Apple never fails to impress, and especially to my generation, millennials.
With a generation that demands well designed products, employers that support a better lifestyle, and a deep desire to work for and trust purposeful companies that make the world a better place, a question mark lies for many business leaders.
How do you connect and resonate with this generation?
You merge purpose, vision and product. It's not easy, but it's well worth it.
It isn't just about products, but what purpose your products serve.
Yes, the glitz and glam of the Apple Watch and Gold MacBook's got the world really excited, but for many, that was secondary. What stuck to me and many others was Apple's new ResearchKit, an interface that will transform the way medical breakthroughs happen for researchers. Harnessing their Health apps, researchers will be able to get straight to collecting data faster than ever before and with a scale of a large user base via the iPhone.
Nothing is more important than our health. It is one of the few things that you cannot replace, and a topic that millennials are strongly conscious about. Not only is this going to change society, it resonates and compels people to be a part of this exciting vision.
It takes research out of the lab, and into the real world.
Now everybody can do their part to advance medical research.
This is game changing. It concretely showcases how technologies like the iPhone and ResearchKit will make our lives better and it makes a typically boring thing, more fun, and enjoyable to participate in.
This is game changing, but if nobody knows it, how can anyone get excited?
It's not enough to only merge purpose and vision within everything you do, but know how to share your vision and get people excited--to connect with the generation that is naturally connected.
It's the one thing many companies fail to do--to get people genuinely excited and in love with their vision, purpose and products. And if you cannot excite people or give great value people, how can you get them to buy, or even work for you?
You need to immerse people--to experience the same love as the creators have for their vision.
Apple's Marketing immerses people with the experience. It takes them through the same journey their employees feel. It inspires to put the customer in the same seat of the passionate creators behind the vision.
Sharing the vision builds a powerful relationship between creator and user. It creates a brand love and understanding and shows the brand's appreciation for their customers. In return, people give their money, excitement and loyalty.
Go on Apple.com and you'll find each section ranging from their core products to supplier chain responsibility filled with beautiful films, emotive photography and relatable stories to help illustrate their commitment to the vision. You can feel it in everything they do, and for companies, this is exactly where we can learn from Apple.
A commitment to the vision and a willingness to share not just the destination, but the journey with the world.
From the smallest details to the big vision, Apple continuously pushes for better. A company with great products, great vision and more importantly a great purpose that is demonstrated by all the things they do - this is what makes a great brand that many millions of millennials love, and happily give our cult-like loyalty.
People want to support companies that make the world a better place. Companies deliver great products, communicate a great vision and demonstrate a great purpose are the ones who will succeed.
