What are the key steps and tools for conducting a strategic due diligence? (2024)

Key takeaways from this article

• Craft a decision narrative:

  Co-creating the story of your findings with stakeholders makes the data relatable and actionable. Engage them with a compelling narrative that includes risks, opportunities, and clear next steps.

• Set clear objectives:

  Defining objectives and scope upfront guides your due diligence without wasting resources. It ensures you explore critical areas like finance and regulatory compliance, avoiding surprises later on.

This summary is powered by AI and these experts

• Adrian Thoo, MBA Management Consultant | Strategy…
• Hamilton Feijó Certified Economist | 100X 🏆 Linkedin…

• Hamilton Feijó Certified Economist | 100X 🏆 Linkedin Top Voice | Innovation and Strategy Specialist | Business Manager | Corporate Social Responsibility |

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  a) In my experience, clearly defining objectives and scope is fundamental, as it guides the entire analysis and ensures that all important areas are covered without wasting resources.b) A practical example is when we outlined the scope of an acquisition, focusing on areas such as finance, operations and regulatory compliance, which helped us avoid unpleasant surprises after the purchase.

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• Ivan Lenev Business Analysis | Strategy | Finance

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  Defining the objectives and scope is often an iterative process, meaning that this step may need to be repeated several times. This is because the results of the due diligence can often impact the rationale of the deal itself, which after review, could then pose questions that would require additional due diligence.

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• Madhura Chafle Senior Consultant at Capgemini Invent | Enterprise Transformation | Strategy | Cloud | Ex-TCS | IIM Rohtak '22

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  While it seems to be very obvious to know the objectives and scope while conducting a strategic due diligence, it is tougher than what you imagine. Putting specific words to your purpose of conducting a due diligence is just for the starts, having to prioritize or re-order them as per your strategic goals is another deal. Also, I have seen many client projects wherein the scope is vague, not clearly defined, misinterpreted or just simply confusing. Setting a well-defined and limited scope helps in avoiding beating round the bush and align your actions towards a targeted focus

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• Wellinton Prates Principal Customer Success Manager, Strategic Accounts | Account Management | Strategic Consulting | Trilingual | LATAM | HubSpot

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  In my experience as a CSM, defining objectives is about ensuring clarity that ties directly into long-term strategy. You don’t just assess the deal for what it offers now, but for how it aligns with broader business goals. The scope should reflect both immediate gains and potential integration challenges down the line, helping you manage expectations and uncover risks early.

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  When diving into strategic due diligence, I start by deeply understanding the client’s business context and objectives. I use a mix of tools like SWOT analysis and market research to assess strengths, weaknesses, opportunities, and threats. I also gather financial and operational data to get a clear picture of the company’s health. Engaging with key stakeholders helps uncover insights that numbers alone might miss. Throughout, I focus on aligning findings with the client’s strategic goals to ensure the due diligence process supports informed, actionable decisions.

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• Wellinton Prates Principal Customer Success Manager, Strategic Accounts | Account Management | Strategic Consulting | Trilingual | LATAM | HubSpot

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  As a CSM, I see external analysis as a critical tool for understanding market fit. It’s not just about evaluating trends; it’s about asking how the target company positions your client for future disruption. Are there new customer demands or emerging competitors that could shift the landscape? This kind of foresight helps ensure your client’s post-merger success.

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  See Also

  Due Diligence In Business - Types, Process, Checklist | Ansarada
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  Conducting a thorough external analysis is a critical step in strategic due diligence. By assessing market conditions, the competitive landscape, regulatory and economic factors, technological trends, and social and environmental considerations, you can gain a comprehensive understanding of the external environment. This analysis is essential for making informed, strategic decisions that align with your organization’s goals.

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• Jason Baudendistel AI Expert , Generative AI , Command prompt consulting

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  You need to know a potential competitor inside and out. A SWOT analysis is a great start but not enough. Know any potential avenue for gaining mind share as well as market share.

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  Conducting an external analysis of the target company and its industry is the second step in strategic due diligence. This involves examining market dynamics, industry trends, competitive landscape, and regulatory factors to assess the target's position and growth prospects. By analyzing market size, growth rates, and competitive strengths and weaknesses, teams gain insights into potential risks and opportunities. Understanding industry dynamics helps validate assumptions, identify strategic fit, and assess the target's competitive advantage. This external assessment provides valuable context for evaluating the target company's strategic alignment and growth potential.

