What is Generative AI? | NVIDIA (2024)

How to Develop Generative AI Models?

There are multiple types of generative models, and combining the positive attributes of each results in the ability to create even more powerful models.

Below is a breakdown:

  • Diffusion models: Also known as denoising diffusion probabilistic models (DDPMs), diffusion models are generative models that determine vectors in latent space through a two-step process during training. The two steps are forward diffusion and reverse diffusion. The forward diffusion process slowly adds random noise to training data, while the reverse process reverses the noise to reconstruct the data samples. Novel data can be generated by running the reverse denoising process starting from entirely random noise.

Figure 2: The diffusion and denoising process.

A diffusion model can take longer to train than a variational autoencoder (VAE) model, but thanks to this two-step process, hundreds, if not an infinite amount, of layers can be trained, which means that diffusion models generally offer the highest-quality output when building generative AI models.

Additionally, diffusion models are also categorized as foundation models, because they are large-scale, offer high-quality outputs, are flexible, and are considered best for generalized use cases. However, because of the reverse sampling process, running foundation models is a slow, lengthy process.

Learn more about the mathematics of diffusion models in this blog post.

  • Variational autoencoders (VAEs): VAEs consist of two neural networks typically referred to as the encoder and decoder.
    When given an input, an encoder converts it into a smaller, more dense representation of the data. This compressed representation preserves the information that’s needed for a decoder to reconstruct the original input data, while discarding any irrelevant information. The encoder and decoder work together to learn an efficient and simple latent data representation. This allows the user to easily sample new latent representations that can be mapped through the decoder to generate novel data.
    While VAEs can generate outputs such as images faster, the images generated by them are not as detailed as those of diffusion models.
  • Generative adversarial networks (GANs): Discovered in 2014, GANs were considered to be the most commonly used methodology of the three before the recent success of diffusion models. GANs pit two neural networks against each other: a generator that generates new examples and a discriminator that learns to distinguish the generated content as either real (from the domain) or fake (generated).

The two models are trained together and get smarter as the generator produces better content and the discriminator gets better at spotting the generated content. This procedure repeats, pushing both to continually improve after every iteration until the generated content is indistinguishable from the existing content.

While GANs can provide high-quality samples and generate outputs quickly, the sample diversity is weak, therefore making GANs better suited for domain-specific data generation.

Another factor in the development of generative models is the architecture underneath. One of the most popular is the transformer network. It is important to understand how it works in the context of generative AI.

Transformer networks: Similar to recurrent neural networks, transformers are designed to process sequential input data non-sequentially.

Two mechanisms make transformers particularly adept for text-based generative AI applications: self-attention and positional encodings. Both of these technologies help represent time and allow for the algorithm to focus on how words relate to each other over long distances

Figure 3: Image from a presentation by Aidan Gomez, one of eight co-authors of the 2017 paper that defined transformers (source).

A self-attention layer assigns a weight to each part of an input. The weight signifies the importance of that input in context to the rest of the input. Positional encoding is a representation of the order in which input words occur.

A transformer is made up of multiple transformer blocks, also known as layers. For example, a transformer has self-attention layers, feed-forward layers, and normalization layers, all working together to decipher and predict streams of tokenized data, which could include text, protein sequences, or even patches of images.

What is Generative AI? | NVIDIA (2024)

FAQs

What is generative AI in simple terms? ›

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data.

What is the difference between generative AI and other AI? ›

Traditional AI: Commonly used in tasks like spam filtering, fraud detection, and recommendation systems. Generative AI: Employed in content creation like writing, music composition, and image generation.

What is the most famous generative AI? ›

The best generative AI tools at a glance
CategoryBest for
Wondershare FilmoraAI video toolsAI video editing
MidjourneyAI image toolsHigh-quality results
Adobe PhotoshopAI image toolsAI-powered editing
DALL·E 3AI image toolsEase of use
16 more rows
Jun 7, 2024

Is chatbot a generative AI? ›

Generative AI is designed to create new content like text or images from existing data. Conversational AI focuses on interpreting and generating human-like responses in natural language. Chatbots are automated programs that interact with users, typically using preset rules or simple AI.

What is the downside of generative AI? ›

Lack of trust and authenticity

Gen AI can generate information that appears factual but is often inaccurate. This is often called AI hallucinations. We must remember that: although Gen AI models appear to understand the content that they use and generate, they do not understand it.

Is Grammarly generative AI? ›

Generative AI Writing Assistance at Your Fingertips

Use Grammarly's generative AI to unblock your ideas and enable accelerated productivity for teams and individuals. Click the Grammarly button to compose, ideate, rewrite, and reply with an AI co-creator informed by your context and goals.

What is the opposite of generative AI? ›

Generative AI software creates images, text, video, and software code based on user prompts. Predictive AI, in contrast, uses large data repositories to recognize patterns across time. Predictive AI applications draw inferences and suggest outcomes and future trends.

Which of the following is not a generative AI? ›

7. Which of the following is NOT a type of Generative AI? Explanation: Decision trees are a type of discriminative AI, which means that they are used to classify existing content. Neural networks, genetic algorithms, and rule-based systems are all types of Generative AI.

Is OpenAI a generative AI? ›

This particular discrepancy between OpenAI vs generative AI is important; as OpenAI defines an organization that creates and promotes friendly AI, while generative AI depicts the technique and technology to create new information.

Is Alexa a generative AI? ›

Amazon insists it is fully committed to delivering a generative AI Alexa, adding that its vision remains to build the “world's best personal assistant.” An Amazon representative pointed out that over half a billion Alexa-enabled devices have been sold, and customers interact with Alexa tens of millions of times every ...

Who owns ChatGPT? ›

Chat GPT is owned by OpenAI LP, an artificial intelligence research lab consisting of the for-profit OpenAI LP and its parent company, the non-profit OpenAI Inc.

Who are the big players in generative AI? ›

Top Generative AI Companies (91)
  • Monte Carlo. Big Data • Cloud • Software • Generative AI • Big Data Analytics. ...
  • Klaviyo. Consumer Web • eCommerce • Marketing Tech • Retail • Software • Analytics • Generative AI. ...
  • PwC. ...
  • Grammarly. ...
  • IMO Health. ...
  • Unlearn.AI. ...
  • Strive Health. ...
  • Kensho Technologies.

What is an example of generative AI? ›

But some of the most common generative AI examples include: Research and writing assistance. Copywriting for websites and product descriptions. Image creation for marketing and sales campaigns.

What is the main goal of generative AI? ›

The main goal of Generative AI is to create new data or content that is similar to the input data it has been trained on.

What is the difference between ChatGPT and generative AI? ›

Generative AI is the broad category encompassing all AI systems that can create new content, while ChatGPT is a specialized tool within this category, focused primarily on text generation. Understanding this difference helps you choose the right AI tool for your needs.

How does generative AI work for dummies? ›

Generative AI refers to artificial intelligence systems that can generate new content, ideas, or data based on their training. It's like teaching a computer to be creative, enabling it to produce everything from text to images that never existed before.

Which of the following is an example of generative AI? ›

Answer: A notable example of generative AI application in finance already used by several banks is automation in financial document monitoring. Moreover, financial institutions are going to build powerful and unique access-based digital profiles of customers, the data will be safer and more secure.

What is the difference between generative AI and regenerative AI? ›

In this way, generative AI and regenerative AI serve different roles: Generative AI for creativity and originality, and regenerative AI for durability and sustainability within AI systems.

What is the primary goal of a generative AI model? ›

The main goal of generative AI is to autonomously create new content like text, images, audio, and video, enhancing content production in the metaverse and driving industry innovation.

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