Grow your business with the support of a silent partner. Learn more about their role, benefits, and ways to ensure a successful partnership.
In the business world, active partners are individuals who are often involved in the daily operations of a company. These types of investors work hard to raise money for the business and ensure its success through their involvement.
That's where the concept of a silent partner enters the equation. These are people who are primarily sought after for their financial support. Although they may offer guidance depending on their industry knowledge and agreement, it's not expected of them, nor should they be involved in the daily operations of an enterprise.
But what is a silent partner, what role do they play in terms of unlimited liability, and what impact can they have under the right circ*mstances? The answers to those questions require you to keep a few key things in mind.
Silent partnerships explained
The silent partner definition involves a person who invests capital in an existing organization. They're not typically involved in the daily operations of a business, and they don't participate in management meetings or perform similar tasks.
A silent partner can be referred to in several ways, including a limited partner or silent investor, and they can be a great source of support when you start a business.
How does a silent partnership work?
During the formation of a silent partnership, a formal agreement will be created to ensure duties and expectations are articulated in writing. In order for a silent partnership to work, the business needs to be registered as a general or limited liability partnership. This is a requirement in most states.
Everyone involved in the business—including the silent partner—is responsible for meeting the organization's financial obligations. Not only does this include general expenses but also taxes. The only exceptions to this are situations when the business may have been formed as a limited liability company. Silent investors are still liable for any losses up to the original amount of capital they invested.
In addition to financial support, silent partners can offer guidance when asked. However, in most situations, capital investment is the only requirement for being a silent partner. There are no management obligations, as silent investors are supposed to stay largely uninvolved. Even though the person's name will likely be in a partnership agreement, they may have no say about what’s happening in the organization.
Do silent partners get paid?
Silent partners are typically paid based on the amount of money they invest in a business and their equity in that organization.
For example, if they invest a certain amount of money to secure a 10% ownership of the company, they would likely be entitled to 10% of any profits the business generates over time.
For this reason, being a silent partner is considered a great form of passive income for many people.
Benefits of having a silent partner
The most significant benefit of having a silent partner involves the financial support they bring with them. Unlike general partners, this limited partnership ensures you have the capital necessary to execute your vision and reach your SMART goals. Rather than worrying about where you're going to get your next round of funding, you can instead focus your attention on what matters most: how to put that money to good use.
Another major benefit of having a silent partner comes from their limited involvement. By design, they play a passive role in daily business operations and management. This can give small business owners and new entrepreneurs tremendous freedom in shaping the trajectory of everything they're working so hard to build.
Challenges and risks of having silent partners
One of the biggest potential challenges of having silent partners involves accessing virtually no guidance.
That's not to say that you should expect a silent investor to be present and offer input in every one of your management meetings. However, if they have a successful track record and pre-existing industry knowledge, they can be invaluable on your journey toward becoming a better entrepreneur.
Of course, they have to be willing to offer that support.
How to find and secure a silent business partnership
There's no "one size fits all" approach to finding and securing a silent business partnership. However, you can follow a few best practices to ensure the process is as smooth as possible.
Prepare your business
The first step in finding and securing a silent business partnership always involves ensuring that your organization is prepared for such a milestone.
If you haven't done so already, create a business plan and pitch deck. Make sure you know what you're trying to accomplish, how you'll achieve your objectives, what challenges you'll have to overcome, what risks you're exposed to, and so forth. Ultimately, you need to know what your company's daily operations will look like.
Finding a silent investor can be difficult if you don't know what their money will help you accomplish. By making an effort to understand your own business operations and perfect your elevator pitch, any capital invested can benefit your business in the long run.
Identify potential silent partners
Next, you'll identify potential silent partners who would fit your management style and business. Close acquaintances, angel investors, investment firms, and other organizations or companies are all excellent options depending on the situation.
However, before choosing a silent partner in business, you should also vet these people or organizations very carefully. At a bare minimum, you need to ensure they have the financial capacity to support what you're trying to do. Review their credibility and track record to make sure they can back up any claims they may have made.
You should also make sure they have relevant industry knowledge so that they come into the arrangement with clear expectations. When picking silent investors, the importance of proper due diligence can't be overstated.
Create a silent partnership agreement
You'll want to sit down with your silent investor to develop a comprehensive agreement that describes the duties of each party. This will help clarify what individual parties are responsible for and what is expected.
While this document will be adapted to meet your needs, it should always include a few essential elements. This includes having an overview of the duration or term of the silent partnership. Is this agreement valid for a very limited period of time, like a few months or years, or is this person expected to be in the picture indefinitely? These are essential questions to answer.
You'll also want to go into detail about resolution strategies. What happens when it's time to part ways? What happens if the business doesn't succeed or needs to be dissolved? It's always better to answer these questions sooner rather than later.
Like general partnership agreements, you also want to outline payment terms. A silent investor will expect to be compensated. What shape will that take? Will they be getting a certain return on their investment, and if so, how much?
Tips for a successful silent partnership
One of the most important steps to help create a successful silent partnership involves establishing expectations as early as possible. Sit down with your silent investor and go into detail about what you want to do and, more importantly, how you plan to execute that strategy. Let them know their support will allow you to grow your business in size and capital. Likewise, let them talk about their expectations.
Throughout your conversation, you may quickly discover that your silent partner isn't planning on being as quiet as you thought, which may have you rethinking the arrangement. But this is essential to accomplish now before a small problem becomes much bigger and more complicated months or years from now.
Another way to create a successful silent partnership involves being transparent. Even though silent partners won't stand over your shoulder and micromanage, they need to see where their money is going. Be transparent about what you're accomplishing with their financial support and share regular updates as often as possible.
In other words, keep them in the loop. Remember that they're a partner and not an ATM.
Ensure business growth with silent partners
Finding a silent partner for your business can certainly be beneficial for several reasons. In addition to offering you some critical financial support when needed, a silent partner typically has limited involvement. Rather than forcing their input, they step back and support your vision. As long as you establish your expectations early, be as transparent as possible, and share regular updates, you can significantly increase the chances of a prosperous partnership.
In terms of sharing updates, Mailchimp offers a variety of tools designed to help with precisely that. Our digestible reports allow users to track web analytics, marketing metrics, and campaign performance, making it easy to show a silent partner your efforts.
