- All
- Relationship Banking
Powered by AI and the LinkedIn community
1
Educate your customers
2
Incentivize your customers
Be the first to add your personal experience
3
Personalize your services
Be the first to add your personal experience
4
Simplify your processes
Be the first to add your personal experience
5
Showcase your success
6
Collaborate with partners
Be the first to add your personal experience
7
Here’s what else to consider
Digital banking services, such as online and mobile banking, offer convenience, security and efficiency to customers. However, not all customers are willing or able to use them, either due to lack of awareness, trust, or skills. As a bank, you want to encourage your customers to use digital banking services, not only to reduce costs and increase revenue, but also to enhance customer satisfaction and loyalty. In this article, we will explore some of the most effective ways to motivate your customers to use digital banking services, based on best practices and research.
Top experts in this article
Selected by the community from 4 contributions. Learn more
Earn a Community Top Voice badge
Add to collaborative articles to get recognized for your expertise on your profile. Learn more
-
1
1 Educate your customers
One of the main barriers to using digital banking services is lack of knowledge. Customers may not know how to access, navigate, or use the features and functions of your digital platforms. They may also have misconceptions or doubts about the security, reliability, or benefits of digital banking. To overcome this barrier, you need to educate your customers about your digital banking services, using clear, simple, and engaging communication. You can use various channels, such as email, SMS, social media, webinars, videos, podcasts, or blog posts, to inform your customers about the advantages, features, and tips of using digital banking. You can also provide tutorials, FAQs, demos, or guides on your website or app, to help your customers learn how to use digital banking services.
Help others by sharing more (125 characters min.)
-
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Top Tips:Communicate benefits: stress convenience, accessibility, and time-saving.Ensure a user-friendly interface for easy navigation.Provide educational resources and training sessions.Introduce special promotions or incentives for digital service usage.Offer personalized assistance for setup and navigation.Highlight mobile app convenience for on-the-go banking.Address security concerns with transparent communication about safety measures.Create a feedback loop to continuously improve the digital platform.Showcase integration with daily life, emphasizing features like bill pay and budget tracking.Engage with the community through social media and online forums to share success stories and updates.
LikeLike
Celebrate
Support
Love
Insightful
Funny
1
- Clay Fedde Banker
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
The best and quickest way: show your clients how you use your banks digital online services for personal use. This also shows your trust in your banks services when you’re not on the clock.
LikeLike
Celebrate
Support
Love
Insightful
Funny
2 Incentivize your customers
Another way to encourage your customers to use digital banking services is to offer them incentives, such as rewards, discounts, cashbacks, or freebies. Incentives can appeal to your customers' rational and emotional needs, and motivate them to try, adopt, or switch to digital banking. For example, you can offer your customers a bonus for opening an account online, a lower interest rate for applying for a loan online, a cashback for paying bills online, or a free gift for using mobile banking. You can also create loyalty programs, gamification elements, or referral schemes, to reward your customers for using digital banking services regularly or inviting others to do so.
Help others by sharing more (125 characters min.)
3 Personalize your services
A third way to encourage your customers to use digital banking services is to personalize your services, based on your customers' preferences, behaviors, and needs. Personalization can enhance your customers' experience, satisfaction, and trust, and make them feel valued and understood. For example, you can use data analytics, artificial intelligence, or machine learning, to segment your customers, predict their needs, and offer them relevant products, services, or advice. You can also use chatbots, voice assistants, or biometric authentication, to provide your customers with convenient, interactive, and secure access to your digital banking services. You can also use feedback surveys, ratings, or reviews, to collect your customers' opinions and suggestions, and improve your digital banking services accordingly.
Help others by sharing more (125 characters min.)
4 Simplify your processes
A fourth way to encourage your customers to use digital banking services is to simplify your processes, such as registration, verification, authentication, or transaction. Simplified processes can reduce your customers' frustration, confusion, or hesitation, and increase their confidence, comfort, and convenience. For example, you can use one-click registration, e-signature, e-KYC, or OTP, to make your digital banking services easy to access and use. You can also use intuitive design, clear navigation, or helpful prompts, to make your digital banking services user-friendly and appealing. You can also use instant confirmation, notification, or support, to make your digital banking services responsive and reliable.
