What you need to know about impact investing (2024)

What are impact investments?

What you need to know about impact investing (1)
impact investments
Noun: Impact investments are investments made with the intention to generate positive, measurable social and/or environmental impact alongside a financial return.

Impact investments can be made in both emerging and developed markets, and target a range of returns from below market to market rate, depending on investors' strategic goals.

The growing impact investment market provides capital to address the world’s most pressing challenges in sectors such as sustainable agriculture, renewable energy, conservation, microfinance, and affordable and accessible basic services including housing, healthcare and education.

What are the elements of impact investing?

Note: On April 3, 2019, the GIIN published thecore characteristics of impact investing, which complement this definition and aim to provide further clarity about how to approach impact investing.

The practice of impact investing is defined by the following elements:

  • What you need to know about impact investing (2)

    Intentionality

    An investor’s intention to have a positive social and/or environmental impact through investments is essential to impact investing.

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    Investment with return expectations

    Impact investments are expected to generate a financial return on capital or, at minimum, a return of capital.

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    Range of return expectations and asset classes

    Impact investments target financial returns that range from below market (sometimes called concessionary) to risk-adjusted market rate, and can be made across asset classes, including but not limited to cash equivalents, fixed income, venture capital and private equity.

  • Impact measurement

    A hallmark of impact investing is the commitment of the investor to measure and report the social and/or environmental performance and progress of underlying investments, ensuring transparency and accountability while informing the practice of impact investing and building the field.

Investors’ approaches to impact measurement will vary based on their objectives and capacities. Measurement choices usually reflect investor goals and investor intention. In general, best practices for impact investing include:

  • Establishing and stating social and/or environmental objectives to relevant stakeholders
  • Setting performance metrics and targets related to these objectives using standardized metrics wherever possible
  • Monitoring and managing the performance of investees against these targets
  • Reporting on social and/or environmental performance to relevant stakeholders

Learn more about the Core Characteristics of Impact Investing

Why impact investing?

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Impact investing challenges the long-held views that social and/or environmental issues should be addressed only by philanthropic donations, and that market investments should focus exclusively on achieving financial returns.

The impact investing market offers diverse and viable opportunities for investors to advance social and/or environmental solutions through investments that also produce financial returns.

Many types of investors are entering the growing impact investing market. Here are a few common investor motivations:

  • Banks, pension funds, financial advisors andwealth managerscan provide client investment opportunities to both individuals and institutions with an interest in general or specific social and/or environmental causes.
  • Institutionalandfamily foundationscan leverage significantly greater assetsto advance their core social and/or environmental goals, while maintaining or growing their overall endowment.
  • Government investorsanddevelopment finance institutionscan provide proof of financial viability for private-sector investors while targeting specific social and/or environmental goals.

Who is making impact investments?

What you need to know about impact investing (7)

Impact investing has attracted a wide variety of investors, both individual and institutional.

  • Fund managers
  • Development finance institutions
  • Diversified financial institutions and banks
  • Private foundations
  • Pension funds and insurance companies
  • Family offices
  • Individual investors
  • Non-governmental organizations
  • Religious institutions
  • Corporates

GIIN Investors’ Council

The GIIN Investors’ Council, a leadership group for active large-scale impact investors, are among the leading institutional impact investors globally.

View Investors' Council members

How do impact investments perform financially?

What you need to know about impact investing (8)

Impact investors have diverse financial return expectations. Some intentionally invest for below-market-rate returns, in line with their strategic objectives. Others pursue market-competitive and market-beating returns, sometimes required by fiduciary responsibility. Most investors surveyed in theGIIN's 2023 Annual Impact Investor Surveypursue competitive, market-rate returns.

What you need to know about impact investing (9)

Respondents also report that portfolio performance overwhelmingly meets or exceeds investor expectations for both social and/or environmental impact and financial return, in investments spanning emerging markets, developed markets and the market as a whole.

What you need to know about impact investing (10)

Although very few investors report significant risk events in their impact investing portfolios, business model execution and management is by far the most often cited contributor to risk.

