Google requires businesses to verify their phone number when creating or updating a Business Profile on Google. There are a few common reasons why your phone number may fail verification:
The phone number is already claimed by another Business Profile
The phone number is a landline or VOIP number
The phone number is prepaid or temporary
The phone number is forwarding calls or texts
The phone carrier flagged the number
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Account security settings are blocking verification
Google is having technical issues
Typo in the phone number
Using the wrong country code
The number is outside coverage area
SIM card not activated or improperly inserted
By reviewing these common issues, you can hopefully resolve your phone number verification challenges with Google business profiles. Proper verification is essential to claim and manage your business presence on Google.