Wine Jobs: An Overview of Careers in Wine | Wine Folly (2024)

Are you interested in a future in the wine business? Passionate individuals power the wine industry, and there’s always room for talented people. Here’s an overview of the different wine jobs and salaries so you can find your unique fit.

There are a few different industry sectors within the wine business. Besides the primary jobs that are listed below, there are also numerous supporting roles within each of the following sectors:

  1. Winery
  2. Grower/Vineyard Management
  3. Broker/Retailer
  4. Distributor/Importer
  5. Restaurant/Hospitality

Winery Jobs

Wineries vary in size from small, family-run businesses to large syndicates. Winery jobs focus on all aspects of the wine industry, from production to marketing. If you work for a winery, your focus will be on a single brand (or group of brands).

Who’s ideal for this job? Winery jobs are ideal for people looking for longterm stable employment and community.

Jobs and Salaries

Winemaking Team: A job for the few people out there who enjoy both mental and physical activity. Winery jobs are full time and the hours can be somewhat insane during harvest season. It’s all worth it when everything goes right.

  • Winemaking Director ~$150k
  • Winemaker $90k–$125k
  • Assistant Winemaker $55k–$80k
  • Lab Manager $65k–$85k
  • Enologist ~$55k
  • Cellar Master $60k–$80k
  • Cellar Worker $35k–$40k

Sales and Operations: There are a variety of different jobs besides making wine, and the most important ones for growth are sales and marketing.

  • Operations Director $60k–$110k
  • VP of Sales ~$200k
  • Sales Manager $50k–$115k
  • PR Manager – $110k
  • Tasting Room/Wine Club Manager $40k–$56k

Vineyard Jobs

While many wineries have their estate vineyards, many independent vineyards grow and sell grapes and have little focus on making wine.

Who’s ideal for this job?? Vineyard and viticulturist jobs are for the true outdoors person who can work odd/all hours, is deeply interested in agriculture, and wants to live and work in the countryside.

Jobs and Salaries

  • Vineyard Manager $50k–$85k

Retailer and Broker Jobs

A great retailer or broker has in-depth knowledge of wines and helps consumers or prosumers acquire great wines based on the customer’s individual tastes. Retail jobs may not seem as highbrow as a restaurant sommelier, but retailers are often the go-to contact for new wine drinkers.

Who’s ideal for this job? This job is perfect for someone who wants a consistent schedule, is warm and welcoming, has a passion for exploring all wines, and can develop lasting relationships directly with wine consumers and business peers.

Jobs and Salaries

  • Retailer $36k–$49k
  • Broker Sales $55k–$75k

Distributor and Importer Jobs

Great distributors and importers have a cultivated and concise collection of wines that they offer to other businesses like restaurants, retailers, caterers, and other corporate businesses. This job requires a shrewd understanding of the inner workings of the wine trade, a love of travel (and not always the glamorous kind), and the ability to network with peers.

Who’s ideal for this job? This job is for those who are super self-motivated, humble, persistent and organized.

Jobs and Salaries

  • Top Sales Manager ~$135k
  • Sales Manager $60k–100k
  • Warehouse Manager $60–$90k

Restaurant and Hospitality Jobs

Great wine restaurants don’t have to be fancy, but they do have to offer a wine list that matches perfectly with the food and overall experience of the location. Dining is about experience and ultimately entertainment, so the entire team must sync together in a seemingly improbable manner to deliver a consistent guest experience each and every night.

Who’s ideal for this job? This job is perfect for people who love to be on their feet, don’t mind working late hours with a team, enjoy a little acting, but most importantly: are humble.

Jobs and Salaries

  • Top Ranking Sommelier $150k
  • Sommelier $55k–$70k
  • Restaurant/Bar Manager $40k–$90k
  • Wine Educator $55k–$70k

Want a Job in the Wine Business?

