. Consumer electronics and back-to-school products were among the top categories.

Are Amazon Prime Day sales up 12% in the first seven hours of event? ›

Amazon.com Inc.'s Prime Day sales rose almost 12% in the first seven hours of the event compared with the same period last year, according to Momentum Commerce, which manages 50 brands in a variety of product categories.

How do I increase sales on Amazon Prime Day? ›

Nine tips to set your brand up for Prime Day success
  1. Build engagement before Prime Day kicks off. ...
  2. Ensure that you leverage positive customer reviews. ...
  3. The Amazon Buy Box: Your Gateway to Prime Day Success. ...
  4. Create Irresistible Product Listings. ...
  5. Prime Time for Inventory Clearance. ...
  6. Bundle Up for Prime Day!
Jul 15, 2024

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