What Is Zero-Based Budgeting? | Process and Examples (2024)

To stay on top of your business expenses, you need to constantly plan and update your small business budget. When you make a traditional budget, you use the previous budget and tweak it. This might not be the most effective way to make a budget, especially for small companies. Another option is zero-based budgeting. What is zero-based budgeting?

What is a budget in business?

Before learning about zero-based budgeting, it’s important to understand the different parts of a typical business budget. Here are three things a budget needs to do:

  1. Project revenue: How much will you earn?
  2. Determine expenses: How much will you spend?
  3. Predict profits: How much will you have after expenses?

What is the zero-based budgeting approach?

Zero-based budgeting (ZBB) is an approach to making a budget from scratch. The budget is not based on previous budgets. Instead, the budget starts at zero.

With zero-based budgeting, you need to justify every expense before adding it to the official budget. The goal of zero-based budgeting is to reduce spending by looking at where costs can be cut.

Your employees might be involved in creating a zero-based budget. You can ask employees what kind of expenses they will have and figure out where you can reduce business expenses. If an expense does not benefit the business, or if it can be done in-house, it is axed from the budget.

Zero-based budgeting process

There are a few different steps in zero-based budgeting to keep in mind. The process of zero-based budgeting follows the same basic steps:

  1. Identify business goals
  2. Develop and analyze new ways to achieve goals
  3. Discover new ways to fund business processes
  4. Prioritize funds

By following these zero-based budgeting steps, you will determine what expenses go toward achieving business goals that directly benefit your company. Then, you can find new ways to spend.

With ZBB, you might find that your budget fluctuates significantly between periods. You might have a budget of $50,000 one year and $35,000 the next since budgets aren’t based on previous ones.

When to use zero-based budgeting

As a small business owner, you’re busy. You might not have time to make a budget from scratch every few months or even each year.

Some companies might benefit from creating a zero-based budget once every few years and using a traditional budget in the meantime.

Zero-based budgeting vs. traditional budgeting

Unlike traditional budgeting, zero-based budgeting does not look at budgets made in prior years. Traditional budgeting looks at prior-year budgets and adjusts based on the information in those budgets. For example, if you hire one new employee, you would increase your budget since you would add new wages to your payroll expenses.

Zero-based budgeting is more time-consuming than the traditional approach because you need to start from scratch and strategize where your expenses can be cut. You need to know where every dollar is going to implement zero-based budgeting.

Both zero-based and traditional budgeting are important in creating departmental budgets. If you have managers of different departments, you might allocate funds to them for the year. With traditional budgeting, managers are encouraged to spend their allowance so they don’t lose it. Zero-based budgeting is a little more frugal, and you might not see unnecessary spending, since every expense is accounted for.

How can zero-based budgeting help small businesses?

Zero-based budgeting is a great way to improve and manage your small business budget. It can help you:

Create your first budget: Zero-based budgeting is necessary if you are a startup. Startups do not have previous budgets to look at, so you would need to start from scratch. This gives you the chance to really plan your budget and shop around for the most inexpensive vendor.

Save money: Zero-based budgeting can help you save money and improve your profits for the year. By analyzing where unnecessary business expenses are coming from, you can eliminate them. Instead of doling out cash for the same things that have no benefit to your business, you can strategize how to effectively spend money.

Know where money is going: If you give managers a budget, you want to know where the money is going. Managers must write a description of how much money they need and what they will use it for.

Zero-based budgeting example

Let’s say you run a hair salon and sell shampoo and conditioner to customers. Last year, you purchased these products from another company for $30,000.

You decide to use zero-based budgeting for the upcoming year. As you’re listing expenses, you realize you can make your own hair products for cheaper than the supplier’s price. Making your own products will save you $22,000.

When creating your zero-based budget, you would only mark $8,000 ($30,000 – $22,000) as the expense budget for the beauty products.

You also realize that you can cut back on advertisem*nts. Instead of spending $10,000 in this example of zero-based budgeting, you only need to spend $3,000. You would mark $3,000 for advertisem*nts.

And, you find out you can get a better rate from a different office supplier, saving you $500. Instead of $1,500, your supplies will now only cost you $1,000.

If you had based your upcoming budget on a previous year’s budget, you might not have realized the different expenses you could cut back on. But with zero-based budgeting, you make sure that every dollar is accounted for.

