Understanding the Amazon Best Seller Rank - SellerApp (2024)

FAQs

What is a good seller rank on Amazon? ›

Amazon Sales Rank or BSR is ideally ranked from 1 to 1 million. A good Amazon Sales Rank is from #1-3, meaning that you are on the top three results. Now, this means that a potential buyer is more likely to buy yours. In short, the lower your number, the higher your rank is.

The Amazon Best Sellers calculation is based on Amazon sales, and is updated frequently to reflect recent and historical sales of every item sold on Amazon.

Generally, you want to have a low sales rank rather than a high sales rank. A low sales rank indicates that you are earning a lot of sales, while a high sales rank shows that you're making fewer sales than products in the same category.

The best sellers on Amazon have close to a zero percent negative feedback rate. However, anything under five percent is generally acceptable. If you have a negative rate above five percent, Amazon recommends you “review your business practices and adjust to the demands of your customers.”

The Amazon Best Seller badge is awarded according to sales and only to sales. Amazon Best Sellers are precisely that: the items that sell the most in a category. What will not directly push you toward the top spot are product reviews and seller feedback.

“How many books will I need to sell?” In order to hit #1 on Amazon, you'll need to sell somewherebetween 3,500 and 5,000 copies in 24 hours. Want to hit top 10? You'll need to sell roughly 300 for print, or 2,000+ copies for combined formats.

The #1 Amazon best seller badge is awarded to the product that has the highest number of sales in a specific category. Besides, Amazon's A9 algorithm updates the best sellers rank (BSR) every hour.

You might be curious about how many sellers actually find success. TrueProfit found that about 46% of Amazon sellers have a success rate between 11% to 25%. Even better, 64% of them start making a profit within their first year. Success on Amazon FBA doesn't come the same way for everyone.

Rankings are updated hourly but may take 24–48 hours to appear. Rankings reflect recent and historical activity, with recent activity weighted more heavily. Rankings are relative, so your sales rank can change even when your book's level of activity stays the same.

How to get high rank on Amazon? ›

One of the best ways to improve your Amazon listing's ranking is to earn customer reviews. Amazon cares about customer satisfaction because they want people to continue to buy and want new people to convert. Products with good reviews rank higher because they're more likely to end in conversion.

Amazon BSR stands for Best Sellers Rank. Amazon assigns a BSR to a product, which also indicates its sales performance within its specific category. Also, keep in mind that Amazon BSR uses an ordinal scale. A lower BSR on a product indicates that a specific item has high sales.

Go to the Amazon Best Sellers page, click on a category that interests you, and start exploring those trending best-sellers. To find products, narrow down a category or two that you find intriguing. Choose one that has a wide range of products, including a few that you think might be low-competition and high-demand.

Some categories may have higher demand and therefore different sales numbers. In general, a good BSR number is usually between 1 and 10,000. However, if a product category has low demand and a limited assortment of products, a BSR above 1,000 can be explained to indicate that the product is not popular.

Rankings are updated hourly but may take 24–48 hours to appear. Rankings reflect recent and historical activity, with recent activity weighted more heavily.

The average review rate on Amazon is 1-2%. That means out of every 100 sales, you should expect 1-2 reviews. You should be able to aim for a 5% review rate, or one review every 20 sales. This is actually easier than you think, since most Amazon sellers do not have a strategy for getting reviews.