What’s Coin Master and why are people spending so much money on it? (2024)

What’s Coin Master and why are people spending so much money on it? (1)

What’s Coin Master and why are people spending so much money on it? (2)

Coin Master is the number one app in the UK and the US for consumer spending, raking in hundreds of millions of dollars.

In fact, it has an estimated daily revenue of US$189,386 (AU$277,488) with users spending an average $9.38 per download. With 81 million downloads, that’s a lot of money.

According to Sensor Tower, that massive market saw the game accumulate more than $733 million in the year to October 2019.

What’s Coin Master and why are people spending so much money on it? (3)

So what’s the big deal?

Launched in 2010, the game took nearly a decade to kick off in popularity but surged in popularity from 2018 onwards.

The idea behind the game is straightforward: earn coins, use the coins to build Viking villages and then pillage your friends’ villages and take their coins. You can also play to score tools like hammers or shields to defend your own village.

But the game also relies on its coin-slot feature. Users build, upgrade, battle and defend, but the ability to do so depends on what their slot machine throws up.

The machine acts like one in a casino, but players get five free spins an hour. After that, you need to pay for more spins.

This means that if you wanted to expand your village, you could be waiting a long time.

And thanks to what users describe as the ability to build “really cool villages”, the temptation to throw in a bit of real money is acute.

Then there’s the “wonderful” graphics and social component that has users describing it as “VERY addicting”.

The 2020 App Annie State of Mobile report notes that while only 1 per cent of time spent mobile gaming worldwide is spent on casino games, that style of game accounts for 6 per cent of total gaming expenditure.

Critics of the app have accused it of rigging the game in favour of those who spend more money by granting them the ability to raid villages with higher volumes of coins.

But with an average 4.5 star rating on the Apple app store, it looks like this game is here to stay.

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What’s Coin Master and why are people spending so much money on it? (2024)

FAQs

What’s Coin Master and why are people spending so much money on it? ›

Coin Master is, ostensibly, a game about building up a village using cash earned from playing a slot machine. Build up your village enough, and you unlock the next village, which in turn increases the value of your rewards.

What's the point of Coin Master? ›

Gameplay. The objective of Coin Master is to win coins to upgrade items in order to build up villages and progress through the levels. Coin Master can be found under the 'Adventure Game' category in the app stores, but uses gambling mechanics.

Why is Coin Master so popular? ›

CoinMaster is a hyper-casual gaming app, which means that it's free to play, super simple and doesn't require much intellectual investment. Everybody can play this game—kids, moms, dads, grandmothers—it's fun for everyone. The game mechanics are simple.

How much do people spend on Coin Master? ›

Coin Master IAP revenue worldwide 2020-2024

Thanks to in-app purchases and microtransactions, the app generated revenue of 55.64 million U.S. dollars through player spending worldwide in March 2024. The app has surpassed 4 billion U.S. dollars in lifetime player spending.

Should I spend money on Coin Master? ›

Yes, Coin Master is free to download and play.

While you will periodically asked if you'd like to spend money on in-game purchases to build up your village more quickly, you do not need to spend any money in order to simply play and enjoy the game.

What are the benefits of Coin Master? ›

Coin Master provides a daily opportunity to spin a wheel and earn rewards, including spins. Make sure to log in every day to claim your free spin. As you progress through the game, you'll collect cards. Completing card sets not only unlocks rewards but also provides spins as bonuses.

Has anyone ever completed Coin Master? ›

Short Answer. Yes, completing Coin Master is achievable through strategic planning, resource management, and leveraging community support. While challenging, success comes from dedication and smart gameplay.

Does Coin Master give you real money? ›

Coin Master is a thrilling mobile game that lets you build villages and raid others for coins. But when it comes to earning real cash, the answer is no. Coin Master does not pay out real money to its players. While Coin Master offers a world of fun with spins and coins, these rewards stay within the game.

What is the Coin Master controversy? ›

The lawsuit says critics have slammed Coin Master for calculating the number of spins a player needs to obtain a prize and then “rigs the outcome so the player expends the maximum amount of money possible in pursuit of such prize.” Moreover, the suit mentions the existence of “constant stories” of players who come up ...

How much does Coin Master make per day? ›

According to Appmagic data, Coin Master peaked on November 27 2021, when it earned Moon Active $4.2m in a single day. Over the last 30 days, the game has earned its developer an average of $2.3m daily, and in the last two months, the game has earned Moon Active around $16.4m per week, on average.

Can I cash out in Coin Master? ›

Unfortunately, you cannot directly cash out or convert your Coin Master coins into real money. The game doesn't offer a feature to exchange in-game currency for real-world cash. Coin Master, developed by Moon Active, is a free-to-play mobile game where your progress is driven by coins and spins.

Why is Coin Master so addictive? ›

The game's simplistic and interactive design, as well as utilization of psychological lures in casino games can easily turn players into gambling addicts. Developing an awareness of these tricks may help you to not fall into the rabbit hole.

Which country plays Coin Master the most? ›

Coin Master has been most successful in the United States, where it has grossed $260 million, or 51 percent of total revenue to date. Great Britain ranked second in terms of gross revenue, accounting for nearly $79 million, or 14.5 percent.

How do you win big in Coin Master? ›

Mastering the Art of Coin Collection

Collecting more coins is key in Coin Master. Participating in events is a great way to earn rewards. These events offer spins, coins, and even magical chests. And remember, inviting friends not only makes your circle bigger but also earns you nice bonuses.

What is the hardest card to get in Coin Master? ›

Some of the rarest cards include Martian Lettuce, Kettle, Farmer Feng, and Santa. The rarity of these cards makes them highly sought after and a topic of much discussion among the Coin Master community. Remember, the thrill of the hunt is part of what makes Coin Master so addicting!

How does Coin Master make so much money? ›

When it comes to Coin Master monetization, it is based entirely on in-app purchases. In-app purchases are the game's main source of income and are omnipresent throughout the game. If the players are not looking to purchase anything in the game, they have the option of becoming social.

Is there an end to Coin Master? ›

Coin Master does not have a traditional end. The game continuously updates, adding new villages and challenges for players.

What does the master of coin do? ›

The Master of Coin is in charge of the royal treasury, advises the monarch on financial matters, and is responsible for raising money to meet the Crown's needs.

How do you win Coin Master? ›

Winning Strategies for Coin Master

Start by snagging as many spins as possible. Spins are your ticket to earning coins, attacking villages, and defending your own. Another golden rule is to keep those shields up. Shields protect your village from attacks.

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