Twitter (now X) wants its users to post more because of its ephemeral nature. In fact, social media statistics reveal that 500 million posts are sent per day—that’s like 6,000 posts each second!
Isn’t that overwhelming? How are you even going to cut through this noise and get more engagement and clicks on your Twitter timeline?
Well, one of the contributing factors to getting maximum clicks and engagement is publishing witty and captivating content while your audience is online.
So, we went ahead and conducted a thorough study on over 50,000 Twitter accounts to study the best time to post on Twitter (now X) you can use to reach the maximum number of people possible.
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Best Time to Post on Twitter (X)
The best time to post on Twitter is in the morning, 8 am to 10 am, and evening, 6 pm to 9 pm, on weekdays, and early afternoon to evening, 11 am to 5 pm on weekends. We’ve reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations.
- Monday: 10 am EST
- Tuesday: 1 pm EST
- Wednesday: 9 am EST
- Thursday: 1 pm EST
- Friday: 11 am EST
- Saturday: 11 am EST
- Sunday: 11 am EST
Note: The timings given above are in the Eastern Time Zone (EST).
In addition to the optimal time, you can dive into SocialPilot’s study, which breaks down the average good times to post throughout the week.
The Best Time to Post on Twitter (X) on Monday
The best time to post on Twitter on Monday is 10:00 AM – 12:00 PM EST / 7:00 AM – 9:00 AM PST.
Many people are catching up on emails and social media updates after the weekend, making this a sweet spot to grab their attention.
The Best Time to Post on Twitter (X) on Tuesday
The best time to post on Twitter on Tuesday is 1:00 PM – 3:00 PM EST / 10:00 AM – 12:00 PM PST.
Lunch break is prime time for reaching your audience, as they’re taking a break from work and scrolling through social media.
The Best Time to Post on Twitter (X) on Wednesday
The best time to post on Twitter on Wednesday is 9:00 AM – 11:00 AM EST / 6:00 AM – 8:00 AM PST.
This time, it catches both the early birds who starting their day and those checking social media during their morning commute or right after waking up.
The Best Time to Post on Twitter (X) on Thursday
The best time to post on Twitter on Thursday is 1:00 PM – 4:00 PM EST / 10:00 AM – 1:00 PM PST.
Similar to Wednesday, afternoon tends to be a high-traffic zone for Twitter.
The Best Time to Post on Twitter (X) on Friday
The best time to post on Twitter on Friday is 11:00 AM EST / 8:00 AM PST.
On Fridays, people often look for a lighter break before the weekend, so a morning or early afternoon tweet can catch their eye.
The Best Time to Post on Twitter (X) on Saturday
The best time to post on Twitter on Saturday is 11:00 AM EST / 8:00 AM PST.
After a hectic week, people become more relaxed on the weekends, so they might browse Twitter throughout the day. However, the late afternoon/early evening window can still be a good spot.
The Best Time to Post on Twitter (X) on Sunday
The best time to post on Twitter on Sunday is 11:00 AM EST / 8:00 AM PST.
Similar to Saturday, people are relaxed and browsing through the internet.
Key Takeaways:
In a nutshell, based on all the data collected by multiple brands, we can say that it is always safe to post your post during the:
- Office commute times when people travel to work in the early morning or wind up their workday and are coming back home.
- People always check their Twitter feed during breaks, so tweeting during lunch hours is also a good option.
- Weekends are the least favorite days to post anything on Twitter. The majority of your audience is usually out, busy with their personal lives. So, it is important to schedule your posts for weekdays.
Why Does Posting at the Right Time Matter?
Because of regular updates in the Twitter algorithms, the chronological feed is back in the game again, making your posts’ timing more crucial than ever before.
Since 2016, Twitter (now X)has also been running its feeds, just like other social media platforms, on an engagement or popularity basis and not on reverse chronology. But now, citing users’ feedback, Twitter allows people to switch their feeds from “Top-ranked post” to “Latest post post” in a click.
But hold on! What does this even imply?
A reverse-chronological feed means Twitter (now X) users see a post as they are being posted. But here’s the catch! As time passes, more recent posts will replace these on the top of the feed.
