Who are the most powerful stakeholders in event planning? (2024)

  1. All
  2. Marketing
  3. Event Planning

Powered by AI and the LinkedIn community

1

Stakeholder power

2

Types of stakeholders

3

Communication tips

4

Negotiation tips

5

Stakeholder management tips

6

Here’s what else to consider

Event planning is a complex and dynamic process that involves multiple stakeholders with different interests, expectations, and influence. As an event planner, you need to identify and manage these stakeholders effectively to ensure the success of your event. But who are the most powerful stakeholders in event planning, and how can you work with them to achieve your goals? In this article, we will explore the concept of stakeholder power, the types of stakeholders you may encounter, and some tips to communicate and negotiate with them.

Top experts in this article

Selected by the community from 54 contributions. Learn more

Who are the most powerful stakeholders in event planning? (1)

Earn a Community Top Voice badge

Add to collaborative articles to get recognized for your expertise on your profile. Learn more

  • Who are the most powerful stakeholders in event planning? (3) Who are the most powerful stakeholders in event planning? (4) 12

  • Steve Goodman Managing Director - Etherio Group

    Who are the most powerful stakeholders in event planning? (6) Who are the most powerful stakeholders in event planning? (7) 11

  • Who are the most powerful stakeholders in event planning? (9) Who are the most powerful stakeholders in event planning? (10) 10

Who are the most powerful stakeholders in event planning? (11) Who are the most powerful stakeholders in event planning? (12) Who are the most powerful stakeholders in event planning? (13)

1 Stakeholder power

Stakeholder power is the ability of a stakeholder to affect the outcome of an event or the decisions of an event planner. Stakeholder power can be derived from various sources, such as resources, expertise, legitimacy, urgency, or relationships. For example, a sponsor may have high power because they provide funding, a venue owner may have high power because they control the space, or a speaker may have high power because they have expertise and credibility. Stakeholder power can also vary depending on the context, the stage of the event, and the interactions among stakeholders.

Add your perspective

Help others by sharing more (125 characters min.)

    • Report contribution

    In my experience its the fans or supporters - without them you have no event. The customer experience is so important from the couch to the stadium seat and back. Make them the number one priority and understand their needs and the rest will fall in place.

    Like

    Who are the most powerful stakeholders in event planning? (22) Who are the most powerful stakeholders in event planning? (23) 12

  • Steve Goodman Managing Director - Etherio Group
    • Report contribution

    It takes a village. Clients: These are the individuals or organizations that are hosting or sponsoring the event. They have specific goals and expectations for the event and make it happen. Attendees: The participants who will be attending the event. Their satisfaction and experience are crucial to the success of the event.Vendors and Suppliers: These are the companies or individuals who provide services, equipment, and resources for the event. Event Planners: The professionals responsible for planning, coordinating, and executing the event.And we can’t leave out the Sponsors: they provide the financial support needed. These stakeholders together ensure a successful and well-executed event.

    Like

    Who are the most powerful stakeholders in event planning? (32) Who are the most powerful stakeholders in event planning? (33) 11

    • Report contribution

    I’m not sure how any answer other than ‘the audience’ can be considered correct here…Everything should be driven by the audience, what they need, what they expect, what you plan to deliver, the value you will create etc.Without them, there’s no event.

    Like

    Who are the most powerful stakeholders in event planning? (42) Who are the most powerful stakeholders in event planning? (43) 10

    • Report contribution

    In my opinion, the attendees are the heart of any event. Designing the event around their experiences and ensuring that every aspect reflects the intended atmosphere and message is crucial. Additionally, keeping the clients pleased with the results is also vital for future collaborations and overall satisfaction. Creating a memorable and impactful event requires a deep understanding and focus on the attendees' needs and expectations.

    Like

    Who are the most powerful stakeholders in event planning? (52) Who are the most powerful stakeholders in event planning? (53) 9

  • Staceyann Doria, CMP, CED, HMCC Founder/CEO, The Event Narrative | Top 40 Under 40 Event Professional | Event Strategy Expert | Crafting Strategic, ROI-Driven Corporate and VIP Events | Expert in Event Design, Execution, and Brand Activation
    • Report contribution

    In my view, the internal stakeholders reign supreme in event planning. They hold the keys to critical decisions like dates, locations, and budgets. Without their approval, engaging external stakeholders is futile. It's vital to involve decision-makers from the outset to avoid unnecessary backtracking and ensure alignment. This approach safeguards against wasted efforts and maximizes efficiency.