Want to know if you’re sticking to your budget? You need a way to keep track of the money coming into and going out of your business. Patriot’s online accounting software lets you easily track income and expenses, so you can make adjustments to your budget. Try it for free today!

This article is updated from its original publication date of July 27, 2017.

This is not intended as legal advice; for more information, please click here.

What Is Zero-Based Budgeting? | Process and Examples (2024)

FAQs

What Is Zero-Based Budgeting? | Process and Examples? ›

With a zero-based budget, you ensure your income minus your expenses equals zero. This way, every dollar you earn has a purpose and is accounted for. This strategy helps you manage your money to cover your living expenses and strive to improve your financial health.

What is a zero-based budget with an example? ›

For example, let's say you're using zero based budgeting for your monthly expenses. You begin by listing all your sources of income, then allocate funds to different categories such as rent, groceries, utilities, and entertainment. This method encourages intentional spending and helps you maximize your money.

What is a zero-based budget in your own words? ›

A zero-based budget is a framework that assigns a job to every dollar of your take-home pay. In other words, you're aiming for what you bring in and what you send out to hit zero each month.

What is zero-based costing with an example? ›

Zero-Based Costing is a strategic cost management approach where costs are analyzed and justified from a "zero base" without considering historical expenditures. Zero-Based Cost of a manufactured product consists of item wise detailed cost of raw material, manufacturing process, tooling and overheads.

What are some examples of companies using zero-based budgeting? ›

Among the businesses using zero-based budgeting in 2023 and beyond include, but aren't limited to:
  • Auto manufacturer General Motors Co.
  • Industrial firm Honeywell International Inc.
  • Cosmetics business Coty Inc.
  • Chocolate maker Hershey Co.
  • Alcoholic-beverage company Diageo PLC.
Feb 24, 2023

What best describes zero-based budgeting? ›

Zero-based budgeting (ZBB) is a budgeting technique in which all expenses must be justified for a new period or year starting from zero, versus starting with the previous budget and adjusting it as needed.

What is a zero-based budgeting short term? ›

Zero-based budgeting differs from traditional budgeting in that the companies using it create a budget for each new period. Potential drawbacks of this method are that it can reward short-term thinking and be resource-intensive. Zero-based budgeting can be manipulated by savvy managers.

What is zero-based budgeting for dummies? ›

Zero-based budgeting is when your income minus your expenses equals zero. Perfect name, right? So, if you make $5,000 a month, everything you give, save or spend should add up to $5,000. Every dollar that comes in has a purpose, a job, a goal.

What is zero-based budget for it? ›

Rather than budgeting as usual, zero-based budgeting is a decision-making approach requiring every line item of the IT budget to be approved. The ZBB method opens with no assumptions about what level of funding it will take to run and grow the business for the next twelve months.

Why is Coca Cola using zero-based budgeting? ›

In recent years, The Coca-Cola Company (KO) is facing decreased global demand for its soft drinks due to customer health concerns about the sugary drinks. It has responded to decreased demand with a variety of ways, including cost cutting measures.

Who would use zero-based budgeting? ›

The practice favors areas that achieve direct revenues or production because their contributions are more easily justifiable than in departments such as client service and research and development. Zero-based budgeting is primarily used in business but it can be used by individuals and families, too.

When would you use a zero-based budget? ›

If you want a tool that will help you put every dollar of your income to its highest and best use, a zero-based budget could work for you. A zero-based budget is one in which every dollar is allocated for a specific purpose, whether it's rent, retirement savings or recreation.

What is good about a zero-based budget? ›

The Advantages of Zero-Based Budgeting

Overall, a zero-based budget promotes deeper analysis and more strategic decision making. Alignment with strategic goals: When every line item must tie back to three to five strategic goals of an organization, the clarity on what to prioritize can be significant.

What are the disadvantages of zero-based budgeting? ›

Now, let's look at some of the disadvantages of zero-based budgeting, and how you can overcome them.
  • Limited visibility. While zero-based budgeting (ZBB) excels in many areas, it falls short in projecting long-term outcomes when compared to conventional methods. ...
  • Labor-intensive. ...
  • Measurement difficulty.
Dec 19, 2023

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