When to Use a Robo-Advisor (and When to Avoid Them) (2024)

Meredith Dietz

When to Use a Robo-Advisor (and When to Avoid Them) (1)

Credit: Alisa Stern; Shutterstock; Quarta, Eightshot_Studio, denvitruk - In-House Art

Robo-advisors have one key purpose: to simplify the investment process. These automated digital platforms use algorithms to provide investment advice, portfolio management, and other services with little to no human intervention. But are they right for your needs? They’re the ultimate “set it and forget it” strategy for passive investors, but the lack of a real human touch could be holding you back. Here are some key pros and cons to consider when deciding if a robo-advisor is your best choice.

Pros of robo-advisors

Low fees

Being aware of the fees you pay is important to investing wisely. One of the biggest appeals of robo-advisors is that they charge far lower fees compared to human financial advisors. Fees range from about 0.25% to 0.50% of assets under management, while they may be closer to 1% for a human financial advisor.

Easy account set-up

Opening a robo-advisor account can take as little as 10 minutes online. The process is very simple compared to meeting with a traditional advisor.

Automated portfolio management

Once you complete the account-opening questionnaire, the robo-advisor will automatically invest your money and manage your portfolio according to your risk tolerances and goals. This hands-off approach is convenient for many.

Tax-loss harvesting

Many robo-advisors offer automated tax-loss harvesting, selling off underperforming assets to offset capital gains and save on taxes. This perk is usually only available from human advisors charging higher fees. Here’s what else to know about using an investment loss to lower your capital-gains tax.

Goal planning

In addition to investment management, many robo-advisors help you plan for specific goals like retirement or buying a home through their app and dashboard.

Cons of robo-advisors

Account minimums

Some robo-advisors do require minimum account balances ranging from $500 to $5,000. This threshold locks out those without much starting capital.

Only basic tax management

While robo-advisors claim to personalize your portfolio, the reality is you still end up with a largely generic asset allocation. There’s little customization beyond your risk profile. I mention tax-loss harvesting above, but automated advising has limits compared to an experienced human advisor who can utilize more advanced strategies. If you want to discuss your unique situation with an advisor, robo-advisors may leave you wanting more.

Lack of complex, personal planning

Robo-advisors are designed to make investing as simple as possible. This means one of their biggest downfalls is that they often offer narrow investment options and generic portfolios, without fully taking your personal situation into account. So, robos work well for generalized goals like retirement. But they lack expertise for specialized needs like estate planning, trusts, and managing options/derivatives.

Should you choose a robo-advisor?

The choice between a robo-advisor and human advisor depends on your situation. For hands-off investing with minimal fees, a robo-advisor could suffice. They can be a great choice for newer, younger investors. But for advanced planning and strategy, a human touch may still be required for advice you can trust. The tradeoff here will be cost, but the value could be well worth it if your advisor knows what they’re doing.

If you do choose to invest in a financial advisor, you should do your own research about whose help you’re enlisting. Be sure to read up on the difference between fee-based and fee-only advisors, as certain financial advisors may not have your best interests at heart. After all, when it comes to finding the right financial planner for you, the last thing you want is to get ripped off.

When to Use a Robo-Advisor (and When to Avoid Them) (2)

Meredith Dietz

Senior Finance Writer

Meredith Dietz is Lifehacker’s Senior Finance Writer. She earned her bachelor’s degree in English and Communications from Northeastern University, where she graduated as valedictorian of her college. She grew up waitressing in her family restaurant in Wilmington, DE and worked at Hasbro Games, where she wrote rules for new games. Previously, she worked in the non-profit space as a Leadership Resident with the Harpswell Foundation in Phnom Penh, Cambodia; later, she was a travel coordinator for a study abroad program that traced the rise of fascist propaganda across Western Europe.

Since then, Meredith has been driven to make personal finance accessible and address taboos of talking openly about money, including debt, investing, and saving for retirement. Outside of finance writing, Meredith is a marathon runner and stand-up comedian who has been a regular contributor to The Onion and Reductress. Meredith lives in Brooklyn, NY.