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  The third step in strategic due diligence entails conducting an internal analysis of the target company and its operations. This involves assessing the organization's structure, capabilities, and performance across various functions such as finance, operations, and human resources. By examining key metrics, processes, and resources, teams gain insights into operational efficiency, potential synergies, and areas for improvement. Analyzing strengths, weaknesses, opportunities, and threats (SWOT) helps evaluate the target's strategic fit and identify integration challenges. This internal assessment informs decision-making and strategic planning during the due diligence process.

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• Lekha Doshi

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  Internal analyses can also help develop a thesis on whether the target company would provide cost and/or revenue synergies which feeds into the valuation.

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• Wellinton Prates Principal Customer Success Manager, Strategic Accounts | Account Management | Strategic Consulting | Trilingual | LATAM | HubSpot

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  From my perspective, internal analysis goes beyond the numbers. You’re evaluating whether the target’s operational capabilities truly complement your client’s strengths. It's important to dig into how their workflows and processes can either enhance your client’s efficiency or potentially create friction, ensuring that integration is smoother and synergies are real, not hypothetical.

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• Wellinton Prates Principal Customer Success Manager, Strategic Accounts | Account Management | Strategic Consulting | Trilingual | LATAM | HubSpot

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  Review the client's internal performance metrics, financial statements, and operational reports. Conduct interviews with key stakeholders to gain insights into the business model and identify strengths, weaknesses, and potential synergies.

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  Internal analysis is a vital component of strategic due diligence, providing a detailed understanding of the target company’s financial health, operational efficiency, human resources, intellectual property, and strategic alignment. By systematically reviewing these areas, you can make informed decisions that align with your organization’s objectives and mitigate risks.

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  Validating assumptions and projections of the target company and the combined entity constitutes the fourth step in strategic due diligence. This involves scrutinizing financial forecasts, market assumptions, and integration plans to assess their accuracy and feasibility. By conducting thorough analysis and stress testing, teams mitigate risks associated with overoptimistic projections or unforeseen challenges. Identifying discrepancies or potential red flags allows for adjustments to be made to deal terms or integration strategies, ensuring alignment with stakeholders' expectations and maximizing the likelihood of achieving post-transaction success.

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• Wellinton Prates Principal Customer Success Manager, Strategic Accounts | Account Management | Strategic Consulting | Trilingual | LATAM | HubSpot

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  As a strategic CSM, validating assumptions is about challenging the projections with the realities of your client’s existing capabilities and market knowledge. It’s more than just verifying numbers—it’s ensuring that the projected growth is achievable within your client’s current framework. This helps safeguard against overoptimistic deals that may falter under real-world pressures.

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• Adrian Thoo, MBA Management Consultant | Strategy Director | Corporate Scaling | Value Creation | Digital Marketing Director | Growth Accelerator | Keynote Speaker | #1 Best Selling Author | Venture Partner | 5x Community Top Voice

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  Co-create the 𝕕𝕖𝕔𝕚𝕤𝕚𝕠𝕟 𝕟𝕒𝕣𝕣𝕒𝕥𝕚𝕧𝕖, don't just report!Host Collaborative Interpretation Sessions: Hold interactive meetings to present key findings and spark discussions on their implications. Invite your client to ask questions and share insights.Craft a Compelling Decision Document: Go beyond data points. Turn your findings into a clear, engaging narrative that highlights opportunities, risks, and recommended actions. This becomes a decision-making toolkit for leadership.Develop a Scenario Planning Framework: Offer various scenarios based on your analysis and guide discussions on each one. This helps leadership anticipate challenges and create contingency plans.

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  In strategic due diligence it is important to communicate the findings and recommendations of the analysis to relevant stakeholders. This involves presenting a clear and comprehensive report detailing the insights gained from the due diligence process. Highlight key opportunities, risks, and implications for decision-making. Tailor the communication to suit the audience, providing both high-level summaries and detailed information as needed. Encourage dialogue and address any questions or concerns to ensure stakeholders fully understand the implications of the analysis and can make informed decisions moving forward.

