What is a good like to view ratio on TikTok?| BeProfit - Profit Analytics Community (2024)

Asked 3 years ago

How does TikTok's analytics work? I am not too familiar with the app and I need to understand it since we are going to start using it as part of our marketing strategy. I need to know what will impact our target audience's engagement with our content. I just do not get what a standard or ideal view-to-like ratio would be for a post that is performing well. What should be my like-to-view ratio if I want more exposure and want to improve my account standing?

TiktokLike ratioAd metricsTiktok ads

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What is a good like to view ratio on TikTok?| BeProfit - Profit Analytics Community (1)

BeProfit Team

Monday, October 25, 2021

TikTok's algorithm measures likes, views, watch time, rewatches, and clicks. The like-to-view ratio is a key metric when monitoring your TikTok analytics. A like-to-view ratio of 1:10 is considered good. This means your post should receive at least one like for every ten views. If your like-to-view ratio falls within this safe zone, the TikTok algorithm will likely boost your content's reach to a wider audience.

What is a good like to view ratio on TikTok?| BeProfit - Profit Analytics Community (2)

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Some of the other ad metrics e-commerce stores can use to track their store's performance are:

  • Click-through-rate (CTR)
  • Conversion rate
  • Engagement rate
  • Return on ad spend (ROAS)

» Read the complete list of the most important TikTok ads metrics

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Geovanni Buckley

Tuesday, November 09, 2021

TikToks algorithms measure likes, views, watch time, rewatches and clicks, like any other. An average like to watch ratio is around 4% or 4 likes to 100 views. Anything above that ratio is considered above average or good. Mid-Tier accounts are considered an average of around 1000-3000 views, you can calculate base on this average.

Marty Wagner

Thursday, May 12, 2022

The view to like TikTok ratio is important if you want to be successful there. The Tiktok algorithm will push videos that have a good view to like ratio to users. 1/10 is the average view to like ratio which means that you should get one like for every 10 views. For example, a video with 700k views should have at least 70k likes

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Donnell Cash

Tuesday, July 12, 2022

Engagement is a key contributing factor in your TikTok growth, making the like:view ratio more important than you think. Like:View ratio is a key measure while monitoring your TikTok analytics.

A 1:10 of like to view ratio is considered satisfactory. This means there should be at least one like for every ten views on your post. If your like:view ratio is under this safe zone, the TikTok algorithm will likely boost your content reach to a wider audience.

Bonus Tip: Completed views carry a higher weight in the algorithm. Hence, keeping your videos between 10-15 seconds is recommended. This way, you'll increase the chances of your post going viral.

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Jolina Regin

Monday, October 17, 2022

A good view to like ratio on Tiktok is 1:10 i.e. 1 like for every 10 views. However other factors do matter like how big of a following you have and the comments ratio. A bad ratio is where you have tons of views, likes and comments either good or bad but not many people are following you. That will cause the Tiktok algorithm not to share your videos.

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What is a good like to view ratio on TikTok?| BeProfit - Profit Analytics Community (2024)

FAQs

What is a good like to view ratio on TikTok?| BeProfit - Profit Analytics Community? ›

Like:View ratio is a key measure while monitoring your TikTok analytics. A 1:10 of like to view ratio is considered satisfactory.

What is a good like to view ratio for TikTok? ›

A ratio equal to or greater than one like for every 10 views is ideal, as it ensures that the app will share your video and thus improve your exposure and standing. More from our FAQs: How long should a TikTok ad be?

What is a good view rate on TikTok? ›

The average brand in our study earns about 12.8 views per 100 followers on each video they post. Though most brands don't achieve at such a high rate, the top 25% of brands earn more than 35 views per 100 followers per video on average.

What is a good view count on TikTok? ›

How many views on TikTok is viral? Typically TikTok will show your videos to 500-600 viewers. If you get views from 70% of that audience, your video is rated as viral. Remember, even a 1-second view counts.

How many likes per view to go viral? ›

Likes play a key role in making TikTok videos go viral, but there's no set number for viral status. The app's algorithm considers likes, views, and interactions. What's viral varies; some videos with a few thousand likes are considered viral, while others need millions.

What is a good view score on TikTok? ›

profiles below 5K followers: get an average of 475 views per video. profiles between 5 - 10K followers: get on average 530 views per video. profiles between 10 - 50 K followers: get 640 views per video on average. profiles between 50 - 100K followers: get an average 4.000K views per video.

Why do I average 200 views on TikTok? ›

However, many fall into the 200 view trap due to algorithmic checkpoints. TikTok uses these checkpoints to determine the visibility of your content. After an initial circulation to 200–300 people on the 'For You' page, the algorithm checks the metrics. If your content performs well, it gets circulated to more people.

What is the money to view ratio on TikTok? ›

However, the exact amount you earn per view can vary. According to reports from creators, TikTok pays between $0.02 and $0.04 per 1,000 views. This means that you could earn between $20 and $40 for a video with 1 million views.

Is 500 views in 1 hour good on TikTok? ›

A “good” number of views per hour on TikTok can vary widely depending on follower count, content quality, and niche factors. But about 500 views in an hour is a good starting point.

How many TikTok views do you need to make money? ›

You must have earned at least 100,000 views over the past 30 days. You must be compliant with TikTok's terms of service and Community Guidelines. You must use a TikTok Pro or Creator account.

Do likes matter on TikTok? ›

Likes on TikTok are as important as applause at a concert—they're a form of feedback that lets creators know their work is appreciated and engaging. Accounts with more likes on TikTok get more opportunities and brand deals, and well-liked creators make more money than any other average content creator.

Does rewatching a TikTok count as a view? ›

For TikTok, replaying a video or having a viewer return to watch it more than once are both considered new visualizations; it doesn't matter if those are views from the same IP address. You could even leave a video on a loop in the background while you do something else, and views would just rack up.

Is a 10% like to view ratio good? ›

The goal that brands or users should aim for is one “like” for every 10 views. Basically, content that gets less than that 1/10 like to view ratio will stop being shared on the “For You” page.

What is the perfect ratio for TikTok? ›

TikTok recommends an aspect ratio of 9:16 because that's what fills most phone screens. It also allows 1:1 (square) and 16:9, but they appear with black bars around the edges to fill the screen. Video file size — File size is how much space a digital file takes up, or how much data a file contains.

What is a good number of likes on TikTok? ›

Everyone understands that content is king, and this applies to TikTok, good content = social success. The sweet spot ratio brands or users should aim for is one “like” for every 10 views.

Is 100 likes on TikTok good? ›

Videos should have 10% likes to views. A video with over 1000 views should have over 100 likes. Make videos relatable. Add one tiny sentence to the beginning of your videos.

Is 3,000 views on TikTok good? ›

Hitting 500 views in an hour is great. However, you'll need to get thousands of views to consider yourself famous. Videos getting 1000-3000 views are considered mid-tier accounts. Generally, you need tens of thousands of views to even consider yourself famous.

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