What is the Difference Between 4Ps and 4Cs of Marketing Matrix? (2024)

The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run. The customer is the heart of any marketing strategy. If the customer doesn't buy your product or service, you're unlikely to turn a profit.

What are the 4Ps?

The 4Ps of marketing are also known as the product, price, place, and promotion. They refer to the broad areas marketers need to consider when designing a marketing strategy.

• Product – Product is the first P in this matrix and refers to anything related to your business’s actual goods or services. It could mean designing new products, modifying existing products, or considering which products should be discontinued.

• Price – Price involves deciding on the amount that customers need to pay for their goods or services. Factors taken into consideration include value, demand, and customer needs.

• Place – The third P in this matrix is place, also referred to as distribution. It refers to how your product makes it onto the shelves of retailers, the location of the stores, the amount of store coverage you have, etc.

• Promotion – Promotion is the final P in this matrix. It refers to methods used by marketers in order to communicate with consumers. This includes advertising, events, or even word of mouth among customers themselves.

What are the 4Cs?

4Cs are also known as the Customer, Cost, Communication, and Channels. While they are all different aspects, there is a complex relationship between each of them that marketers need to consider to achieve their goals.

• Customer – Customer refers to any stakeholder group that your company deals with. This could be current customers, potential customers, or even investors.

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• Cost – Cost refers to the amount of money your business needs in order to maintain itself. This includes expenses, prices, and profits.

• Communication – Communication refers to how you share information with customers at every touchpoint (in person, online, or over the phone).

• Channels – Channels refer to all the different types of distribution channels that are available for transporting goods or services.

Difference between 4Ps and 4Cs of marketing

The main difference between a 4Ps and an 4Cs is while both marketing metrics are similar in that they represent four different areas that marketers need to consider, their main difference is what they define for each factor.

The 4Ps of product, price, place, and promotion refer to the products your company is offering and how to get them into the hands of the consumer.

The 4Cs refer to stakeholders, costs, communication, and distribution channels which are all different aspects of how your company functions. They’re useful in gaining a greater understanding of what you need to be focusing on when it comes to optimizing your marketing strategy.

By knowing the difference between the two matrices and the factors they measure, marketers will have a better idea of how to improve their marketing strategy. This is because each one requires a different type of thinking depending on what you are trying to achieve.