Help others by sharing more (125 characters min.)
5 Showcase your success
A fifth way to encourage your customers to use digital banking services is to showcase your success, such as testimonials, case studies, or awards. Showcasing your success can increase your customers' awareness, interest, and trust, and inspire them to use your digital banking services. For example, you can use social media, email, or SMS, to share stories, videos, or images of your happy customers who have used your digital banking services and achieved their goals. You can also use your website, app, or newsletter, to highlight your achievements, recognition, or innovation in digital banking. You can also use badges, ratings, or seals, to display your accreditation, certification, or compliance in digital banking.
Help others by sharing more (125 characters min.)
- Matheus Devens, CEA Gerente Geral Agência
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Digitized customer, that is, a customer with the bank in their hands, this means that they will have more and more control over their balance, but the part that can bring them the most advantage is the financial organization, because when we have access to our entire spending structure We noticed the direction our income is taking, this helped the client a lot, facilitating their understanding and awareness of their own finances.
LikeLike
Celebrate
Support
Love
Insightful
Funny
6 Collaborate with partners
A sixth way to encourage your customers to use digital banking services is to collaborate with partners, such as fintech companies, e-commerce platforms, or social media networks. Collaborating with partners can expand your reach, offer, and value, and attract new or existing customers to use your digital banking services. For example, you can partner with fintech companies, such as robo-advisors, peer-to-peer lenders, or payment providers, to offer your customers more choices, convenience, or efficiency in digital banking. You can also partner with e-commerce platforms, such as online retailers, marketplaces, or aggregators, to offer your customers more opportunities, discounts, or rewards in digital banking. You can also partner with social media networks, such as Facebook, Instagram, or WhatsApp, to offer your customers more engagement, interaction, or communication in digital banking.
Help others by sharing more (125 characters min.)
7 Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?
Help others by sharing more (125 characters min.)
-
- Report contribution
Thanks for letting us know! You'll no longer see this contribution
Encouraging customers to embrace digital banking involves emphasizing convenience, time savings, and security measures. Showcase features like mobile deposits and 24/7 access through step-by-step tutorials. Address concerns empathetically, assuring robust security to avoid scams. Offer incentives like promotions or reduced fees. Regularly communicate updates on features, fostering trust. By highlighting tangible benefits and maintaining transparency, customers will be more likely to make a positive transition to digital banking while feeling confident in their security.
LikeLike
Celebrate
Support
Love
Insightful
Funny
Banking Relationships
Banking Relationships
+ Follow
Rate this article
We created this article with the help of AI. What do you think of it?
It’s great It’s not so great
Thanks for your feedback
Your feedback is private. Like or react to bring the conversation to your network.
Tell us more
Tell us why you didn’t like this article.
If you think something in this article goes against our Professional Community Policies, please let us know.
We appreciate you letting us know. Though we’re unable to respond directly, your feedback helps us improve this experience for everyone.
If you think this goes against our Professional Community Policies, please let us know.
More articles on Banking Relationships
No more previous content
- You're guiding junior team members through market fluctuations. How can you help them cope with stress?
- Here's how you can showcase your passion for the banking industry in an interview.
- You're faced with an unhappy customer over account fees. How can you turn the situation around?
- You've hit a roadblock in your banking career. How can you overcome setbacks and come out stronger?
- You're integrating new digital banking systems. How do you navigate potential data privacy issues?
- You're facing intense pressure in the banking industry. How do you handle your emotions and maintain focus?
No more next content
More relevant reading
- Banking Relationships How can you adapt to new banking technology?
- Banking Relationships How can you overcome resistance to new banking technologies?
- Banking Relationships Here's how you can effectively promote your innovative products or services to target customers in banking.
- Computer Networking What are the most important considerations for providing online banking customer service?