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Why visuals or examples matter
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How to choose visuals or examples
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How to use visuals or examples
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How to prepare visuals or examples
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How to handle challenges with visuals or examples
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How to improve your skills with visuals or examples
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Here’s what else to consider
When you speak at a conference, you want to engage your audience and persuade them of your key points. But how do you do that when you face challenging questions from the listeners? One effective way is to support your answers with visuals or examples that illustrate your arguments and clarify your message. In this article, you will learn how to choose and use visuals or examples to enhance your answers and boost your credibility.
Key takeaways from this article
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Choose relevant visuals:
Select images, charts, or stories that directly relate to your points. They should clarify and enhance your message, making it easier for your audience to grasp complex concepts.
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Avoid unnecessary visuals:
Before adding a graph or image, ask if it truly aids understanding. Sometimes a simple sentence is clearer than a fancy chart – ensure each visual adds real value to your argument.
This summary is powered by AI and these experts
- Kevin Heller-Antrim, EdD Executive Leader, Education and…
1 Why visuals or examples matter
Visuals or examples are powerful tools to support your answers because they appeal to different learning styles, capture attention, and increase retention. Some people are more visual learners, who prefer to see images, graphs, charts, or diagrams to understand complex or abstract concepts. Others are more auditory or kinesthetic learners, who benefit from hearing stories, anecdotes, or metaphors that relate to their experiences or emotions. By using visuals or examples, you can cater to different preferences and make your answers more memorable and convincing.
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From my years of international talks , workshops and training, one of our common practices is to pay attention to our audience’s needs. With different learning styles, visual talks are more used in the corporate field for complicated information or excessive content that may be too much or too “dull” to handle. It stimulates our brain to stay or get interested. With the right use and may be supported by the clarity of your message, the visual tool can simplify things and/or make things look different than expected. It ranges from any tool in your pocket to PowerPoint to even Virtual Reality and Hologram etc. This is further enhanced with immersive stimulation where we can see and feel. Let’s not forget: our body is a visual tool as well.
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2 How to choose visuals or examples
The first step to using visuals or examples is to choose the ones that are relevant, clear, and credible. You want to select visuals or examples that directly relate to the question and your main point, and that support your argument with evidence or logic. You also want to make sure that they are easy to see, hear, and understand, and that they do not confuse or distract the audience. Finally, you want to use visuals or examples that are trustworthy and accurate, and that you can cite or explain the source if needed.
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3 How to use visuals or examples
The second step to using visuals or examples is to use them effectively and appropriately. You want to integrate them smoothly into your answer, and not just show or tell them without any context or connection. You also want to explain how they illustrate or prove your point, and what they mean for the audience or the topic. You also want to avoid overusing or repeating them, and to vary the types and formats of visuals or examples you use. For instance, you can use a combination of data, images, stories, quotes, or analogies to enrich your answer.
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4 How to prepare visuals or examples
The third step to using visuals or examples is to prepare them in advance and have them ready to use. You want to anticipate the possible questions you might get from the audience, and have some visuals or examples that match your main points and messages. You also want to have them accessible and easy to display or share, whether you use slides, handouts, videos, audio clips, or online tools. You also want to practice using them in your answer, and to check that they work properly and look professional.
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5 How to handle challenges with visuals or examples
The fourth step to using visuals or examples is to handle any challenges or issues that might arise with them. You want to be prepared for any technical glitches, such as malfunctioning equipment, incompatible formats, or slow internet connection. You also want to be ready for any questions or objections that might come from the audience, such as doubts, criticisms, or counterexamples. You also want to be flexible and adaptable, and to have some backup or alternative visuals or examples in case you need to change or adjust your answer.
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6 How to improve your skills with visuals or examples
The fifth step to using visuals or examples is to improve your skills and confidence with them. You want to learn from your own and others' experiences, and to seek feedback and suggestions from your peers, mentors, or coaches. You also want to keep up with the latest trends and best practices in using visuals or examples, and to explore new tools and resources that can help you create and present them. You also want to practice and rehearse your answers with visuals or examples, and to refine and polish them until they are clear and compelling.
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7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
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- Kevin Heller-Antrim, EdD Executive Leader, Education and Nonprofit Administration | Driving operational excellence for organizations through strategic planning, program development, process improvement, and relationship building.
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Just because you have the data doesn't mean that it's worth visualizing. A common mistake is to spend the time to create a figure out of data that is just as easily understood in a table -- or even in a sentence with no table. Before you invest the time in visualizations, ask yourself if visualizing this data makes it easier to understand -- or if you're just visualizing data because you have a tool that allows you to visualize data. The old expression, "When all you have is a hammer, every problem looks like a nail," is applicable here. It's a false assumption that visualization is always better.
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