    Like

    Who are the most powerful stakeholders in event planning? (62) 4

Load more contributions

2 Types of stakeholders

Stakeholders can be classified into different types based on their level of interest and power in the event. A common framework to categorize stakeholders is the power-interest matrix, which divides stakeholders into four groups: key players, keep satisfied, keep informed, and minimal effort. Key players are the stakeholders with high power and high interest, who are essential for the success of the event and require close attention and engagement. Keep satisfied are the stakeholders with high power and low interest, who can influence the event but are not directly involved and require regular communication and consultation. Keep informed are the stakeholders with low power and high interest, who are interested in the event but have limited impact and require updates and feedback. Minimal effort are the stakeholders with low power and low interest, who are marginally affected by the event and require minimal communication and monitoring.

Add your perspective

Help others by sharing more (125 characters min.)

  • Abdullah Al Kindi Librarian at Modern College of Business and Science
    • Report contribution

    In my opinion, the stakeholders of event planning are the people who have influenced to the success of the eventSponsorsSuppliersThe local AuthoritiesVolunteersVenue providersThat could be considered the internal stakeholders but the main stakeholder of event planning is the audience/attendees.

    Like

    Who are the most powerful stakeholders in event planning? (71) Who are the most powerful stakeholders in event planning? (72) 2

  • Romitadevi Sangwan Marketing Manager at Eye Level Learning Center
    • Report contribution

    In my experience the sponsors, attendees, speakers, vendors, partners, media, and staff are the most important stakeholders who have interest, influence or impact on the event. Knowing who they are and what they expect from you can help you plan, communicate and deliver a memorable event that meets their needs and goals.

    Like

    Who are the most powerful stakeholders in event planning? (81) Who are the most powerful stakeholders in event planning? (82) 2

    • Report contribution

    In event planning, stakeholders are individuals or groups who have a vested interest or influence in the success of an event.Sponsors/Partners: ChatGPT Suppliers/Vendors: Government/Local Authorities:Suppliers/Vendors: Media/Press: Venue Owners/Managers:

    Like

    Who are the most powerful stakeholders in event planning? (91) 1

  • Chiquita White Owner of Kiwi's Boutique | Million Dollar Mindset Women Empowerment Group | Event Planner
    • Report contribution

    The key player for me would be as follow..they are very essential to making sure your event runs smoothly and that it is successful. Finance person SponsorsEvent plannerVenue managerPhotographer

    Like
  • James "Jim" C. Wallace RETIRED (from Healthcare…and previously Higher Education & Banking);USAF Veteran; and NOW: CRO (Chief Recreation Officer)
    • Report contribution

    Interesting that event attendees are not listed as a stakeholder.I’d put the attendees in the center circle with the other stakeholders grouped around that center circle…much the way hospitals put patients in that center circle with the other stakeholders grouped around the patients.

    Like

Load more contributions

3 Communication tips

Communication is an essential skill for event planners to manage stakeholder expectations and relationships. It’s important to identify stakeholders and their power and interest levels early in the event planning process. This will help prioritize communication efforts and tailor messages accordingly. Utilize appropriate communication channels and methods for each stakeholder group. For example, key players may be reached through face-to-face meetings, phone calls, or emails, while keep informed stakeholders may be contacted through newsletters, reports, or surveys. When communicating, use clear language with no jargon or ambiguity. Respect the stakeholder's perspective, preferences, and feedback, and acknowledge their contributions and achievements. Furthermore, communicate frequently and proactively by keeping stakeholders updated on progress, changes, and challenges of the event. Anticipate potential risks or issues that may affect them and seek their input and feedback regularly. Show appreciation for their involvement and support.

Add your perspective

Help others by sharing more (125 characters min.)

  • Hali G. Marketing and Communications Director - Podcast Host - Culture Contractor
    • Report contribution

    If you think you're overcommunicating, you're not!Your Team: If they don't know what's happening, no one does. Communicate with your team on all aspects of the process, logistics, and plans. Your staff should answer a broad range of commonly asked questions. Train them on positive and informed stakeholder communication.Key Stakeholders: Direct and intentional communication is vital with key players. Focus on the big picture and meet your key stakeholders where they are.Resource Hub: Building an event planning resource hub is crucial for your communication strategy. Anticipate needs and provide valuable resources and answers.Overall, train your staff, understand your stakeholders, and anticipate needs.

