What Every Executive Needs to Know About Financial Reports | CFO.University (2024)

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What Every Executive Needs to Know About Financial Reports | CFO.University (1)

Financial information is the foundation for excellent planning systems.

In just about every business, information is a key factor to success. Information needs to be accurate, available and timely. Imagine for a minute you are a fashion designer. Wouldn’t it be useful to know that the hot color for spring is purple before you cut, sew and ship your whole collection of green and yellow shirts? The same holds true for any business. One of the most important pieces of information needed, regardless of whether you are a manufacturer or service company, is financial information about your company. Accurate and timely financial reports allow you to make accurate forecasts, plan ahead and make adjustments quickly. They allow you to confidently approach customers, vendors and investors with proposals that will make your business better. Internal improvements will also come easier and accelerate in number.

Financial reports are a decaying asset

Financial reports have a “best before” date. This means your current financials are only valuable to management for a very short period of time. After that, attention is diverted to the following month’s business and other matters. With a short shelf life, the usefulness of financial reports declines rapidly. In fact, the real value in current financials is how well the information can be used to improve the future of the business. Stale financials drive business managers to other less reliable or incomplete sources and, ultimately, more expensive and poorer decisions.

Financial Statements play a key role in the planning process

In addition to being the scorecard to help managers understand how past decisions impact performance, the financial statements are equally valuable in establishing the starting point in planning for the future. Imagine if the directions on your GPS never gave you the right coordinates for you current location. You would find it impossible to reach your destination. Your financial statements give you the starting coordinates for your planning process. If they are incorrect or untimely you are missing a valuable instrument in your company’s arsenal of business planning tools.

The rule of three

Three financial reports crucial to all businesses are the Income Statement, Balance Sheet and Cash Flow Statement. Often companies focus on only one, the Income Statement. But each of these reports tells a different story about the company and all three need to be accessible to decision makers in a timely manner. The employees creating these reports must be trained to make them accurate, timely and readily available. The executives in the business must learn how apply the information in the financial reports to their responsibility area; in particular:

  • to monitor performance
  • develop tactics to alter a faulty plan, and
  • cultivate strategic initiatives to profitably grow the business

If financial reports and the precious information they contain are not delivered quickly and accurately, people will ignore them. If they are ignored, they become unimportant. If they are unimportant it stands to reason the departments within a company generating this information are equally unimportant. Conversely, with accurate numbers available quickly, the accounting and finance departments become integral parts of the organization; providing the foundational information the company needs to thrive and grow.

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What Every Executive Needs to Know About Financial Reports | CFO.University (2024)

FAQs

What reports does a CFO need? ›

This includes the income statement, balance sheet, and cash flow statement. What are some common financial metrics used by CFOs? Common financial metrics used by CFOs include revenue growth, profit margins, return on investment (ROI), cash flow, and debt-to-equity ratio.

What is the financial report of the CFO? ›

The CFO uses financial statements to assess the current and future sustainability of the organization. These reports give them access to information about the short-term and long-term health of the company. This helps them identify trends in financial performance over time.

What does a CEO need to know about finance? ›

If you have no previous financial background, you absolutely must begin by gaining an understanding of the very basics. At the very least, you should be able to: understand your balance sheet, income statement and cash flow statement. know your net profit margin.

What are the 4 financial reports? ›

But if you're looking for investors for your business, or want to apply for credit, you'll find that four types of financial statements—the balance sheet, the income statement, the cash flow statement, and the statement of owner's equity—can be crucial in helping you meet your financing goals.

What are the key requirements of a CFO? ›

Top 15 CFO skills to be really successful
  • Core CFO skills. Financial expertise. Strategic planning. ...
  • Leadership, communication, & CFO soft skills. Leading teams (influence & persuasion) Communication skills. ...
  • Regulatory and compliance understanding. Global compliance. Ethical standards.
  • Strategic business skills. Business acumen.
Jun 20, 2024

What is the executive summary of the CFO report? ›

Key Components of a CFO Report

Executive Summary: A high-level overview of the company's financial performance and key findings. Income Statement: A summary of revenue, expenses, and net income. Balance Sheet: A snapshot of the company's assets, liabilities, and shareholders' equity.

What are the four faces of CFO? ›

Deloitte is one of many organizations to have distilled the role of the CFO down to four main categories: Operator, Steward, Catalyst and Strategist.

What is the role of the CFO in financial reporting? ›

The role of a CFO is similar to a treasurer or controller because they are responsible for managing the finance and accounting divisions and for ensuring that the company's financial reports are accurate and completed in a timely manner.

What are the key result areas of CFO? ›

32 powerful CFO KPIs to measure & master
  • Revenue growth rate.
  • Gross profit margin.
  • EBITDA.
  • Compound annual growth rate (CAGR)
  • Revenue variance analysis.
  • Return on assets (ROA)
  • Net profit margin.
  • Earnings per share. Operational.
May 20, 2024

What does a CEO look for in a CFO? ›

Of course, trust is typically earned, not given. They should demonstrate trustworthy behavior—actively listening, adhering to commitments, and taking responsibility. More than any other relationship in the organization, ongoing trust between the CEO and CFO is essential.

What does a CFO want to see? ›

CFOs should form an independent, fact-based view of the resources, support structures, and activities that the organization has in place to create value—as well as which ones actually do create value. Then they should make sure all C-suite colleagues, business unit leaders, and the board of directors are aligned.

What CEO wants from CFO? ›

Keep your comments honest and objective: CEOs want a trusted adviser who can be relied on for candid, impartial advice. Numerous CEOs cited the need for their CFOs to have uncompromising ethics and the ability to “tell the hard truths.”

What are the 5 components of financial reporting? ›

The 5 types of financial statements you need to know
  • Income statement. Arguably the most important. ...
  • Cash flow statement. ...
  • Balance sheet. ...
  • Note to Financial Statements. ...
  • Statement of change in equity.

What are the three key financial reports? ›

The income statement, balance sheet, and statement of cash flows are required financial statements. These three statements are informative tools that traders can use to analyze a company's financial strength and provide a quick picture of a company's financial health and underlying value.

What is the most important financial statement? ›

Types of Financial Statements: Income Statement. Typically considered the most important of the financial statements, an income statement shows how much money a company made and spent over a specific period of time.

Which of the following reports to the CFO? ›

The financial controller is generally in charge of the accounting function in an organization and reports to the CFO.

What is the reporting structure of the CFO? ›

Typically, the CFO is the highest-ranking finance team member in the company. In a traditional company hierarchy, they are usually third in line, behind the CEO and COO. The CFO reports directly to the CEO. Both are leaders of the finance team.

What does a CFO require? ›

What Degree Do You Need to Become a CFO? To become a CFO, you need a degree in a field like accounting, or something related to finance/accounting. Some people get a degree in business and then an MBA, but it is recommended to get education and experience in accounting/finance.

Should CFO report to CEO or president? ›

CFOs traditionally report directly to the CEOs. However, depending on organizational structures or other circ*mstances within a company, they may also report indirectly through other channels, such as the Board of Directors or other executives within.

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