Why Instagram is the most deleted app in 2023 | Vin Matano 🐝 posted on the topic | LinkedIn (2024)

Vin Matano 🐝

Building a B2B Influencer Marketing agency in public.

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Instagram was the most deleted app in 2023.Shocking, right? Let's talk about it.Instagram first got popular by letting friends share edited pictures.This simple feature alone, allowed Instagram to grow to over 2 BILLION active users.But as the years passed, Instagram got further away from what got it popular in the first place. First, Instagram got rid of the chronological timeline in 2016. Which users are still upset about.Seeing the success of Snapchat, Instagram copied *I mean released* Stories shortly after.Speaking of copying, in 2020, Instagram released Reels to combat the growth of TikTok.And last but not least, Instagram released Threads in 2023 after folks wanted a new alternative to Twitter.Threads saw 100M downloads in just 5 days - insane!But the product sucked. This led to a 80% drop in users.To summarize, here's why Instagram is declining1️⃣ Not listening to the wants of 'power users'2️⃣ Worrying too much about competitors3️⃣ Trying to win in too many categories4️⃣ Making it hard for creators to monetize5️⃣ Building bad productsI still love Instagram, but it's interesting to see the slow fall of this app.Do you still use Instagram?

  • Why Instagram is the most deleted app in 2023 | Vin Matano 🐝 posted on the topic | LinkedIn (2)

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Vin Matano 🐝

Building a B2B Influencer Marketing agency in public.

6mo

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Can you guess what was the most downloaded app in 2023? It might shock you.

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Aaron Delaney

Inside Sales I Father I Community Builder I Sports Fan

6mo

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Meta trying to be everything to ALL people and also once you delete Threads you are willing to delete your IG. That is what I have been told anyhow.

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Anthony Natoli

Senior Account Executive @ LinkedIn | I post about sales, mindset & personal development in sales based on my real-life experience

6mo

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We were never made to be connected 24/7.

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Courtney Vevea

I empower sales and marketing teams to stop blaming each other and start succeeding together.

6mo

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I think about deleting it all the time. If it weren't for certain friends who refuse to use TikTok, it would've already been gone!

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yeah I always remember my friend getting me into insta years and years ago and he was like "dude, it's better than facebook because you just look at pics rather than reading all this stuff."never looked back. lol.

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Rob Cook, CPA

The tax advisor for entrepreneurial sales pros | Reduce your taxes, boost cash flow, and achieve financial freedom faster with your Personal CFO and our Personal Financial Operating System | Ex-D1 Athlete & Podcast Host

6mo

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Sounds like the slow decline of Facebook over the years…ironically they have the same management. Coincidence? I think not. Would you agree Vin?

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William Padilla

Influencer Marketing Consultant | Senior Account Executive | Founder of SellthatSaaS LLC

6mo

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Insightful post brother

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Trace Major

Enterprise Sales & Partnerships 💯 FinTech + BNPL ★ Walmart, Sezzle & SquareTrade Alum ★ Army Veteran

6mo

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every year I like it less and less and less

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Boris Murdjev

ISR @ Warmly | Entry-level BDR coach | Sales Advisor | Automation | Deliverability | Demo to Close Graduate

6mo

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too many bots is the reason

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Why Instagram is the most deleted app in 2023 | Vin Matano 🐝 posted on the topic | LinkedIn (40)

Why Instagram is the most deleted app in 2023 | Vin Matano 🐝 posted on the topic | LinkedIn (41)

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