    Like

    Who are the most powerful stakeholders in event planning? (116) 4

  • Yasmin Elena Olano Mejia Especialista en Administración .Instructora de Ciclismo Urbano.
    • Report contribution

    Uno de los aspectos claves para el desarrollo exitoso de un evento es la comunicación, pero la comunicación directa y estratégica, que lleve a un fin y que diga exactamente lo que quiera decir para obtener un resultado.

    Translated

    Like
  • Shakir Syed Strategic Founder at TROS Online Shopping | Disrupting Retail Industry
    • Report contribution

    Event planning is all about COMMUNICATION and it has to done with across the board be it internal or external. Effective Communication with the key stake holders makes the entire event on track and build that transparency. Stake holders are never lost and people involved indirectly are always responsive to ensure there is no last minute hassle.

    Like

4 Negotiation tips

Negotiation is an essential skill for event planners in order to balance stakeholder interests and demands and achieve win-win outcomes. To negotiate effectively with different types of stakeholders, it's important to prepare thoroughly by researching the stakeholder's background, goals, needs, and concerns. Additionally, identify your own objectives, priorities, and alternatives. When engaging with decision-makers and influencers among the stakeholders, maintain a collaborative mindset by focusing on the common interests and goals of the event. Be creative and flexible in exploring different options that may satisfy both parties. Lastly, be willing to compromise and make concessions on less important issues while seeking feedback and suggestions from the stakeholders.

Add your perspective

Help others by sharing more (125 characters min.)

  • Julio M. Roldán Moreno CEO en CuidaCasa: Revolucionando servicios para el hogar e inmobiliario en España con IA. Innovación y sostenibilidad. Máster en IA. #TransformaciónDigital #InnovaciónEnIA
    • Report contribution

    Planning events is like being a film director 🎬, where each stakeholder is a key actor in your movie. Here are three communication tips for creating a box-office hit:Star Casting: Identify your leading actors early on. Is an investor your star? A coffee might be the best set for that script.Custom Script: Tailor your dialogues. Sponsors might prefer a detailed dossier, while the tech team might respond better to a quick update on Slack.Pro Editing: Keep the scenes (updates) short and to the point. A newsletter is your event's trailer, while a thank-you post on LinkedIn is the post-credits scene everyone waits for.With these tips, your event will be the blockbuster of the year! 🍿🎥 #PremiereCommunication #EventPlannerDirector

    Like

    Who are the most powerful stakeholders in event planning? (141) Who are the most powerful stakeholders in event planning? (142) 2

  • Victor Becerra Community @HubSpot/ TEDx Organizer / AI Community Builder / Marketing Manager/
    • Report contribution

    The goal in every negotiation is for all parties involved to feel they have achieved the best possible outcome. As an event planner, you must recognize all the ways your event will bring value to the stakeholders, such as brand exposure, content, networking, etc., and clearly communicate that. Identify the specific value each stakeholder can bring to your event and focus the negotiation on that aspect. This approach ensures that you receive precisely what you need from them, and they obtain the exact value they hope to gain. Avoid relying solely on one stakeholder to provide everything for the event and be the primary source of resources. Remember, if a stakeholder feels your event is overly dependent on them, they may seek greater control.

    Like

    Who are the most powerful stakeholders in event planning? (151) 1

  • jérémy refoia indépendant
    • Report contribution

    Lors des échanges avec les décideurs et les influenceurs parmi les parties prenantes, il est crucial de maintenir une communication ouverte et constructive. Cela implique d'écouter attentivement leurs points de vue, de poser des questions pour clarifier les éléments flous et de chercher activement des points communs sur lesquels construire un accord mutuellement bénéfique. En gardant à l'esprit les objectifs partagés de l'événement, vous pouvez orienter la discussion vers des solutions qui répondent aux besoins de toutes les parties impliquées.

    Translated

    Like
  • Yasmin Elena Olano Mejia Especialista en Administración .Instructora de Ciclismo Urbano.
    • Report contribution

    La negociación es una habilidad que se cosecha con mucha paciencia, si se estudia llega a ser un arte.Y sobre todo la negociación es el resultado de una relación gana ganar.