Impact Investing Decision-making: Insights on Financial Performance

  • What you need to know about impact investing

    Impact Investing Decision-making: Insights on Financial Performanceuncovers insights into financial performance and explores the increasing sophistication with which impact investors are approaching decision-making. Specifically, it finds that impact investors are applying a multi-dimensional approach to decision-making, considering impact objectives and impact risks alongside traditional factors such as financial return, financial risk, resource capacity, and liquidity constraints. Experienced impact investors exercise this dynamic approach to assess how they can most efficiently achieve their optimal impact and financial performance. This dynamic decision-making highlights growing maturation within the industry as impact investors are becoming more sophisticated in their approaches to performance management and capital allocation.

    Drawing on data from six of the industry’s existing financial performance studies, this report also offers a synthesis of impact investment financial performance and additionally analyzes the GIIN’s2020 Annual Impact Investor Surveyresponses of 161 impact investors seeking risk-adjusted, market-rate returns. This report also highlights practical examples of leading impact investors, including: Anthos Fund & Asset Management, IDP Foundation, Inc., Incofin Investment Management, UBS Global Wealth Management & UBS Optimus Foundation, and Vox Capital, offering an inside look at how various facets influence their decisions on capital allocation and performance management.

    The report confirms earlier findings from the GIIN’s research around financial performance of private debt, private equity, and real assets and expands on this research to focus on various facets of impact investment performance, including risk, financial return, and impact. Download the report below:

View Report

What are some global examples of impact investing?

The impact investing industry is full of success stories: stories about impact investors using the power of their capital differently, stories about entrepreneurs with exciting new ideas and stories about the end consumers who benefit from fresh solutions. All three of these perspectives are woven together in these impact investing success stories:

  • Acumen and Everytable: Bringing Good Health into Reach
  • LeapFrog and Bima: Reaching the Unreachable
  • Patamar Capital and Kinara Capital: Transforming Lives, Livelihoods, and Local Economies

Plus, read these stories to explore how impact investing is improving the lives ofwomen in Bolivia, thepeople and environment of Mongoliaandbilingual communities the United States.

Click through the case studies below to view impact investing examples:

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    The Entrepreneurs Improving Menstrual Health in Mali

    Adam and Awa Drabo, founders of Sutura, have a mission to improve menstrual health by increasing access to sanitary pads in their country and across the continent.

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    Housing That's Good for Business and the World

    At the Green at 9 and 90, investing in residents’ quality of life and sustainability measures is beneficial across the board.

View more Case Studies

How big is the impact investing market?

The GIIN estimates the size of the worldwide impact investing market at $1.164 trillion USD, marking the first time that the organization’s widely-cited estimate has topped the $1 trillion USD mark. The figure, which is the central finding of the GIIN’s 2022: Sizing the Impact Investing Marketreport, reflects an increasingly comprehensive measurement of impact assets under management globally.

The report, which was produced with the financial support ofNuveen,also spotlights two areas of development in the market that are becoming increasingly prevalent: green bonds and corporate impact investing.

What is the current state of the impact investing market?

What you need to know about impact investing (14)

While some investors have been making impact investments for decades, recently there has emerged a new collaborative international effort to accelerate the development of a high- functioning market that supports impact investing. While this market is still relatively new, investors are optimistic overall about its development and expect increased scale and efficiency in the future.

Impact investors generally recognize broad progress across key indicators of market growth...

What you need to know about impact investing (15)

... but also acknowledge that some challenges remain.

Where can I go for more information?

The GIIN builds critical market infrastructure and supports activities, education, and research that help accelerate the development of the impact investing field. Be sure to check out the following resources:

  • GIIN Membership

    Tap into the leading network of like-minded investors and organizations interested in deepening their engagement with the impact investing market.

  • IRIS

    IRIS+ is the GIIN's catalog of generally-accepted performance metrics.

  • Research

    The Research Center houses the latest information about market activities and trends, performance, practice, and more.

  • Faith-Based Investors Hub

    The Faith-Based Investing Hub provides a space for faith-based investors and their service providers supporting faith-based investors to engage in learning, leading, and collaboration.