That is why you need to publish your tweet when most of your audience is online or schedule it for the right time.
Before we go ahead, let us also check the data from leading social media marketing firms that align with our findings regarding the optimal posting times for brands on Twitter.
- HowSociable suggests that 9 am to 10 am is the best time, and Friday is the best day to post on Twitter.
- G2 learning hub also favors the 9 am to 4 pm time frame during weekdays, with Friday showing the most engagement at 3 pm.
- Trackmaven favors Thursday as the best day to post on Twitter.
- Hubspot claims the best time to post is between 8-10 am and 6-9 pm to share your content on Twitter (now X).
- Metricool puts its best on 3 to 4 pm.
Note: All the above times are in PST.
How we’ve identified the right time to post on Twitter (X)?
Our team conducted a comprehensive study to determine the best times to post on Twitter (now X), analyzing around 7,00,000 posts published from around 50,000+ Twitter accounts connected to SocialPilot. The study analyzed the performance of these posts, specifically observing how their engagement rates varied depending on the exact hours and days of the week they were shared. The findings pinpoint the best times to post on Twitter every day of the week.
Before we move ahead, here are other recent related studies:
- What is the best time to post on Facebook?
- What is the best time to post on LinkedIn?
- What is the best time to post on Instagram?
- What is the best time to post on TikTok?
- What is the best time to post on YouTube?
How to Find Your Best Time For Posting on Twitter?
So now that we have gone over the basic timelines you can use to strengthen your Twitter marketing strategy, let’s find the best time to post specifically for your brand. You can use Twitter itself to derive them.
Dig Into Your Twitter Analytics to Find the Best Time to Post
Twitter Analytics gives you a complete overview of your Tweet impressions, profile visits, and other engagement factors.
Moreover, you can use Twitter Analytics to track your progress over time and make new posting strategies along the way. To make it easier, you can use Twitter analytics tools to give you an overview of your Twitter profile.
Let’s get started.
Go to the analytics section of your Twitter account to get a complete overview of your account’s engagement in the past month.
Under the “Tweets” section, you get complete information about your tweet activity. In the top right corner, you can choose how far back you want to see the activity data of your post.
You can also hover above the graph to see the tweet activity data for a chosen period. It will show you a quick look at the number of post you have sent and the organic and paid impressions you have on a particular day.
Moreover, you can see your top tweets and the impressions, engagement, and engagement rates they are getting. Here, you can easily figure out what kind of content is working for you.
You can see the graphical representation of the engagement rate, clicks, retweets, likes, and replies on the right side.
These many informative insights into account will help you evaluate your best time to post on Twitter with ease. Now, it is time to test the data you have collected.
Test out Different Post Timings Using an X (Twitter) Scheduling Tool
Unlike Facebook analytics, Twitter doesn’t directly tell you the best time to post. But still, as discussed above, it gives you enough insights to find out the best time by doing trial experiments.
Just break down your experiments over a period of one month. Each day of this month, post your post in the morning, noon, and evening at a specific set of times.
Now, this seems to be a tedious job, and that is where a scheduling tool such as SocialPilot comes to your aid.
SocialPilot lets you schedule your post way ahead of time and automatically posts them on the time and date that you have chosen.
With SocialPilot’s scheduling capabilities, you can experiment with different time slots without any hassle. All you have to do is select multiple time slots for every day of the month, and your created posts will be published on Twitter automatically.
After a month of experimenting with different time slots, you can go back and check your data to see which time and day generated the most engagement.
After that, keep using the scheduling tool regularly to post at your peak times.
Schedule your posts automatically at the best time using SocialPilot to get more engagement.
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Conclusion
With new algorithm updates in play, now you know how important it is to time your post. Sending out posts at your brand’s peak times will help you engage with your audience better and eventually attract promising prospects. Use the strategies given in this blog to find the best time.
Take inspiration from general popular time, analyze your statistics with Twitter analytics, and use tools to find the best time. Once you find a pattern, use Twitter marketing tools like SocialPilot to post on those best of all times for your brand.
