Why Does Trading Volume Matter? - Gilmartin Group (2024)

Trading volume is the number of a security’s shares traded during a given period of time. Trading volume indicates the overall activity of a stock and its momentum, and it is an important technical indicator used by investors to look at stock trends. Volume gives investors an idea of the price action of a security and whether to buy or sell the security. Increasing trading volume is generally associated with positive price movement, and vice versa.

Low Volume (Illiquid) Stocks

Stocks with low volume are often associated with the following attributes:

Volatility – When a stock has low daily trading volume, the price of the shares tends to be more volatile. Since a company’s market value is based on the most recent price per share, limited shares traded each day can result in the market value seeing large percentage swings intra-day and day-to-day.

Reactivity – Because trades are less frequent and there are usually fewer shareholders invested in low-volume stocks, low-volume stocks are more likely to move on news events.

The net effect of illiquid stocks is generally negative for both investors and issuers:

Investor – For institutional money managers to build a meaningful position, they may have to spend weeks or longer buying a small number of shares at a time until they complete their position. With illiquidity driving volatility, investors need to stay patient to not drive the stock up above a price where they remain a buyer. For sellers, the lack of liquidity makes it harder to get out of a position as they may drive the price too low. For both buyers and sellers, sometimes the only opportunity to trade a position will be a news event that creates more liquidity for a short period of time.

Issuer – For an issuer, low trading volume is undesirable as it may prevent institutional ownership. If trading volume is not very high, the security will tend to be less expensive, since people are not as willing to buy it. Additionally, low volume stocks carry with them a “liquidity premium,” which means that less-liquid stocks should be lower priced. This is because to buy an illiquid stock, investors will demand a higher return to compensate for the risk that they may not be able to easily sell the low-volume stock at a later date.

High Volume (Liquid) Stocks

Stocks with high volume often are associated with the following attributes:

Less Volatility – High volume stocks are less volatile as price changes are more fluid with the high volume of transactions processed. Stocks that change hands rapidly have fewer dramatic price changes. When so many people are buying and selling, and there are literally thousands of orders waiting to be filled at any minute, the spread between the bid and ask will be smaller, allowing for the stock price to move in smaller increments.

Less Reactive – High volume stocks will not move as quickly as small volume stocks on news events. Trading tends to be more efficient, since there are more investors in the market for the stock at any one time.

The net effect of liquid stocks can be positive or negative, depending on whether you are an investor or an issuer:

Investor – The low volatility and reactivity of high-volume stocks can create a competitive environment for investors, leading to higher prices.

Issuer – For an issuer, high trading volume is desirable. The high trading volume indicates that there are many buyers competing for the asset, and the laws of supply and demand will cause price appreciation.

Trading volume is just one piece of the full story behind a company and its stock. While trading volume can be an important indicator and component of a company’s financial profile and strategy, it is helpful to understand the meaning of trading volume, how it can be interpreted and how it should be considered as one looks at the entire picture of a company and its investment profile. For more information on trading volume and what it means for retail investors, contact us.

Debbie Kaster, Managing Director

Why Does Trading Volume Matter? - Gilmartin Group (2024)

FAQs

Why does trading volume matter? ›

Volume is an important indicator in technical analysis because it measures the relative significance of any market move. If the market moves a large amount during a given period, then the strength of that movement either gains credibility or is viewed with skepticism based on the volume observed.

What is the importance of volume indicator in trading? ›

Volume measures the number of shares traded in a stock or contracts traded in futures or options. Volume can indicate market strength, as rising markets on increasing volume are typically viewed as strong and healthy. When prices fall on increasing volume, the trend is gathering strength to the downside.

Why is volume important in swing trading? ›

Identifying Breakouts and Reversals: Volume can help swing traders identify potential breakouts or reversals. Breakouts occur when the price moves beyond a significant level of resistance or support.

What is the volume rule in trading? ›

The volume of trade refers to the total number of shares or contracts exchanged between buyers and sellers of a security during trading hours on a given day. The volume of trade is a measure of the market's activity and liquidity during a set period of time.

What is the importance of volume in option trading? ›

Options volume is helpful because it gives investors a clue about the total liquidity in that specific market. When many contracts exchange hands daily, the market likely has sufficient liquidity for more efficient pricing and narrower bid-ask spreads.

Is higher trading volume good? ›

If prices drop significantly with significant trading volumes, it could be a more evident sign of something happening. So, remember, rising volume with rising prices is usually good, but low volume might mean trouble. Shows bullish signs: Volume as a trading tool can indicate bullish signs.

What is a good average volume for swing trading? ›

Volume at the buy point, in that case, should generally be 40% to 50% above the average volume over the last 50 days. Since swing trades rely on shorter periods of time, the volume thresholds can also use shorter periods.

What drives trading volume? ›

A high trading volume indicates strong market interest and participation. It may suggest the presence of significant news, events, or investor sentiment that is driving increased buying and selling activity. What Does Low Trading Volume Indicate? Low trading volume may indicate reduced market interest or participation.

What is a bad trading volume? ›

Typically, any stock that trades at fewer than 10,000 shares a day is considered a low-volume stock.

What is good volume for day trading? ›

The reason behind this is that day traders need to implement their entry and exit strategies quickly and with ease. For this to be successful, one needs to trade stocks with high daily volume – minimum of 1 million. For swing traders, a lower volume is more attractive – around 100,000 to 500,000 shares within a day.

What is the rule for volume? ›

The answer to a volume is shown in cubic units. The formula for volume is: Volume = length x width x height.

Is it better to buy stocks with high volume or low volume? ›

If you see a stock that's appreciating on high volume, it's more likely to be a sustainable move. If you see a stock that's appreciating on low volume, it could be a dead cat bounce. Logically, when more money is moving a stock price, it means there is more demand for that stock.

Are low volume stocks good or bad? ›

Trading in low-volume stocks can be very risky. Low-volume stocks typically have a daily average trading volume of 1,000 shares or fewer. They may belong to small, little-known companies that trade over-the-counter (OTC). But they can also be traded on major stock exchanges.

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