Published 2017-06-15, by Kellie Auman
Channel conflict can occur when multiple partners are selling the same product in a market for different pricing. Inevitably, this will create a situation in which your channel partners have to compete against one another and/or your internal sales team. This conflict is not just price-based, but includes friction that can arise from a lack of dealer training, poor communication from company to dealer or merely inefficiently delivering information and applications from too many old legacy sites and systems. No fear, we plan to help you avoid channel conflict and increase your channel sales. First, it's important to understand how channel conflict impacts your customers, your channel partners and your company. While you might not be able to completely eliminate it all together, you can manage and take precautions to avoid channel conflict by taking the following steps: To effectively execute these action points without draining your company’s already limited resources – you need a channel partner management system, which is a full service platform that allows you to educate, support and track your partner’s performance so that all parties can be more successful sellers.A channel partner program (for example, a Partner Relationship Management (PRM) solution) can reduce the cost of managing and administering the channel and remove most of the causes of the conflicts themselves, improving results for all involved. LogicBay is the industry’s premiere Partner Relationship Management solution, centralizing everything you need to provide your partners with everything they need. With LogicBay, you can easily create vast repositories of marketing materials which are available to your entire ecosystem, while ensuring materials used are always fully up-to-date and using the latest information. Contact LogicBay today for a free demonstration of the system. Customer impact:
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