Read Meredith's full bio

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When to Use a Robo-Advisor (and When to Avoid Them) (2024)

FAQs

When to Use a Robo-Advisor (and When to Avoid Them)? ›

Robo-advisors also earn money by promoting financial products and services, like mortgages, credit cards, or insurance, to their customers. They do this through partnerships with other companies. If your robo-advisor's fees are higher than what you earn from your investments, you might be better off not using one.

When to use a robo-advisor? ›

Like any type of investment, determining whether a robo-advisor is right for you depends on your goals and preferences. Given their low cost and low minimums to get started, robo-advisors could represent an attractive option for people who are newer to investing or have smaller amounts to invest.

What is a disadvantage of using a robo-advisor? ›

The cost of a robo-advisor depends on the company you choose, but any fees will usually include… A management fee: This is a fee that is paid directly to the robo-advisor. An expense ratio: There may also be a fee for the funds the robo-advisor selects on your behalf.

What is the biggest downfall of robo-advisors? ›

The Role of Robo Advisors

Here are some of the biggest mistakes I see investors make when they go it alone: Lack of diversification. Inappropriate allocation for risk tolerance level. Too high of cash concentration.

What criteria and features would you look for if you chose to use a robo-advisor? ›

The best robo-advisors offer easy account setup, robust goal planning, account services, and portfolio management. Additionally, they offer security features, comprehensive education, and low fees.

Should I use robo-advisor for my Roth IRA? ›

Key Takeaways

Robo-advisor accounts often have expense ratios or may charge a membership fee for their services. Robo Roth IRAs allow individuals to get all the benefits of a human advisor without the high cost. Robo Roth IRA advisors offer convenience and flexibility while being armed with the latest tax legislation.

Why would you use a robo-advisor instead of a personal financial advisor? ›

Many robos offer automated services that would be tough for a human to replicate, such as daily tax-loss harvesting. They may also automatically rebalance your portfolio when it deviates from the preset target allocations. Another positive is that it's easy to open a robo-advisor account online.

Do millionaires use robo-advisors? ›

Nearly 7 in 10 Millennial millionaires have some money in robos or automated portfolios. Moreover, nearly 20% of Millennial and Gen Z households who know the investment products they own have some money in robos versus only 13% of Gen X and only 2% of Boomer+ households (Boomers and older).

Should retirees use robo-advisors? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

Are robo-advisors beating the market? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

Can you lose money with robo-advisors? ›

Can You Lose Money with a Robo-Advisor? Robo-advisors are much quicker to respond to changes in your assets, but they are not able to predict market outcomes. It is just as possible to lose money using a robo-advisor as it is using a human advisor.

What is the average return on a robo-advisor? ›

Robo-advisor performance is one way to understand the value of digital advice. Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year.

Do robo-advisors outperform index funds? ›

Robo-advisors often build portfolios using a mix of various index funds. But depending on the asset class mix and the particular index funds selected, a robo-advisor may underperform or outperform a broad equity index like the S&P 500.

Why are robo-advisors bad? ›

Drawbacks of Robo-Advisors

Some robo-advisors only offer human support for tech- and account-related questions, which means there's no one to answer questions about your investments. Others have a hybrid model which may give you access to human advisors.

What are the disadvantages of returning robo-advisors? ›

The generic cons of Robo Advisors are that they don't offer many options for investor flexibility. They tend to not follow traditional advisory services, since there is a lack of human interaction.

What are the fees for a robo-advisor? ›

Funds' expense ratios: The robo-advisor will invest your money in various funds that also charge fees based on your assets. The fees can vary widely, but across a portfolio they typically range from 0.05 percent to 0.25 percent, costing $5 to $25 annually for every $10,000 invested, though some funds may cost more.

Who benefits from robo advising? ›

Across all investors, robo-advising reduces idiosyncratic risk by lowering the holdings of individual stocks and active mutual funds and raising exposure to low-cost indexed mutual funds.

Do robo-advisors beat the market? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

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