US P&C Insurance Trends to Watch in 2024 (2024)

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Table of Contents

Executive Summary

P&C insurers are prioritizing profitability ahead of customer retention

Rising auto premiums are pushing drivers to pare back on coverage or switch carriers

Climate risk pushes property insurers from ‛detect and repair’ to ‛predict and prevent’

Raising awareness of renters’ insurance will give insurers an on-ramp to future business

P&C insurance marketers need to zero in on Gen Z’s preferences now

Sources

Media Gallery

About This Report

P&C insurers haven’t seen a market as hard as this one for a generation. Those willing to rework their business model from a reactive to a more proactive approach stand a better chance of returning to profitability.

Table of Contents

Executive Summary

See Also
capacity

P&C insurers are prioritizing profitability ahead of customer retention

Rising auto premiums are pushing drivers to pare back on coverage or switch carriers

Climate risk pushes property insurers from ‛detect and repair’ to ‛predict and prevent’

Raising awareness of renters’ insurance will give insurers an on-ramp to future business

P&C insurance marketers need to zero in on Gen Z’s preferences now

Sources

Media Gallery

Property and casualty (P&C) insurers face the hardest market in a generation thanks to rising expenses, big claims payouts, and price-shopping policyholders. To renew growth, they must shift to a more proactive strategy and exploit new developments in auto, homeowners’, and renters’ insurance.

Key Question: What key trends are affecting P&C insurers’ profitability in 2024, and how should they respond?

US P&C Insurance Trends to Watch in 2024 (1)US P&C Insurance Trends to Watch in 2024 (2)

Key Stat: Penetration in auto insurance has hit a ceiling just short of 77% in the US, pushing insurers toward innovative technology like AI underwriting and claim settling technology to retain customers.

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Table of Contents

  1. Executive Summary
  2. P&C insurers are prioritizing profitability ahead of customer retention
  3. Rising auto premiums are pushing drivers to pare back on coverage or switch carriers
  1. Climate risk pushes property insurers from ‛detect and repair’ to ‛predict and prevent’
  2. Raising awareness of renters’ insurance will give insurers an on-ramp to future business
  3. P&C insurance marketers need to zero in on Gen Z’s preferences now
  1. Sources
  2. Media Gallery
US P&C Insurance Trends to Watch in 2024 (2024)

FAQs

What is the P&C market outlook for 2024? ›

We continue to forecast US P&C sector ROE at 9.5% in 2024 and 10.0% in 2025, near industry cost of capital of 10-11% and up from 3.4% in 2023. 1Q24 results confirmed that the industry is on a favorable trajectory, with ROE near 14%.

What is the future of P&C insurance? ›

Favorable first-quarter economic and underwriting results for property/casualty insurance align with projections that the industry will see a small underwriting loss in 2024 and achieve profitability in 2025, according to the latest forecasting report from the Insurance Information Institute (Triple-I) and Milliman.

What are the general liability trends in 2024? ›

Experts predict a 1% to 10% increase in general liability insurance premiums in 2024. Fortunately, you're not in this alone. We're here to help you understand the current insurance market and implement risk management strategies to protect your organization.

What is the next big thing in insurance? ›

Embedded Insurance Gaining More Momentum

Insurance carriers will seek opportunities to find new and innovative areas to launch embedded insurance products. Hence, there will be a greater number of partnerships between product and insurance companies in the coming years to result in greater market penetration.

Will 2024 be a good year for the market? ›

As a whole, analysts are optimistic about the outlook for stock prices in 2024. The consensus analyst price target for the S&P 500 is 5,090, suggesting roughly 8.5% upside from current levels.

What is the consumer forecast for 2024? ›

A slowdown in inflation will bolster retail volume growth by 6.7% in US dollar terms and 2% in volume terms in 2024.

What is the insurance premium forecast for 2024? ›

Personal lines set to drive growth again in 2024; commercial lines growth to be led by property. We forecast total direct premiums written (DPW) growth of 7.0% in 2024 – an upward revision from 5.5%, driven by momentum in personal auto – and 4.5% in 2025 after nearly 10% growth in 2022 and 2023.

What do the top P&C insurance agents make? ›

$63,655

Will there be a recession in 2024 or 2025? ›

Global recession outlook

There is now a 35% chance that the global economy will enter a recession by the end of 2024, and a 45% chance that it will do so by the end of 2025.

What are the financial predictions for 2024? ›

The Global Economy in a Sticky Spot

Global growth is projected to be in line with the April 2024 World Economic Outlook (WEO) forecast, at 3.2 percent in 2024 and 3.3 percent in 2025. Services inflation is holding up progress on disinflation, which is complicating monetary policy normalization.

Why are general liability rates increasing? ›

What's driving the news: One of the main reasons rate increases have persisted is so-called “social inflation.” Social inflation describes how insurers' claims costs increase above general economic inflation.

What is the outlook for the P&C industry? ›

We forecast P&C direct premiums written (DPW) growth of 8.0% in 2024 and 5.0% in 2025, after a close-to 10% annual gain between 2021 and 2023. Both personal auto and homeowners' premiums grew by more than 13% in 2023, driving overall industry growth of 9.3% (see Table 1).

What is the fastest growing insurance type? ›

FASTEST-GROWING INSURANCE LINE
  • Cyber values at risk (data and information) grow and fluctuate much more rapidly than those for tangible property.
  • Cyber property settings (hardware, software, and networks) evolve much more rapidly than those for tangible property.
Nov 30, 2023

What are the three biggest issues facing the insurance industry? ›

In this blog post, we delve into the top 10 challenges currently faced by the insurance sector and explore how they are shaping the future of insurance.
  1. Cybersecurity Risks. ...
  2. Consumer Expectations and Experience. ...
  3. Talent Attraction and Retention. ...
  4. Evolving Regulatory Environment. ...
  5. Disruptive Technologies and Insurtech.
Jan 18, 2024

Is the housing market going to recession in 2024? ›

There probably won't be a housing recession in 2024 based on current expectations, as limited inventory is likely to push prices up further. Once rates drop, more buyers should re-enter the market as well.

What is the financial outlook for 2024? ›

A weaker labor market and a resulting easing of wage pressures should slow price increases for services unrelated to shelter. We foresee core inflation, which excludes volatile food and energy prices, ending 2024 in a range of 2.1%–2.4% on a year-over-year basis.

What is the CPI outlook for 2024? ›

The headline CPI fell to 3% by June 2024. In June 2024, core CPI rose 3.3% YoY and headline CPI rose 3% YoY. Core services rose 3%, core goods fell 0.4%, food rose 0.3% and energy rose 0.1%.

What is the outlook for the insurance industry? ›

The insurance industry has a promising future, but it must remain agile and innovative in their approach. By embracing new technologies and meeting the changing needs of policyholders, insurance companies can remain competitive and relevant in a rapidly evolving landscape.

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