    Translated

    Like
  • Shakir Syed Strategic Founder at TROS Online Shopping | Disrupting Retail Industry
    • Report contribution

    Having solid negotiation skills comes quite handy for an event planner as they deal with internal and external stake holders. They are put to a situation at times where there is no escape and then the power of negotiation comes to life as a saviour. Its also an art for damage control at times.

    Like

5 Stakeholder management tips

Stakeholder management is the ongoing process of identifying, analyzing, communicating, and negotiating with stakeholders throughout the event planning cycle. To manage stakeholders effectively and efficiently, it is important to create a stakeholder management plan that outlines the strategies and activities for the event. This plan should define the roles, responsibilities, and expectations of each stakeholder group and the event planner. Additionally, using a stakeholder management tool such as Asana, Trello, or Eventbrite can help automate and streamline communication and negotiation processes. Finally, evaluating and improving your stakeholder management is essential; you can conduct a stakeholder management evaluation using surveys, interviews, focus groups, or analytics to identify strengths and weaknesses and provide feedback for improvement.

Add your perspective

Help others by sharing more (125 characters min.)

  • jérémy refoia indépendant
    • Report contribution

    En outre, il est primordial d'évaluer régulièrement l'efficacité de votre gestion des parties prenantes. Cela peut se faire à travers divers moyens tels que des sondages, des entretiens, des groupes de discussion ou des analyses approfondies. Ces évaluations vous permettront d'identifier les points forts à préserver et les domaines à améliorer, offrant ainsi des perspectives précieuses pour optimiser vos pratiques de gestion des parties prenantes à l'avenir.

    Translated

    Like
    • Report contribution

    Time line is extremely important along with the negotiation process.As each stake holder plays a vital role in making the event successful the quality of their work, material used as per commitment, proper maintenance of work hygiene is a also crucial to understand.

    Like

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Help others by sharing more (125 characters min.)

    • Report contribution

    Who is THE most powerful stakeholder in event planning? The Audience that the Event is addressed to. Every decision, every plan, everything that concerns an Event should be based on what the Audience needs, and what will elevate the overall Audience's experience of/from the Event. After all, what's good in planning an Event Project without considering the effect and impact that will be generated for the participants or attendees? Each event is happening to create an impact on its attendees, therefore all other Event stakeholders should join forces to secure the best possible outcome for them!

    Like

    Who are the most powerful stakeholders in event planning? (200) 8

    • Report contribution

    Transparancy is a very crucial thing to consider in any form of work.Expectations and limitations of the stakeholders should be known prior the association.

    Like

    Who are the most powerful stakeholders in event planning? (209) 3

  • Leoni Botha Virtual Office Assistant
    • Report contribution

    Various stakeholders play vital roles in ensuring a successful outcome. From clients and sponsors to vendors and attendees, each group holds significant influence over different aspects of the event. Clients dictate the event's purpose and goals, while sponsors provide crucial financial support and leverage. Vendors contribute essential services, such as catering and audiovisual support, shaping the event's logistics. Lastly, attendees are pivotal stakeholders as their experience and engagement ultimately determine the event's overall success. Recognizing and effectively engaging with these powerful stakeholders can lead to seamless event execution and favourable outcomes.

    Like

    Who are the most powerful stakeholders in event planning? (218) 2

    • Report contribution

    The best event planners learn to predict the needs of their guests. It's crucial for creating an unforgettable experience for your audience. From dietary restrictions to accessibility requirements, understanding your guests' preferences beforehand enables you to cater to their needs effectively, enhancing their overall experience.

    Like
  • Susan Clark-Taylor, EMBA, BA Executive MBA, Jack Welch Management Institute Sassy Su's Sweets Bakery and SMCT Entertainment - Wedding and Event Planning
    • Report contribution

    The stakeholders that must be considered are those who are in attendance. You won't need to plan for the client without those who attend the paid event.There is a difference with a wedding - the bride, groom and their parents are the stakeholders - period.

    Like

Load more contributions

Event Planning Who are the most powerful stakeholders in event planning? (235)

Event Planning

+ Follow

Rate this article

We created this article with the help of AI. What do you think of it?

It’s great It’s not so great

Thanks for your feedback

Your feedback is private. Like or react to bring the conversation to your network.