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• Madhura Chafle Senior Consultant at Capgemini Invent | Enterprise Transformation | Strategy | Cloud | Ex-TCS | IIM Rohtak '22

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  As a consultant, it often becomes challenging to convey your findings in a way that does not hurt the company. But, the importance lies in making sure that you convey your findings, information, insights, etc. in a way that the company finds value in, even if it seems a little daunting in the start. The report should be so concise that it makes decision making easier for the higher leadership. It makes your insights more reliable, strengthens your integrity towards the company and proves your efforts towards making sure that the company takes the right steps. It is okay if you have to turn down your insights later because of dynamically changing data, what is important is you stay true to your opinions

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• Wellinton Prates Principal Customer Success Manager, Strategic Accounts | Account Management | Strategic Consulting | Trilingual | LATAM | HubSpot

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  On my experience as a CSM, communicating findings and recommendations involves creating an engaging presentation tailored to different stakeholders. Start with an executive summary that highlights key insights and strategic implications. Use data visualization tools to make complex data easily digestible. Host interactive sessions with the client and deal team to discuss the findings, answer questions, and refine recommendations. Provide a detailed action plan with clear next steps and responsibilities to ensure alignment and smooth integration.

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• Wellinton Prates Principal Customer Success Manager, Strategic Accounts | Account Management | Strategic Consulting | Trilingual | LATAM | HubSpot

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  In my experience, the communication of findings needs to translate complex data into actionable strategy. Presenting results isn't just about delivering insights; it’s about framing them in a way that aligns with stakeholder goals, making sure everyone sees how the deal enhances the long-term business strategy and clarifies next steps with clear, executable plans.

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• Madhura Chafle Senior Consultant at Capgemini Invent | Enterprise Transformation | Strategy | Cloud | Ex-TCS | IIM Rohtak '22

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  More and more organisations are adapting themselves to the Agile framework and the ways of working have become highly collaborative and engaging. Hence, what becomes crucial is to review and update your data, insights, decisions, solutions, etc. in such a way that they are responding to the dynamic changes in the external environment. What is pivotal is to back your recommendations with live data which might not seem necessary but could be handy in the further steps of conducting a strategic due diligence process

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  An essential step in strategic due diligence is to continuously review and update the analysis as new information and developments arise. Stay vigilant for changes in market conditions, regulations, or the target company's performance. Regularly reassess assumptions and projections to ensure accuracy. Incorporate any relevant data or insights into the analysis promptly. This ongoing review ensures that decision-makers have the most current and comprehensive information available, enabling them to adapt strategies accordingly and mitigate risks effectively throughout the due diligence process.

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• Ivan Lenev Business Analysis | Strategy | Finance

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  When conducting the review and update process, establishing a schedule and systematic approach can help ensure that the deal's conditions, drivers and goals are always up-to-date and accurate. A systematic review process should also include alerts that would "go off" in case unexpected information appears.

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  Conducting strategic due diligence involves defining objectives, gathering information, analysis, risk assessment, financial analysis, legal review, and communicating findings. Tools include financial analysis software, market reports, SWOT analysis frameworks, and legal databases. For instance, Excel for financial analysis and SWOT matrices for assessment. Present findings clearly to stakeholders, highlighting key insights, risks, and recommendations to support informed decision-making.

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• Mark Chussil High-powered innovations in competitive strategy: ForesightSims™ simulations, business war games, workshops on strategic thinking, teacher, prolific author including 13 HBR articles, nonprofit board member.

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  I strongly recommend going beyond the article's advice for strategic due diligence.A major mistake that companies can make, in M&A and in strategy decisions for existing business units, is to try to reduce risk by improving financial or market-size forecasts. Doing so can unintentionally leave executives blind to events, trends, and scenarios that can cost LARGE amounts. What I've seen work is business war games and computer-based strategy simulation. Those are not trivial undertakings, but I've seen executives get critical insights that can move hundreds of millions.Much more to say on this subject. See https://www.linkedin.com/pulse/acs-business-war-gaming-bibliography-mark-chussil/ and HBS Professor Michael Porter's books.

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