What you need to know about impact investing (2024)

FAQs

What you need to know about impact investing? ›

Impact investing is an investment strategy that seeks to generate financial returns while also creating a positive social or environmental impact. Investors who follow impact investing consider a company's commitment to corporate social responsibility or the duty to positively serve society as a whole.

What are the biggest challenges in impact investing? ›

Respondents identified diverse challenges in terms of attracting more capital to impact investment. They cited a lack of tailored impact investment products, the complexity of impact measurement and reporting, and the lack of transparency on impact being delivered as being among the top themes that need addressing.

What are the factors of impact investing? ›

What are the elements of impact investing?
  • Intentionality. An investor's intention to have a positive social and/or environmental impact through investments is essential to impact investing.
  • Investment with return expectations. ...
  • Range of return expectations and asset classes. ...
  • Impact measurement.
Jan 1, 2023

What is the importance of impact investment? ›

Impact investing provides funding and support to innovative solutions developed by entrepreneurs and social enterprises. Creating positive externalities. Companies can generate social, environmental, and economic benefits for communities and regions through impact investing.

How do I get started in impact investing? ›

4 steps to start impact investing
  1. Learn the lingo and do some research. Educate yourself about some of the acronyms and terminology you're likely to see in the impact-investing sphere, Rabsey advises. ...
  2. Start the conversation. ...
  3. Expect a return. ...
  4. Start small—and start now.

What are examples of impact investing? ›

Invest directly in private companies or funds with an explicit social mission. This may be through venture capital investment or share purchases. For example, you could invest in companies that focus on solar power, carbon sequestration or alternative fuels. Lend to a nonprofit, whose mission you want to support.

Is impact investing risky? ›

Like traditional investments, impact investments involve an assessment of risk and return. Investors expect a financial return on their investment, or at minimum, a return of capital. The risk-return profile varies depending on the specific impact investment.

What are the 3 investing mistakes? ›

The worst mistakes are failing to set up a long-term plan, allowing emotion and fear to influence your decisions, and not diversifying a portfolio.

What is the future of impact investing? ›

The impact investing market is experiencing substantial growth and is expected to reach significant milestones in the coming years: The global impact investing market size is anticipated to grow from USD 3 trillion in 2023 to USD 7.78 trillion by 2033, at a compound annual growth rate (CAGR) of 18.8%.

What is the difference between ESG and impact investing? ›

Impact investing allows for a more direct and measurable impact on specific issues, while ESG investing provides a broader framework for considering sustainability factors across a range of investments.

Which are the 4 core characteristics of impact investment? ›

Characteristics of impact investing

These four characteristics are (1) Intentionality, (2) Evidence and Impact data in Investment Design, (3) Manage Impact Performance, and (4) Contribute to the growth of the industry.

What are the stages of impact investing? ›

Stage one is for investors who want to behave responsibly, stage two is for investors who want to generate long-term returns from sustainable opportunities and stage three is for investors who want to make a larger scale impact whilst generating a return - for example, increasing access to affordable housing.

What are the challenges of impact investing? ›

The different types of impact investments

There are a number of risks and challenges associated with impact investing. One of the key risks is that impact investments may not generate the intended social or environmental impact. Another risk is that financial returns may be lower than anticipated.

What makes a good impact investor? ›

Intentionality Impact investing is marked by an intentional desire to contribute to measurable social or environmental benefit. Impact investors aim to solve problems and address opportunities.

What is impact investment for dummies? ›

The flip side of the cause-conscious investing coin is called impact investing, which is directing funds toward what an investor sees as a particular social good or positive outcome while also making money. A common industry slogan is that impact investing means "doing good while doing well."

What are the core characteristics of impact investing? ›

Characteristics of impact investing

These four characteristics are (1) Intentionality, (2) Evidence and Impact data in Investment Design, (3) Manage Impact Performance, and (4) Contribute to the growth of the industry.

How much can you make in impact investing? ›

Impact Investing Salary
Annual SalaryMonthly Pay
Top Earners$141,500$11,791
75th Percentile$92,000$7,666
Average$71,780$5,981
25th Percentile$40,000$3,333

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