Tell us more

Report this article

More articles on Event Planning

No more previous content

  • You're starting a new event project with unfamiliar stakeholders. How can you earn their trust effectively?
  • You're facing a weather-related event delay. How do you inform attendees without inciting panic?
  • Your team has a plan in place for an event. How do you navigate a client's conflicting request?
  • You're in charge of an event with tight deadlines. How can you navigate team dynamics to ensure success?
  • Your event vendors fall short on delivery. How will you meet client expectations and save the day?
  • You're faced with unexpected changes at a venue. How can you negotiate without incurring extra costs?

No more next content

See all

Explore Other Skills

  • Market Research
  • Digital Marketing
  • Social Media Marketing
  • Advertising
  • Digital Strategy
  • Content Marketing
  • Public Relations
  • Search Engine Marketing (SEM)
  • Brand Strategy
  • Branding

More relevant reading

  • Event Planning You're striving for success in event planning. What essential skills should you master?
  • Event Planning Here's how you can cultivate effective organizational skills in event planning.
  • Event Planning Here's how you can streamline event planning schedules to reduce wasted time.
  • Event Planning Here's how you can master the key skills for event coordination.

Are you sure you want to delete your contribution?

Are you sure you want to delete your reply?

Who are the most powerful stakeholders in event planning? (2024)
Top Articles
How Do I Make Deleted Data Unrecoverable in 2024
Cryptocurrency in Dubai [UAE Crypto Traders Guide]
Craigslist San Francisco Bay
Dte Outage Map Woodhaven
Wordscapes Level 5130 Answers
Doublelist Paducah Ky
Noaa Swell Forecast
Doby's Funeral Home Obituaries
AB Solutions Portal | Login
Wmlink/Sspr
Weather In Moon Township 10 Days
Identogo Brunswick Ga
Dumb Money, la recensione: Paul Dano e quel film biografico sul caso GameStop
Toy Story 3 Animation Screencaps
Chelactiv Max Cream
Honda cb750 cbx z1 Kawasaki kz900 h2 kz 900 Harley Davidson BMW Indian - wanted - by dealer - sale - craigslist
Prestige Home Designs By American Furniture Galleries
Erica Banks Net Worth | Boyfriend
Shiftselect Carolinas
Greenville Sc Greyhound
Atlases, Cartography, Asia (Collection Dr. Dupuis), Arch…
Phantom Fireworks Of Delaware Watergap Photos
Beaufort 72 Hour
Bleacher Report Philadelphia Flyers
Narragansett Bay Cruising - A Complete Guide: Explore Newport, Providence & More
Dexter Gomovies
Section 408 Allegiant Stadium
12657 Uline Way Kenosha Wi
Jt Closeout World Rushville Indiana
Ff14 Laws Order
Emily Katherine Correro
Dumb Money, la recensione: Paul Dano e quel film biografico sul caso GameStop
Beaver Saddle Ark
Aliciabibs
My.lifeway.come/Redeem
Collier Urgent Care Park Shore
Paperless Employee/Kiewit Pay Statements
Linda Sublette Actress
San Bernardino Pick A Part Inventory
9 oplossingen voor het laptoptouchpad dat niet werkt in Windows - TWCB (NL)
Tfn Powerschool
Pink Runtz Strain, The Ultimate Guide
Craigslist Minneapolis Com
Noga Funeral Home Obituaries
40X100 Barndominium Floor Plans With Shop
Wood River, IL Homes for Sale & Real Estate
FactoryEye | Enabling data-driven smart manufacturing
Sj Craigs
Black Adam Showtimes Near Cinemark Texarkana 14
Chitterlings (Chitlins)
Bones And All Showtimes Near Emagine Canton
Vt Craiglist
Latest Posts
Article information

Author: Corie Satterfield

Last Updated:

Views: 6207

Rating: 4.1 / 5 (42 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Corie Satterfield

Birthday: 1992-08-19

Address: 850 Benjamin Bridge, Dickinsonchester, CO 68572-0542

Phone: +26813599986666

Job: Sales Manager

Hobby: Table tennis, Soapmaking, Flower arranging, amateur radio, Rock climbing, scrapbook, Horseback riding

Introduction: My name is Corie Satterfield, I am a fancy, perfect, spotless, quaint, fantastic, funny, lucky person who loves writing and wants to share my knowledge and understanding with you.