A job in the wine business starts with a solid foundation of knowledge in wine. You can check out our free resource or pick up a copy of the Essential Guide to Wine to get started. You might consider getting an education in viticulture and enology at a college or university. Consider taking your Sommelier accreditation to pursue your track into hospitality or sales.

Wine Jobs: An Overview of Careers in Wine | Wine Folly (2024)

FAQs

What is the highest paying job in the wine industry? ›

Jobs and Salaries
  • Winemaking Director ~$150k.
  • Winemaker $90k–$125k.
  • Assistant Winemaker $55k–$80k.
  • Lab Manager $65k–$85k.
  • Enologist ~$55k.
  • Cellar Master $60k–$80k.
  • Cellar Worker $35k–$40k.

What is a career in wine called? ›

Sommelier

National average salary: $68,275 per year Primary duties: A sommelier, sometimes referred to as a wine director or wine steward, is part of the hospitality team that crafts a restaurant's wine list, trains staff in proper wine service and helps customers select wines to enjoy with different food.

What do you call someone who works at a winery? ›

A winemaker or vintner is a person engaged in winemaking. They are generally employed by wineries or wine companies, where their work includes: Cooperating with viticulturists. Monitoring the maturity of grapes to ensure their quality and to determine the correct time for harvest. Crushing and pressing grapes.

How much money can you make in the wine industry? ›

Wine Industry Salary in California
Annual SalaryHourly Wage
Top Earners$53,292$26
75th Percentile$43,400$21
Average$39,346$19
25th Percentile$36,500$18

How much does a Napa winemaker make? ›

As of Aug 29, 2024, the average annual pay for a Winemaker in Napa is $77,534 a year. Just in case you need a simple salary calculator, that works out to be approximately $37.28 an hour. This is the equivalent of $1,491/week or $6,461/month.

Do wineries make good money? ›

How profitable are wineries? The average yearly profit a winery makes is between $80-100k. However, there are many factors that impact profitability. Size is one of the most significant contributing factors.

What do I need to know to work at a winery? ›

A background in agriculture is essential, but it can vary from a degree in agricultural science to simply working a few years in a vineyard. We recommend at least a level three sommelier certification and at least two summer internships.

What is a bartender at a winery called? ›

A word of French origin, a sommelier, or a sommelière in the feminine form, once was the name of the person in charge of protecting and caring for a wine convoy. Nowadays, it refers to the person in charge of the wine cellar, and often the bar, of a restaurant.

What is it like to work in the wine industry? ›

There are amazing benefits to being in the wine trade, but there are compromises to be made, too. Wine salespeople and professional tasters are often required to travel quite intensively, which can be a real bonus for many, but will put some off.

Are wine makers wealthy? ›

The short answer to this question is that independent winemakers struggle to make any money at all, and salaried head winemakers in California tend to make between $80k-100k a year with other key winemaking positions like cellar hands (who do a lot of the actual work) earning $30-40k.

How many jobs does the wine industry have? ›

California's wine industry supports over 422,000 jobs in the state.

What is a vineyard expert called? ›

A sommelier is the name for a wine expert. That is how the word has been historically used. More often than not, though, the word sommelier is used to describe those certified by the Court of Master Sommeliers and some other wine educational organizations.

How much do wine ceos make? ›

According to ForceBrands' 2024 Beer, Wine & Spirits Salary & Benefits Report, CEO candidates can expect a salary range of $300,150 to $500,240 (depending on the company size).

How much do masters of wine make? ›

$103,000 is the 25th percentile. Salaries below this are outliers. $137,500 is the 75th percentile.

How lucrative is the wine industry? ›

The wine industry generates close to $88.12 billion in total economic activity in the state of California, dramatically illustrating that wine is the ultimate value-added beverage. The broader economic impact flows throughout the state, generating business for firms seemingly unrelated to the wine industry.

What is the highest salary for a master sommelier? ›

BinWise.com breaks down sommelier salaries by the level of certification. A level 1 sommelier averages $55,000 annually while a master sommelier, of which there are only hundreds worldwide , can earn up to $164,000 annually.

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